Conversion rate optimisation
That’s 25% more income for you every year. If your online store does $2 million a year in revenue, that’s an extra $500K per year. We help you outsmart your competitors rather than outspending them.
Real Mojo Dojo clients, on the record.
What is conversion rate optimisation?
Conversion rate optimisation is the process of optimising your website to get your visitors to take intended action. These actions may include signing up an account or filling out an enquiry form.
It’s science. You form a hypothesis and you test your hypothesis by splitting your traffic into two separate streams. If your hypothesis shows improvement in conversions, you incorporate the variation and iterate.
It’s iterative. Testing never stops and even with a conversion rate of 5–10% you can squeeze out more conversions. You can always test more ideas.
It compounds. If you get a 5% improvement in the first experiment and then you get another 3%, it is NOT an 8% improvement. It compounds.
Doubling your conversions essentially doubles your sales.
Conversion rate is calculated as: Conversion Rate = (Conversions / Number of Visitors) × 100
So if 100 people visit your site and 2 of them convert, then: (2 conversions / 100 visitors) × 100 = 2%
So by focusing on doubling your conversion instead of doubling your traffic, you not only sharpen your copy but also make your offer more compelling.
You can double your conversion simply by optimising the experience of a web visitor. In other words, if you can reduce the labour required to navigate your page and remove confusion, you would have impacted the one thing that matters most — conversions.
Where do you begin?
Mojo Dojo has conducted thousands of tests over the years and can help you answer the single most important question, “where do you begin?” An ecommerce company raised its revenue by $2.8 million in 7 months.
How to define CRO success?
Different sites may have different ultimate goals. For example, an ecommerce site’s goal is to get the visitor to make a purchase. Consider the goals for different types of sites.
E-commerce site
- Purchase
- Checkout funnel / cart abandonment
- Newsletter
- Phone calls
Service business
- Form completion
- Calls
- Newsletter
SaaS
- Trials or signups
- Credit card payment
- Newsletter
Blogs
- Page views
- Newsletter
- Bounce rate
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We help you outsmart your competitors rather than outspending them — growing your revenue without increasing your ad spend.
CRO requires a complex skill set.
It stands at an intersection between UX/UI experience, performance marketing, digital marketing, analytics and maths.
Grow revenue without increasing ad spend
We provide conversion rate optimisation services to grow your revenue without increasing your ad spend. We analyse your customer behaviour, identify their pain points and then identify patterns to reduce friction and confusion. This helps the users perform your intended action.
Conversion results.
Conversion, transaction and conversion-rate gains published in our case studies.
The Three Seas Group
1100% increase in search volume
Cosmetic Tattoo Supplies Australia
90% increase in conversion rate
Camino Kids
143% increase in organic conversion rate
Upmarket Pets
91.67% increase in transactions
Arise Solar
370% increase in paid conversions
Cowden Insurance
100% increase in conversions
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Landing pages that convert.
A guide for businesses on building pages that turn visitors into customers — reduce friction, remove confusion, and get more of your traffic to take action.
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Outsmart your competitors rather than outspending them.
Mojo Dojo has conducted thousands of tests over the years and can help you answer the single most important question: where do you begin?
More services.
Bring the traffic, then convert it — across search, paid media, web and AI visibility.