AI Visibility Playbook · 14 pages · Free
The AEO Playbook
AI tools now answer questions instead of listing websites. This briefing explains how answer engines pick who gets quoted, and the seven things to do so your business is one of them. Written for the people who sign off the budget.
What's inside
11 chapters · 14 pages · ~11 minutes to read
Why AEO matters now
Where the answers come from
How answer engines read you
One question, twenty searches
Seven things to do
Measuring what actually matters
Four myths worth retiring
Benchmark: 712 B2B companies audited
Quick wins for the next 30 days
Worksheet: the AI-readiness audit
Sources and method
Built for
Written for teams that own AI Visibility.
- ✓Founders and executives deciding where the marketing budget goes
- ✓Marketing leads watching organic sessions fall and needing to explain why
- ✓SEO and content teams working out what changes when ranking is not the goal
- ✓B2B companies whose buyers now research through ChatGPT, Gemini and Perplexity
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