AI search, explained.
Beginner guides to AI SEO, GEO, AEO and AI Overviews.
01Foundations
What is GEO (generative engine optimization)?
A plain-English guide to generative engine optimisation (GEO): what it is, how AI answer engines pick sources, how it fits with SEO and AEO, and the first...
What is AEO (answer engine optimization)?
A plain-English guide to answer engine optimisation (AEO): what it is, how AI answer engines pick the pages they quote, how it differs from SEO and GEO, and...
AI SEO vs GEO vs AEO vs LLMO: what's the difference?
A plain-English guide to the difference between SEO, GEO, AEO, LLMO and AI SEO: what each term means, what is genuinely new about AI answers, and where a...
What is AI search, and how do AI search engines work?
A plain-English guide to AI search: what it is, which tools count as AI search engines, how they build an answer with sources, and what that changes for a...
What is LLM optimization (LLMO)?
A plain-English guide to LLM optimisation (LLMO): what it is, how AI assistants decide which businesses to name, how it relates to SEO and GEO, and the first...
02Google AI
What are Google AI Overviews? A beginner's guide
A plain-English guide to Google AI Overviews: what they are, how Google builds them, when they appear, what they do to clicks, and how a business gets cited...
AI Overviews vs AI Mode: what's the difference?
An AI Overview is a summary inside a normal Google results page. AI Mode is a separate conversational search. A plain-English guide to how they differ and what...
What is zero-click search? A plain-English guide
A plain-English guide to zero-click search: what it is, how AI Overviews and AI Mode changed it, how to tell if it is hurting your traffic, and what to do...
03AI Platforms
How does ChatGPT search work and where do its answers come from?
What happens between your question and ChatGPT's cited answer: where the answers come from, how it picks sources, and which OpenAI crawlers decide whether your...
What is an LLM citation? A guide for business owners
A plain-English guide to LLM citations: what they are, how ChatGPT, Perplexity, Claude and Google pick the pages they link to in AI answers, and what a...
How Perplexity picks its sources: a beginner's guide
A plain-English guide to Perplexity SEO: how Perplexity finds, scores and cites web pages, how that differs from Google, and the first steps a business can...
How Gemini answers questions: a beginner's guide
A plain-English guide to how Google's Gemini builds answers, where it shows them, why it cites some sites and not others, and what a business should do first.