Mojo Dojo Research · June 2026
We audited 712 B2B companies.
89% are invisible in AI search.
Across SaaS, ecommerce, fintech, healthcare, and services, the average AI Visibility Score is 50 / 100. The companies that crack 70 do four things the rest aren't. This is what we found.
- Companies
- 712
- Industries
- 5
- Sections
- 8
- Read time
- ~12 min
- Published
- June 2026
On this page+
- 01Executive summary
- 02Most B2B companies sit in the warm zone: visible but unremarkable
- 03The strongest industry beats the weakest by three points
- 04The 11–50 bracket leads
- 05The four patterns shared by every "Hot" company
- 0691% of B2B companies cannot tell if AI is sending them buyers
- 0747% are shipping AI-ready content
- 08Most companies optimise for ChatGPT and ignore the rest
- 09The minimum viable AI visibility upgrade
- 10Methodology & FAQ
Executive summary
Three findings that should reshape your 2026 plan.
Finding 01
The market is uniformly under-prepared.
The gap between the best industry (Ecommerce, 52) and the worst (Fintech, 49) is three points. There is no industry winning at AI visibility. This is an open category.
Finding 02
Measurement is the silent crisis.
Only 9% of audited companies can segment AI-driven traffic. 78% either don't look or see referrals they can't attribute. You can't improve what you don't measure.
Finding 03
Company size doesn't protect you.
The 11–50 bracket scored highest (52). 1,000+ companies scored 50. Enterprise authority doesn't translate to AI citations. Agility does.
Section 1 · Score distribution
Most B2B companies sit in the warm zone: visible but unremarkable.
Score bands are split into four ranges. Only 11% of audited companies crossed 70 ("Hot"). The middle 86% are visible enough that AI knows they exist, but not consistently cited or recommended.
The takeaway: 89% of B2B companies score below 70. Most can be overtaken by an organised 12-week sprint.
Section 2 · Industry leaderboard
The strongest industry beats the weakest by three points.
Ecommerce edges ahead because product-detail pages are unusually well-structured: schema-rich, comparable, and packed with literal answers (price, dimensions, materials). The fintech and healthcare gap traces to regulatory-driven content tone, which reads as evasive to an AI synthesizer.
Practical implication: Whichever industry you're in, the leader has minimal moat. A disciplined three-month effort puts you in the top 11%.
6 more sections · Unlock the rest
Get your AI Visibility Score to keep reading.
The full report covers company-size effects, the four patterns of “Hot” companies, the measurement gap, content readiness, platform coverage, and a 30-day fix list. Take the 4-minute audit, get your personal score, and the rest of the report unlocks instantly.
Take the 4-minute audit →Score yourself against 712 audited B2B companies. Free.
Methodology & FAQ
How the report was built.
How was the dataset assembled?+
712 B2B companies were submitted through our AI Visibility Audit, a 10-question assessment covering platform coverage, accuracy of AI responses, content readiness, measurement maturity, and competitive positioning. Industries and company sizes are self-reported on intake.
How is the score calculated?+
Each response is scored 0–100 across five dimensions: platform breadth (which assistants you cover), answer accuracy (how often AI gets your facts right), content readiness (whether your pages are written for AI synthesis), measurement (whether you can attribute AI-driven traffic), and competitive coverage (whether AI mentions you when asked about your category).
Is this report free?+
Yes. The full report is free to read on this page. No email gate. If you want to audit your own company against this benchmark, the 4-minute assessment is also free.
How often will this be updated?+
We refresh the dataset quarterly. Major shifts (a new top-tier AI assistant launching, a Google AI Overview rollout) trigger an interim update.
Can I cite this report?+
Please do. Cite as: Mojo Dojo, "State of B2B AI Visibility 2026," accessed [date]. A linkback to this URL is appreciated.
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