Retail / E-commerceCamino Kids
Online children's fashion retailer based in Cranbourne, VIC, offering premium kids' clothing and accessories for ages 0-10. They carry brands including Vans and Plae shoes with flat-rate shipping across Australia.
143%
increase in conversion rate via organic — 6-month campaign period
The Challenge
Needed to grow both organic and paid revenue in a competitive children's retail market. The business required a cost-effective strategy to maximise return from a modest monthly advertising budget.
Our Solution
Combined Google Ads campaigns with SEO optimisation to drive qualified traffic. Focused on improving organic conversion rates while running targeted PPC campaigns to capture high-intent purchase searches.
Key Results
143%
increase in conversion rate via organic
increase in direct + organic revenue61%
increase in conversions31%
increase in average session duration78%
increase in organic traffic18%
Services Applied
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