Law Firm SEO
Law firms can rank higher in Google and other search engines using SEO. People that search for legal assistance on subjects like commercial litigation, divorce proceedings, family attorneys, law firms, lawyers near me or other search terms will likely find your law firm if you have a comprehensive SEO strategy and implementation.
Real Mojo Dojo clients, on the record.
If you’re not in the top three, you’re missing clients.
Most law firms that we have helped have told us that their most common problems include:
Lack of consistent presence for a range of services they provide
Lack of local presence for terms like “lawyers near me” or “law firm near me”
No in-house expertise in SEO or paid ads
Very low visibility only for specific service areas
No control over lead and lead quality
Majority of people seeking legal services turn to online search to find a lawyer either on desktop or on mobile phones. If your law practice doesn’t appear in Google’s top three results — chances are you’re likely missing out on potential clients.
Research suggests that up to 75% of law firms leads are generated through search marketing in the first 24 hours. Improve your odds by investing in an SEO strategy for long term practice growth.
Millions of people search for legal help every month.
Each month, millions of people turn to Google to search for legal services and information, presenting a valuable opportunity for lawyers to grow their practice. Some interesting stats include:
A comprehensive law firm SEO strategy.
A comprehensive SEO strategy will include the following.
Review your current SEO landscape and draft a plan of action
Analyse your and your competitors’ Google My Business listings
Look at your current keywords and rankings
Look at your site and hierarchical structure
Audit your current SEO and content structure
Provide an SEO audit report
Extensive keyword research for lawyers and attorney categories
SEO implementation plan
Plan to demonstrate E-E-A-T with content
YMYL (Your Money or Your Life) keywords analysis
Backlinks analysis and a strategy to acquire high quality backlinks
Get your free SEO audit
Submit your website and we'll send you a comprehensive audit within 48 hours.
Search habits have changed. Your SEO should too.
With the advent of ad blockers and autocomplete on Google, search habits of users have changed over the years. Gone are the days when you need to type in a full query on Google. Google will now autocomplete most queries based on the first few letters of your query. We can help with a comprehensive law firm SEO strategy.
SEO for legal firms
Some of the main benefits of our SEO plan include:
- Rank for key terms like “lawyers near me”
- Target the right audience to boost your conversion rates
- Educate and engage your local community, so people know your firm before they need legal help
- Higher rankings for high value services like “commercial litigation” or “building contracts attorney” or “lawyers near me”
Our law firm SEO services are not limited to just doing the on-page or the off-page implementation but also focus on providing the right advice in helping your business grow.
Best keywords to rank for law firms.
Our law firm SEO strategy and audit will create a topical relevance and topical map to focus on the right kind of keywords to rank. These keywords will be commercial, transactional and ones that are likely to bring you clients that will convert. We also focus on YMYL keywords intent.
Our SEO keyword research will uncover the most profitable keywords for you including deep diving into your Google Ads campaigns or LinkedIn Ads to look at the highest converting keywords.
Criminal and Family Law
- Criminal lawyer
- Legal Defence Services
- Family lawyer
- Divorce Proceedings
- Child Custody and Adoption Services
Business and Commercial Law
- Corporate lawyer
- Business Legal Consultancy
- Commercial litigation lawyer
- Contract Disputes
- Tax attorney
- Tax Law Services
Personal and Injury Law
- Personal injury lawyer
- Compensation Claims
- Medical malpractice attorney
- Medical Negligence Cases
Legal Services and Advisory
- Estate attorney
- Will and Trust Drafting
- Patent and Trademark Services
- Intellectual property lawyer
- Environmental lawyer
- Environmental Compliance
- Real estate attorney
- Property Transaction Services
- Immigration lawyer
- Bankruptcy lawyer
- Debt Relief Services
See some of our impressive clients & results.
Real SEO results from consulting and professional services clients.
“Their design was faultless and didn’t need any revision. I am not sure if they’ve had Brokers as clients before, but they nailed it perfectly.”
How search engines rank pages, and what to do about it.
The SEO Playbook — how search engines rank pages, rebuilt for a results page that now includes an AI answer.
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On-page SEO audit
On-page audit will include
- Title tags, meta descriptions and other missing meta data including improving subject relevance
- Open Graph tags and other meta tags + other page level factors
- Duplicate or thin content
- Keyword stuffing and topical relevance + topical map development
- Document outline + template hierarchy
Technical SEO audit
This will include
- .htaccess files and DNS prefetch or other optimisations
- Caching setup + optimisation
- Image optimisation
- Robots.txt
- Sitemap issues
- HTTP headers
- 404 and 301 redirects
- Page speed issues
Off-page SEO audit
We will look at and provide intelligence on
- Backlinks
- Domain and page authority
- Backlink quality
- Backlink toxicity
- Backlink topical relevance
- Backlink placement
- Backlink relevance
- Backlink volume
- NAP and citations improvements
SEO report with recommendations
We will organise the report in order of impact with the most critical being the top most things to implement or fix. The report will also cover areas like
- Broken links
- Internal linking opportunities
- Title tag similarities
- Copy issues
- Content volume and relevance
- Topical similarities
- Structured data or Schema issues
- HTML validations
- Query relevance and intent report
- Page loading times and lighthouse report with recommendations for your CMS whether that be WordPress, Prestashop, Shopify or Magento.
- Site hierarchy diagram
- Crawl directed graph
- 404 and 301 pages
- Canonical report
Get your free SEO audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.