LinkedIn Retargeting Ads
LinkedIn retargeting is perhaps the most lethal form of retargeting channel across all platforms including Google retargeting or even PMAX campaigns.
Real Mojo Dojo clients, on the record.
Retarget people by who they are at work.
You can not only target LinkedIn's ad or form interactors but also specifically target your Google or Facebook audiences as a part of your LinkedIn retargeting strategy.
Our team of LinkedIn experts will help you with
Generating website or other retargeting audience creation
Creating engaging retargeting copy or assets
Creating a holistic audience list to target audiences from all channels including Google, Facebook, Pinterest, TikTok, YouTube and others
Improving your audience size to target hard to reach B2B audiences
Building exclusion audiences and keeping them updated
Using a range of LinkedIn ad formats
Finer and granular control over ad rotations
LinkedIn ads day parting
Monitoring and improving reach and frequency to reduce ad fatigue
Manual and other bidding strategies
What LinkedIn retargeting is.
LinkedIn Retargeting is basically a way of targeting people that have previously visited your website or even interacted with your ads on LinkedIn.
LinkedIn retargeting is slightly different to that of other platforms because retargeting on LinkedIn is based on person's professional data like job title, job functions or even company or company industry.
Mojo Dojo is a LinkedIn Ads management agency with a local team in New Zealand.
LinkedIn services we can help with.
Retargeting is one part of how we run LinkedIn for B2B brands.
LinkedIn ads management
Mojo Dojo's core LinkedIn Ads management service.
LinkedIn thought leadership ads
Promote posts from your own leaders.
LinkedIn CTV ads
Video ads during long-form streamed content, on large-screen TV devices.
LinkedIn predictive audiences
Part of the LinkedIn services we can help with.
LinkedIn recruitment ads
LinkedIn recruitment ads management.
LinkedIn lead gen campaigns
Part of the LinkedIn services we can help with.
LinkedIn retargeting
Website visitors, ad interactors and cross-channel audiences, retargeted on LinkedIn.
Talk to us about LinkedIn retargeting
Reduce your cost per conversion by setting up retargeting campaigns for audiences that are very likely to convert.
How LinkedIn retargeting ads work.
When you visit a website with LinkedIn retargeting, a tracking pixel loads in your browser that is the LinkedIn insight tag.
What the insight tag collects
This pixel collects data about your visit, including:
- IP address: Your computer's unique identifier
- Operating system: The type of device and operating system you're using
- Browser type: The type of browser you're using (e.g. Chrome, Firefox)
- Screen resolution: The size and resolution of your screen
- Time of visit: The date and time you visited the website
- On-site activities: The pages you viewed, and any actions you took on the site
This data is then used to create a customized audience for retargeting on LinkedIn. This means you may see ads from that website on LinkedIn, encouraging you to return to their site or take a specific action.
Paid and organic traffic
First visits build awareness. Later visits come from curiosity and interest. Retargeting combines with paid traffic to:
- Target website pages
- Retarget non-converters
- Keep the brand visible online
Retargeting also works with organic traffic to:
- Reintroduce the brand to visitors from search, social, or referral
- Augment organic strategies
The ad formats you'll see
When you're retargeted on LinkedIn, you may see ads in various formats, including:
- Sponsored content: Ads that appear in your LinkedIn feed
- Sponsored InMail: Ads that appear in your LinkedIn inbox
- Display ads: Ads that appear on the side or bottom of your LinkedIn dashboard
- Video ads: ads that appear as video on your feed
These ads are targeted to you based on your previous session on the website. They re-engage you with the brand and encourage you to take a specific action.
Mojo Dojo has experience generating TOFU (top of the funnel), MOFU (middle of the funnel) and BOFU (bottom of the funnel) retargeting strategies including extensive experience creative ad and campaign assets that bring in the results.
Our LinkedIn ads retargeting process.
We will work with you and across all agencies or teams to streamline a tagging process either via Google Tag Manager or other tag management software. We will help implement a tracking plan if one doesn't exist for your org.
Create a tracking plan and implement tracking
Build a cross channel audience list for targeting on LinkedIn
Properly implement conversion tracking
Build creative and retargeting campaigns
Setup exclusion lists
Either via company or contact creation process on LinkedIn campaigns manager.
Segment retargeting options
By recency or other demographics data.
Observe retargeting and evolve strategy
Based on your website and audiences.
We have extensive experience running retargeting campaigns for a range of companies and industries. We can help you make the maximum impact on LinkedIn and reduce your cost per conversion by setting up retargeting campaigns for audiences that are very likely to convert.
B2B results from our other channels.
We do not have a published LinkedIn retargeting case study. These B2B clients show how we measure growth from search and paid channels.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The most expensive click in B2B. How to make it pay.
Offers, lead magnets and the full funnel — an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
Send me the LinkedIn Paid Playbook →
Free. 12 pages. 14-minute read. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Get your free LinkedIn Ads audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest LinkedIn Ads bottleneck.
More paid media and B2B services.
LinkedIn specialisms, local pages across New Zealand, and the channels we run alongside it.