Google Ads Management
We took a business from a one room office to becoming the No 1 retailer in its national market in less than 5 years. In the process, we spent 12 million dollars running Google Ads. Now we run Google Ads accounts for other businesses, judged on leads, sales and revenue rather than clicks.
Real Mojo Dojo clients, on the record.
What is Google Ads management?
Google Ads management is the ongoing work of planning, building, running and improving your paid advertising on Google. It covers keyword and audience research, account structure, ad copy, bidding, conversion tracking, landing page advice and regular reporting across Search, Shopping, Performance Max, Display and YouTube.
Campaign types we manage — the mix comes from your margins and buyers, not a fixed package
Search campaigns. Capture people already searching for what you sell, with full control of keywords, match types, negatives and ad copy.
Shopping campaigns. Product feeds and campaigns for online stores, with feed clean-up and margin-based structure. See Google Shopping Ads.
Performance Max. One campaign across Search, Shopping, YouTube, Display, Discover, Gmail and Maps, built with the right asset groups and audience signals. See Performance Max.
Display and Demand Gen. Visual reach and prospecting for audiences earlier in the buying journey. See Google Display Ads.
YouTube and video. Video ads that build awareness and feed your remarketing lists. See YouTube Ads.
Remarketing. Audiences built from real site behaviour to win back visitors who did not convert. See Google remarketing.
The word that matters is management.
Launching a campaign takes an afternoon. Keeping it profitable takes steady attention: search terms drift, competitors change their bids, ads go stale and Google's automation needs guardrails. A managed account usually gets cheaper per result over time. An unmanaged one usually gets more expensive.
We are a Google Premier Partner and we judge every account on what it returns to your business. If you already run ads, start with a Google Ads audit to find wasted spend and quick wins. If you are weighing paid against organic, see how we run SEO alongside paid search, or read about our wider PPC management services across other platforms.
What managed Google Ads does for the numbers.
Paid results from our published client case studies. Every account is different, and these are not promises.
What our Google Ads management includes.
Twelve disciplines run together. Skip one and the rest underperform.
Account and tracking audit
A full review of any existing account, conversion actions and data quality before budget moves.
Keyword and competitor research
Intent-led research into the searches most likely to become customers and how competitors show up for them.
Account structure
Campaigns split by budget, network and intent, with tightly themed ad groups so keyword, ad and landing page stay relevant.
Ad copy and asset testing
Headlines, descriptions and assets written for the searcher and tested against each other, with every result logged.
Bid strategy and budget control
Manual and Smart Bidding chosen for the stage of the account, with budgets and pacing set against your targets.
Search term and negative keyword control
Ongoing removal of wasted queries and protection of your brand terms.
Performance Max management
Asset groups, audience signals, conversion goals and exclusions set up so Google's automation aims at outcomes that matter.
Shopping feed optimisation
Titles, images, categories and margin labels improved so products win the right auctions.
Remarketing audiences
Full-funnel lists for middle and bottom of funnel visitors, with messaging matched to where they are in the buying journey.
Landing page recommendations
Pages reviewed for message match, speed and form friction, with testing alongside our CRO team.
Conversion and call tracking
Form, call and sales tracking set up and checked so reported results can be trusted.
Reporting and review
Weekly snapshots and a monthly review of leads, revenue, ROAS and next steps.
Get your free Google Ads audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest Google Ads bottleneck.
How the Google Ads auction decides who wins.
Each time someone searches, Google runs an auction to decide which ads appear and in what order. Position depends on Ad Rank, which combines your bid with the quality of your ads and landing page and the context of the search. That is why the highest bidder does not always win, and why a relevant ad on a fast page can cost less per click than a poor one.
Quality Score, a 1 to 10 diagnostic in the account, shows how well your keyword, ad and landing page fit together through expected click-through rate, ad relevance and landing page experience. We treat it as a guide, not a goal. The goal is profitable customers.
Smart Bidding strategies such as Maximise conversions, Target CPA and Target ROAS use auction-time signals that no person could adjust by hand. They are only as good as the conversion data you feed them, which is why we fix tracking first and pick each strategy for where an account is in its life.
Our Google Ads management results
Google Ads performance is based on three factors: ad text relevance, user search term to ad relevance & landing page relevance. Higher ad quality generally leads to better performance. This improvement in performance is measured as better ad positions and lower cost per click. Let us show you how…
- A prominent audio visual company returned $25 for every dollar spent. For a meager spend of $1800, the campaign generated $47,000 in revenue.
- A prominent linen manufacturer with a $8.91 return for every $1 spent on ads. A $63K in revenue from Google Ads based on a $7K spend.
- A prominent cooking business returned $12.89 for every dollar spent. A 12.89 ROAS and a $13,000 return for a simple $1000 ad spend.
- A very prominent collectibles company returning $171K for a $5600 in spend. A return of $30 for every dollar spent.
- Another catering company having a $21 return for every dollar spent. A revenue of $170,000 for a spend of $7700.
And if you think, we don’t even have that kind of ad spend. Would this even work for us? Here is a cleaning business that obtained a lead for every $11.45. Just for a $2800 spend, they managed to have 250 leads.
Six ways Google Ads accounts waste money.
These are the problems we find most often when we open an existing account.
Conversions are counted wrongly
Duplicate conversion actions, reloaded thank-you pages and missing call tracking make an account look better or worse than it is, and Smart Bidding then learns from bad data.
Ads show for the wrong searches
Broad and phrase match can trigger ads on loosely related queries, so budget goes to clicks that were never going to buy.
Brand searches flatter the results
Brand terms convert cheaply, and when they share a campaign with generic terms the average hides what new customers really cost.
Automation with no guardrails
Performance Max can spend across every Google channel while reporting little about where the money went, especially with weak assets and vague goals.
Clicks sent to the homepage
Landing page experience feeds Quality Score, and a generic page loses buyers who came for something specific.
Bid strategy chosen too early
Target CPA or target ROAS set before an account has enough conversions leaves Google's models guessing.
See where your Google Ads budget could work harder
Book a strategy session and we will review your account, tracking and campaign structure.
Google search advertising in Australia.
Market figures from IAB Australia's Internet Advertising Revenue Report, prepared by PwC (calendar year 2025, published 2 March 2026).
How we launch and improve your Google Ads.
Six stages, from audit to reporting.
Account audit
If you have an existing account, we identify wasted spend, structural issues, missing conversion tracking and untapped opportunities. New accounts start with competitor and keyword research.
Strategy and build
Campaign architecture designed around your goals, with ad copy written, landing pages reviewed and tracking verified before a single dollar of budget goes live.
Launch and data gathering
Campaigns go live. The first weeks focus on collecting search terms, device performance and audience behaviour, with bidding kept conservative until conversion data builds.
Learning phase review
Once Google's bidding models have enough data, we check that the strategy is stabilising and move to automated bidding where the numbers support it.
Optimise and scale
Regular cycles of bid adjustments, copy testing, landing page improvements, audience expansion and budget scaling. Every change is logged and measured against a clear benchmark.
Reporting and review
Weekly snapshots and a monthly deep-dive on leads, revenue and return on ad spend, then a plan for the month ahead.
Google Ads and SEO work best together.
Google Ads buys visibility now. SEO earns it over months and carries no cost per click. Paid search shows which keywords and messages convert, and that data tells the organic programme where to aim. Organic rankings in turn lower your dependence on paid clicks over time.
The same goes for other channels. If your buyers also spend time on social platforms, our Facebook Ads team can run them under one reporting view, and our PPC management services cover every paid platform together. For sites that already send traffic but convert poorly, conversion rate optimisation often lifts results faster than more spend.
Google Ads results from our clients.
Paid media outcomes from published case studies.
Bfree
1000% Increase in Sales
House & Trade Supplies
56% decrease in CPC
Downies Collectables
4,994% increase in Google Ads paid revenue
Linen House
109% increase in paid revenue
Comcater
50% decrease in marketing cost
Arise Solar
370% increase in paid conversions
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Outsmart competitors instead of outspending them.
What nine years and $32 million of Google Ads taught us about outsmarting competitors instead of outspending them. One client, five ideas that transfer to any account.
Send me the PPC Playbook →
Free. 12 pages, 14 min read. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
What does a Google Ads management agency do?
It plans, builds, runs and reports on your Google Ads account. That covers keyword and audience research, account structure, ad copy, bidding, conversion tracking, landing page advice and regular reporting, so that ad spend is judged on leads and revenue rather than clicks.
How long does it take to see results from Google Ads?
Unlike SEO, Google Ads produces traffic from day one. It typically takes 30 to 60 days for an account to exit the learning phase and for bidding strategies to stabilise. The first 30 days are data gathering, days 30 to 90 are optimisation, and by month three or four you should have a clear picture of your true cost per lead or ROAS at scale. Accounts with existing conversion history tend to accelerate faster than new ones.
What is a good ROAS for Google Ads?
It depends on your margins. A business with high gross margins can be profitable at a modest return on ad spend, while a business with thin margins needs a much higher one just to break even. The useful question is not what a good ROAS is but what your break-even ROAS is and what you need to hit your growth targets. We calculate that with you before setting bidding targets. For a real example, Downies Collectables grew ROAS by 1209% while ad spend rose 387%.
What is Performance Max and should I use it?
Performance Max is Google's automated campaign type that runs across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from a single campaign. It works well when it is fed strong first-party audience signals, quality assets and clear conversion goals, and it wastes budget when it is not. We use it for most ecommerce clients. For lead generation we are more selective, because quality control needs more active management than Search alone. See our Performance Max service.
Which Google Ads campaign types do you manage?
Search, Shopping, Performance Max, Display, YouTube video, Demand Gen and remarketing. We recommend a mix after learning your margins, sales cycle and buyers rather than a fixed package.
How do you measure success?
By what the account returns to your business: leads, sales, revenue, cost per lead and ROAS. We verify conversion tracking first, including calls and form fills, so the numbers in reports can be trusted. You get weekly snapshots and a monthly review that compares results against the benchmark we set at the start.
Can you audit my existing Google Ads account?
Yes. We review conversion tracking, account structure, search terms, match types, bidding, ad copy and landing pages, then show you where money is being wasted and what to fix first. Ask for our Google Ads audit or use the free audit form on this page.
Do I own my Google Ads account?
Yes, always. We build campaigns inside your own Google Ads account, which you own and can access at any time. If we ever part ways, the campaign history, audiences and conversion data stay with you.
Do you manage both ecommerce and lead generation accounts?
Yes. Ecommerce accounts lean on Shopping and Performance Max with a clean product feed. Lead generation accounts lean on Search, call tracking and lead quality feedback so bidding aims at real enquiries rather than form spam.
Is Google Ads better than SEO?
Neither is better. Google Ads gives you visibility and data quickly and you control who sees the ad. Australian advertisers keep backing search, with IAB Australia's Internet Advertising Revenue Report, prepared by PwC, showing search advertising grew 11.5% year on year in 2025. SEO takes longer to build but adds durable visibility with no cost per click. Most businesses do best running both, each informing the other. Our guide to SEO vs PPC vs SEM goes through the trade-offs.
Get your free Google Ads audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest Google Ads bottleneck.
More paid media services.
The campaign types, audits and channels that sit alongside Google Ads management.