House & Trade Supplies
House & Trade Supplies is a Victorian family-owned online retailer of tools, equipment, and hardware, serving both trade professionals and DIY customers across Australia. Founded after 25 years in the Victorian building industry, the business offers an extensive range of automotive, garden, and construction products with competitive pricing and fast shipping.
The Challenge
Limited visibility, Speed / Infrastructure issues, Website structure problems, Value Proposition not clearly communicated, Low exposure across channels, Not targeted to the right audience
Our Solution
We implemented a full-funnel digital strategy for House & Trade Supplies, combining SEO, Google Ads, and Facebook Ads to capture demand at every stage of the buying journey. A website optimisation program addressed technical and structural gaps that were hindering conversions, while a targeted content strategy strengthened organic authority. Paid channels were refined to lower the cost-per-click and drive higher transaction volumes, resulting in remarkable revenue growth, improved cart addition rates, and a significantly stronger return on ad spend across the board.
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