Performance Max Agency
Drive more Google Ads revenue with our performance max services. If you run Google Ads and are still not using the performance max campaigns, you may be missing out.
Real Mojo Dojo clients, on the record.
Maximize your reach with targeted Google ads performance max campaigns.
Performance Max campaigns are a type of Google Ads campaign that can show ads across all of Google’s advertising channels, including Search, Shopping, YouTube, Display, Discover, Gmail and Maps.
We can help you with performance max management
Conversion goals. We can help you set some specific conversion goals and drive conversion based off that goal.
Valuable audiences. Help you identify who is your most valuable audience and likelihood of their conversion.
Creative and testing. Help you with really high quality creative and extensive creative testing.
Automated experimentation. Help you automate the creative generation and experimentation process.
Accurate conversion tracking. Help steer the machine learning algorithm in the right directions by ensuring conversion tracking is accurate.
Deeper insights. Uncover better and more comprehensive insights.
What are performance max campaigns?
Google announced Performance Max Campaigns in 2020, promising a new way to buy ads. Anticipation grew as they were tested in beta for a year. Finally, in November 2021, they launched to everyone and were generally available!
At its core, performance max campaigns use machine learning to drive better results. They do have some inherent limitations like lack of controls in visibility and bidding type.
We have been running performance max campaigns since their early beta test periods and have witnessed some statistically significant positive results. If you miss the smart shopping campaigns that were replaced with the performance max campaigns, we can help.
We are Mojo Dojo, a Melbourne headquartered Google Ads & Google Performance Max agency that can help you run laser targeted campaigns.
When we recommend running P-Max campaigns.
We are a Google partner with extensive team of PPC experts that are Google qualified and vetted. We onboard many clients running Google traditional campaigns and are missing out on Performance max results because their agency simply didn’t have the expertise to run P-Max campaigns.
A specific goal
You have a specific advertising and conversion goal.
More conversions
You want to improve or maximize your campaign conversions.
Channel-agnostic
You are not particularly concerned with the choice of channel that your ads appear on.
One campaign, all of Google
You want a single campaign to access all of Google’s ad inventory.
Broader reach
You want to increase the breadth of your campaigns reach and not be limited by either search or display campaigns.
Sound like your account?
Book a strategy session and find out whether P-Max fits your goals.
Machine learning, steered by people.
Google’s machine learning and AI powers the Performance Max campaigns and helps maximize your performance. The P-Max campaigns heavily uses smart bidding and attribution models to get the best return for your investment.
Performance Max campaigns rely heavily on automation and require a minimum of $50-100 in spending per day for at least a month. We help steer the machine learning algorithm in the right directions by ensuring conversion tracking is accurate.
P-Max sits inside your wider Google Ads management, alongside Search and Shopping campaigns.
Google Ads results from our clients.
Paid media outcomes from published case studies.
Downies Collectables
4,994% increase in Google Ads paid revenue
Linen House
109% increase in paid revenue
Melbourne Hi Fi
178% increase in online revenue
Arise Solar
370% increase in paid conversions
Bfree
1000% Increase in Sales
Comcater
50% decrease in marketing cost
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Outsmart competitors instead of outspending them.
What nine years and $32 million of Google Ads taught us about outsmarting competitors instead of outspending them. One client, five ideas that transfer to any account.
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More paid media services.
The channels that sit alongside Performance Max.