Google Shopping Ads Agency
Ecommerce stores running paid ads can maximise their ROAS by running Google Shopping ads. Google Shopping is the most underutilised channel and generally the highest revenue maker for most online stores. We are a Google certified shopping ads agency that can help you manage your Google Shopping campaigns.
Real Mojo Dojo clients, on the record.
Reach the buyers with the highest purchase intent.
Google Shopping targets transactional queries and triggers when a user query matches the title of your product. This gives you access to the most eager to buy audience — the ones with the highest “purchase intent”.
Setup we can help with
Google Merchant Center setup
Google Tag Manager setup
Google Analytics migration or setup
Setting up audiences in your Google Ads account
Setting up your shopping feed
Segmenting your product feeds
Debugging and troubleshooting feed issues
Google Ads setup
Setting up remarketing ads
Setting up performance max campaigns
Rich listings, built on the right foundations.
Google Shopping ads are also really rich in listing and include product images, headlines, prices, product ratings, stock information and much more.
Google Shopping ads setup requires setting up a range of other platforms like Google Merchant Center, Google Tag Manager and others to return the best value for every dollar spent. We will help you run successful shopping campaigns by helping you get started with all the necessary setup.
Mojo Dojo is a Melbourne headquartered agency with team in Sydney, Brisbane, Perth and other regional parts of Australia that has run Google Shopping ads for Australian businesses for well over a decade.
Shopping ads are a source of business intelligence.
Google Shopping ads are often triggered for transactional queries and are often called product list ads (PLAs) in search results. They are a great source of business intelligence and can be leveraged to do a lot of competitive intelligence mining.
Uncover industry trends
You can use auction insights to uncover trends in your industry.
Shape product development
You can use auction insights to draft a product development strategy.
Respond to evolving behaviour
Shopping ads provide data on user behaviour and how to respond to evolving user behaviour for best ROI on PPC campaigns.
Sell more high-margin products
Shopping ads give you greater control on experimentation and can be used to dramatically improve selling your high-margin, high-profit products.
Reduce campaign costs
You can use audiences and broad match types to uncover strategies to reduce the cost of your campaigns.
Meet queries on the go
You can also use dynamic ads to cater to user queries on the go.
Stuck with no roadmap to scale?
If you are a business stuck in Google search ads, or even one shopping campaign with no roadmap to scale, we can help.
Set and forget doesn’t scale Shopping campaigns.
Businesses with under-management or a set and forget strategy often struggle with return on ad spend on their Google Ads shopping campaigns. Mojo Dojo has a long history of working with Google Shopping ads and impressive results in Google Shopping campaigns.
We have an in-house web development and devops team that can help debug issues with tracking and tagging.
We have experience debugging and optimising Google Shopping feeds, whether that be XML or CSV, with over 3 million SKUs. We will help you not only segment your feeds but also with in-depth omnichannel integration, including audience observations extended to other channels.
We don’t do one-size-fits-all performance max campaigns. We use a cascading performance max Google Shopping strategy to maximise your returns per product or brand line.
The top audit ideas for a Google Shopping campaign.
A number of considerations need to be made when running smart or performance max campaigns. There are many more audit items that can significantly improve your shopping campaigns and help you improve your ROAS.
Feed segmentation
Are your high-margin products cannibalised by no segmentation on your product feed?
Feed freshness
Is your feed stale in Google Merchant Center?
Product titles
Are your product titles useful, or meaningless product codes?
Query match
Do your product titles match the user query?
High-margin titles
Do your highest margin products use a user-centric titling scheme?
Image quality
Are your product images clear and of high resolution?
Backgrounds
Do your product photos have a clear or white background?
Intent
Are you targeting very high intent search terms like specific categories or product names, individual SKUs or even exact product names?
Negatives
Have you got a strong negative keyword list?
Network expansion
Is your Google Shopping Ads campaign expanded to YouTube ads, Discover or the Display Network?
Remarketing
Have you added remarketing segmentation lists to the observation setting in your Merchant Center’s targeting page?
Smart Bidding
Have you turned on Smart Bidding for specific attributes like user location or device to maximise conversions?
Ecommerce results from Google Ads clients.
Online stores where Google Ads management was part of the work, from our published case studies.
Downies Collectables
4,994% increase in Google Ads paid revenue
Linen House
109% increase in paid revenue
Melbourne HiFi
178% increase in online revenue
Bfree
1000% Increase in Sales
Cosmetic Tattoo Supplies Australia
114% increase in revenue
Comcater
50% decrease in marketing cost
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Outsmart competitors instead of outspending them.
What nine years and $32 million of Google Ads taught us about outsmarting competitors instead of outspending them. One client, five ideas that transfer to any account.
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More paid media services.
The campaigns and channels that sit alongside Google Shopping.