Wellington SEO Company
Wellington SEO connects businesses in New Zealand's capital with decision-makers across government, creative industries, and the growing tech sector. We build targeted search strategies that put your brand in front of the right audience at exactly the right moment.
Real Mojo Dojo clients, on the record.
Trusted by 1,500+ brands across 81 industries
SEO for a capital that is changing shape.
The capital has the highest GDP per head of any New Zealand region, at $92,776 in the year ended March 2024, and a workforce that expects evidence rather than hype. It has also had a hard couple of years. Public sector cuts from 2024 hit CBD spending, the city's population fell 0.3% in the year to June 2025, and business counts across the region have drifted down since late 2023. Many firms that once relied on government workers and contracts now need customers they have never had to find before.
That is where search earns its keep. A business that has lived on referrals and tenders can use SEO to reach private-sector buyers, households in the suburbs and visitors, without paying for every click. Most local service searches here are winnable: the region has about 543,000 people and roughly 60,000 business locations, so competition is thinner than in the country's largest city. National and Australian brands still bid on city-wide terms, so we usually start with specific catchments and services.
Geography matters more than the map suggests. The harbour and hills split the region into distinct catchments: the city itself, the Hutt Valley, Porirua, Kāpiti and the Wairarapa. People search by those names. Growth in 2025 was in Lower Hutt and Masterton, not the CBD, which argues for pages built around where customers now live. We also handle te reo Māori place names and macrons properly, because Te Aro and Pōneke are part of everyday search.
This page covers Wellington; for the national picture see SEO New Zealand. The same service is available in Auckland. Related Wellington services include AI SEO and Ecommerce SEO. Browse all Wellington services.
SEO in Wellington: the numbers behind the market.
Regional figures from Stats NZ, the Parliamentary Library and Infometrics. Each names its source.
Industries we help in Wellington.
The region's biggest sectors and what an SEO program does for each one.
Professional and advisory services
The largest industry by regional GDP. Consultancies, law firms, engineers and policy advisers get expertise pages, author profiles and case content that rank for specialist queries and help them win private-sector work alongside government contracts.
Firms that sold to government
After the public sector cuts, suppliers need new pipelines. We research the private-sector and consumer searches that match your capabilities, then build the pages to rank for them, so your marketing is not tied to one buyer.
Finance and insurance
One of the three largest industries by regional GDP. We plan compliant, well-sourced content for money topics, with clear authorship and the trust signals Google looks for in regulated categories.
Screen and creative industries
The region had 1,698 screen sector firms in 2021, around the Miramar precinct and beyond. Production, post-production and visual effects studios get portfolio and capability pages that rank with international clients and specialist talent.
Technology and digital firms
Software and digital businesses sell to buyers who research carefully. We build product, comparison and documentation pages that capture those searches and are clear enough to be quoted by AI assistants.
Hospitality and events
World of WearableArt contributed $31.75 million to the region in 2024. Cafes, bars and accommodation get event pages and listings ready months ahead of WOW, Wellington On a Plate and CubaDupa.
Get your free Wellington SEO audit.
Send us your website and we'll deliver a comprehensive SEO audit within 48 hours, written in plain English, with the catchments and searches you are missing. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Top SEO services in Wellington.
What we adjust for businesses in the capital
Buyers here are highly educated and sceptical of marketing language: 65.6% of adults in the city held a post-school qualification at the 2023 Census. So we write content that explains, cites sources and gets to the point, and we report in plain English with the reasoning behind each recommendation.
Te reo Māori and place names
Te reo Māori is the most common language in the region after English. Pages should use Māori place names and macrons correctly, and for some organisations bilingual content is expected. We make sure URLs, titles and structured data handle macrons without breaking, and that both forms of a place name are covered where people search both.
Budgets under pressure
Many owners are cost-conscious after two difficult years. We phase work so the first months target the searches most likely to convert, and we are upfront about what a smaller budget can and cannot achieve.
Selling to specialists and policy buyers
Advisory, engineering and technology firms here often sell to buyers who read long documents for a living. Thin service pages do not convince them. We build detailed capability pages, method explainers and case write-ups that answer the questions a procurement panel would ask, and mark them up so search engines and AI assistants understand who you are and what you do.
These are the services included in every retainer.
Our SEO services focus on keywords research, competitive analysis, site architecture, conversion optimisation via UX/UI improvements & overall revenue improvements.
Over the last 15 years, Mojo Dojo has worked in over 81 different verticals, in 18 languages, and in 45 different countries, helping some of the world's most sophisticated companies run laser targeted SEO campaigns designed for greatest revenue impact.
We don't believe in winning awards. The best craftsman in their art never seek external validation of their art.
Keyword Research
We pick the most relevant keywords for your business based on a number of considerations including: competitive analysis, search intent, keyword type, keyword themes and highly profitable keyword opportunities. On average we will spend over 8 hours just looking at your and your competitors' keywords to understand your consumer behaviour. We understand how and what they search.
Technical SEO
Our team has driven SEO campaigns for fortune 500 companies. Our tech SEO is centred around: Google Analytics audit, SEO audit, schema & structured data setup, site architecture, 301 redirects and 404 pages management & other server related optimisation. The most important part is to uncover and look at what Google is reading and understanding.
On-page SEO
Our on-page SEO optimisations refines your pages and improves the relevance of the page topic. We do this by improving: Title tags, meta descriptions, headings, document outline, copy, URLs, user experience, media and other on-page elements.
We also focus heavily on keyword cannibalisation, featured snippet optimisation, content audit including content pruning. We will also give you recommendations on a full cycle content calendar including how to get E-E-A-T optimisation.
Off-page SEO
Off-page SEO (search engine optimisation) involves initiatives to enhance a website's organic search engine visibility and credibility, without modifying the website's content or structure. This includes cultivating high-quality backlinks through targeted link building program.
We focus on:
- Link building
- Backlink audit
- App store optimisations
- Google My Business optimisation
- Local citations improvements
- Local citation building
- Organic link campaigns
SEO Consulting
Mojo Dojo has been involved in a number of consulting projects with larger organisations that have developed in-house teams for their online marketing.
We provide consulting on a number of SEO related core-areas:
- On-Page SEO consulting
- Speed improvements
- Page speed & lighthouse consulting
- SEO strategic review
- SEO program development
- Link building consulting and implementation
- SEO training
Our consulting services are useful for businesses that:
- Have clear goals and objectives for organic traffic growth
- Are scaling their business
- Have limited in-house expertise
- Want to augment their expertise
- Are revamping, replatforming or migrating their website
- Are implementing a new content strategy
We have written extensive SEO audit reports for organisations that have over 5 million pages and have over 10 million visitors per month.
Whether you are just looking for specific SEO advice, looking for SEO specialists or are seeking an extensive topical map for your SEO, we can help.
Specialised SEO services.
One retainer covers the fundamentals. These are the specialist engagements for when your site, platform or market needs more depth.
AI SEO
Get cited in Google AI Overviews, ChatGPT, Perplexity and Gemini. Entity clarity, structured data and quotable answers built into the pages you already have.
Technical SEO audit
Crawl, indexation, rendering, Core Web Vitals and site architecture, delivered as a prioritised roadmap with implementation notes for your developers.
Ecommerce SEO
Category architecture, faceted navigation, product page templates and feed alignment for stores on Shopify, Magento, WooCommerce and BigCommerce.
Local SEO
Google Business Profile, citations, review velocity and location pages for businesses that win or lose in the map pack.
Enterprise SEO
Governance, templates and prioritisation for sites with thousands of URLs and more than one team touching them.
Link building
Editorial outreach and digital PR that earns links from publications your buyers read. No marketplaces, no private networks.
Small business SEO
A focused program for owner-led businesses: the handful of pages and keywords that bring in the phone calls, done properly.
SEO consulting
Strategy, training and audits for in-house teams that need a second set of eyes or a program to follow.
Get your free Wellington SEO audit.
Send us your website and we'll deliver a comprehensive SEO audit within 48 hours, written in plain English, with the catchments and searches you are missing. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Areas we serve in Wellington.
We work remotely with businesses across the region, through video calls and shared reporting. In the city that includes the central business district, Te Aro, Thorndon, Kelburn, Newtown, Kilbirnie, Miramar, Island Bay and Karori, and the northern suburbs of Johnsonville, Khandallah and Tawa.
Beyond the city we work with firms in Lower Hutt, Petone and Eastbourne, up the valley to Upper Hutt, and in Porirua, Paraparaumu on the Kāpiti Coast and Masterton in the Wairarapa. People here name the catchment they want, so we build pages around the places you actually serve.
Everything your site needs to rank across the region.
No need to budget separately for a developer to handle structured data or template work. Our SEO audit finds everything, and we implement the roadmap in plain English, with every change explained.
The plumbing Google can't ignore.
Page speed improvements · Mobile responsiveness · Website caching setup · XML sitemaps · Robots.TXT · Google Tag Manager setup · Google Analytics setup
The signals on every URL.
On-Page SEO · Page metadata · Meta tags validation · Headings hierarchy · Document outlines · Alt text improvements · Template improvements
The strategy layer above the code.
Keyword research · Keyword mapping · Competitor analysis · Content improvements · Content Calendar · E-E-A-T optimisation
Off-site signals that compound.
Organic link campaigns · Link building campaign · Local citations · NAP verification & fixes
How we win the SERP features that drive the click, and the AI citations that drive the next one.
Structured data · SERP feature schema · Rank tracking & reporting · In-depth reporting
Get your free Wellington SEO audit.
Send us your website and we'll deliver a comprehensive SEO audit within 48 hours, written in plain English, with the catchments and searches you are missing. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Where SEO programs go wrong, and the capital's own traps.
Three failures we see everywhere, plus two that reflect how the local economy has shifted.
Rankings without revenue
The monthly report shows keywords moving and traffic ticking up, but nobody in sales can point to a deal that came from it.
Measure what the business measures
Every campaign is wired to leads, transactions or pipeline from month one, with a live dashboard you can open any day, not just report day.
You know which pages and keywords produce customers, so budget follows evidence instead of hunches. It is why 94% of clients stay.
Link quotas
Ten links a month from wherever they can be bought. Google discounts them, and the risk sits on your domain, not the agency's.
Earned links only
Editorial outreach and digital PR to publications your buyers already read. Fewer links, each one defensible.
Links earned on merit keep working through every core update and lift every page they point to.
The audit nobody ships
A 60-page PDF lands in an inbox and dies there because nobody owns the fixes.
Implementation included
Our strategists work with your developers, or ours, to ship the roadmap, then re-crawl to prove each fix landed.
Each roadmap item is shipped, re-crawled and confirmed, so the audit turns into rankings instead of a to-do list.
Marketing to a customer base that shrank
The site still speaks to government and CBD office workers, a market that has contracted since 2024, and ranks for searches that no longer bring in work.
Find the next set of buyers
We research the private-sector, household and visitor searches that fit your services and build pages to win them.
New enquiry sources that make the business less exposed to public sector budgets.
One CBD page for four catchments
Customers in Lower Hutt, Petone or Paraparaumu search using those names, but the site only mentions the central city.
A page for each place people search
We build distinct catchment pages with local detail, reviews and consistent listings, starting where population is growing.
Rankings in the parts of the region that are still adding households.
How do we scale your SEO ROI?
Four steps, run remotely with businesses across the region over video calls and a shared live dashboard.
Contact
It starts with a conversation. We want to understand your business, your market, and what you're trying to achieve with organic search. No sales pitch, just a genuine discussion about where SEO fits into your growth.
Technical SEO Audit
We run a comprehensive technical audit covering crawlability, indexation, site architecture, page speed, structured data, and competitive gaps. This isn't a template report. It's a custom roadmap based on what Google is actually reading on your site.
Meet & Plan
We go through the findings with you on a video call and explain the reasoning behind each one: the gaps, the opportunities and the order we would tackle them. You can also judge whether we are the right team.
SEO Execution
We implement the roadmap. Keyword mapping, technical fixes, content improvements, link campaigns. You work directly with our strategists, no account managers in between. Monthly reporting with a live dashboard so you see exactly what's moving.
SEO results, by the numbers.
Figures from published Mojo Dojo case studies. Each one is linked below.
What our SEO work has delivered.
Six published SEO engagements from our wider client base, with their headline figures. They illustrate the approach; every card opens the full case study.

Chauffeur Live Pty Ltd
305.08% Increase In Organic Traffic

The Three Seas Group
1100% increase in search volume

Big Picture People
198.50% Increase In Organic Users

Continuous Guttering
125.73% Increase in New Users

Coburg Aquarium
96.34% Increase In Revenue

Metro Movers
1097% increase in goal completions
We Don't Pay for Trophies.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How search engines rank pages, and what to do about it.
Learn how search engines rank pages, and what to do about it, rebuilt for a results page that now includes an AI answer.
Send me the SEO Playbook →
Free. 20 pages, 25-minute read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Wellington SEO questions.
Straight answers to what owners in the capital ask us. Contact us →
Do you work with Wellington businesses?
Yes, remotely. We work with businesses across the region through video calls, a shared live dashboard and a monthly report written in plain English. You talk directly to the strategist who does the work.
What's your pricing structure?
SEO retainers begin at $2,500/month for local businesses and scale with scope, competition and how complex your site is. Enterprise engagements are custom-quoted. You get a dedicated strategist, monthly reporting and direct Slack access to our team, and we can phase the work to fit a tighter budget.
Can SEO replace work we used to get from government?
It can open new channels, though it rarely replaces a large contract overnight. We look for private-sector and consumer searches that match what you already do well, build pages to rank for them, and track the enquiries they produce, so you can see a new pipeline forming month by month.
Should I target the Hutt Valley, Porirua and Kāpiti separately?
If you serve them, yes. The region is split into catchments by the harbour and hills, and people search using those place names. Lower Hutt and Masterton grew fastest in 2025 while the central city shrank, so pages for those areas often deliver sooner than another CBD page.
Does using te reo Māori affect SEO?
Handled properly, it helps. People search using both Māori and English place names, and correct macrons matter for matching. We make sure your pages, URLs and structured data handle both forms, and that bilingual content is written well rather than machine-translated.
When should hospitality businesses publish event content?
Two to three months ahead. Wellington On a Plate and Beervana in August, World of WearableArt from September and CubaDupa in late March all bring visitors searching for places to eat, drink and stay. Pages need time to be indexed and linked before those searches peak.
Is SEO worth it for a screen or creative studio?
Yes, when the goal is the right audience rather than local foot traffic. Studios are usually hired by producers and brands elsewhere in New Zealand and overseas, who search for specific capabilities and credits. We build portfolio and capability pages around those searches, with structured data that connects your work, people and awards to your brand.
What is SEO and why does it matter for my business?
SEO is the work of making your site the result search engines and AI assistants choose when someone searches for what you sell: a crawlable site, content matched to buyer intent, and authority earned from other sites. It matters because search is where demand already exists. Someone typing your category into Google, or asking ChatGPT for a recommendation, has a problem right now, and organic visibility puts you in front of them without paying for every click. Unlike ads, the position compounds: the work you do this quarter keeps producing next year.
How long does SEO take to show results?
Most clients see measurable improvements within 3-6 months. Quick wins (technical fixes, content gaps) often appear in month 2-3. Sustainable ranking improvements for competitive keywords typically take 4-8 months. The key differentiator is that results compound. Month 12 is always significantly better than month 6. See our case studies for examples or read the SEO Playbook for the full framework.
What's included in the free SEO audit?
A comprehensive technical audit covering crawlability, indexation issues, page speed, mobile usability, and schema markup. Plus a competitive landscape analysis showing your ranking gaps and opportunities. Delivered within 48 hours, no commitment required. Book your free audit.
Do you guarantee rankings?
No, and any agency that does is lying. What we guarantee is a systematic, proven approach backed by 15+ years of experience. Our retention rate is 94% because the results speak for themselves. See our client results for proof.
How is Mojo Dojo different from other SEO agencies?
Three things: systems thinking, transparency, and AEO readiness. We don't just optimise for Google, we optimise for AI citation engines like ChatGPT, Perplexity, and Gemini. Our clients are future-proofed against the shift from traditional search to AI-generated answers.
How do I choose the right SEO agency?
Ask four things. Who will actually do the work, and can you speak to them directly? What will they measure, and does it end in revenue or in rankings? How do they earn links, and will they show you examples? What did they change on the last site they worked on? Then read their case studies and check whether the client is still ranking today. An agency that answers those plainly, and without a guarantee, is usually the safer choice.
Do I need to change my website's content for SEO?
Almost always, yes, but rarely by rewriting everything. Most sites need clearer page structure, titles and headings that say what the page is about, new pages for intents you are not covering, and pruning or consolidation of thin pages that compete with each other. We propose every change with the reason attached, you approve it, and we implement it. Your brand voice stays yours.
I have a brand new website. Can you help?
Yes, and starting early is cheaper. A new site lets us set the information architecture, URL structure, templates and schema correctly before there is anything to unpick, and build the content plan around real demand from day one. Expect the first months to be about indexation and foundations; ranking for competitive terms follows once the site has earned some authority.
Can I do SEO myself instead of hiring an agency?
You can, and for a small site with time to spare it is a reasonable place to start. Our SEO Playbook lays out the full framework. The case for an agency is speed, judgement and hours: knowing which of the hundred possible fixes matter for your site, having the tooling to prove it, and having people whose whole job is to ship them. Many clients come to us after a year of doing it themselves, with a much clearer idea of what they want.
How does link building contribute to SEO?
Links from relevant, trusted sites are still one of the strongest signals that a page deserves to rank, and the hardest signal to fake. Earned links lift the pages they point to and pass authority through your internal links to the rest of the site. Bought links from marketplaces or private networks do the opposite: discounted at best, penalised at worst. Our link building is editorial outreach and digital PR only.
How do you measure SEO success?
Against the outcomes you care about: qualified leads, transactions, revenue and pipeline attributed to organic search, alongside the leading indicators that predict them, such as indexed pages, non-branded clicks, ranking coverage and AI citations. You get a live dashboard and a monthly review that ties each movement back to the work that caused it.
What are the most common SEO mistakes?
Blocking or orphaning pages you want ranked, letting several pages compete for the same keyword, publishing content nobody searched for, ignoring page speed on mobile, buying links, and changing URLs during a redesign without redirects. The most expensive one is treating SEO as a one-off project rather than a compounding program.
Get your free Wellington SEO audit.
Send us your website and we'll deliver a comprehensive SEO audit within 48 hours, written in plain English, with the catchments and searches you are missing. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
More SEO services.
Specialist pages for your business model, your platform, and the deliverables inside a retainer.
