Wellington's Ecommerce SEO Partner
Wellington ecommerce SEO that connects your product catalogue with buyers searching across New Zealand. Wellington's creative, tech and government economy produces well-researched shoppers, so stores that rank for specific, high-intent product queries convert far better than generic traffic.
Real Mojo Dojo clients, on the record.
Why capital stores need buyers beyond the harbour.
The capital region is wealthy but not growing. It had the highest GDP per person of any New Zealand region in the year to March 2024, at $92,776, and adults in the city itself are highly qualified, with 65.6% holding a post-school qualification. Yet the regional population was flat in the year to June 2025, and the city lost more people to net migration than any other council area in the country.
Then came the 2024 public sector cuts. An economist’s compilation reported by RNZ put the city’s job losses at 19,430 in a year, and CBD spending dipped with them. For retailers who relied on foot traffic along Lambton Quay and Cuba Street, an online store that ranks nationally has gone from nice to have to essential. NZ Post also found online spending in 2025 growing faster in smaller centres than in the big cities, so the customers are out there; they are just not all within walking distance.
The advantage for local sellers is a strong identity. Design, food and drink, and creative products from the capital already have a reputation, helped by events such as World of WearableArt and Wellington On a Plate. Our ecommerce search optimisation work turns that reputation into rankings: product pages that describe what makes the item different, category pages built around how people across the country search, and technical fixes so every product can be crawled. Shoppers here and elsewhere expect evidence, so we keep claims factual and let reviews do the persuading.
Organic revenue and orders are what we report on. For background, read our beginner guide to ecommerce SEO.
Ecommerce SEO in Wellington: a high-value, compact market.
Regional indicators from Stats NZ, Parliament’s economic review, Infometrics and WellingtonNZ.
Industries we help in Wellington.
Five kinds of online seller we see most often from the capital region, and the SEO work that suits each.
Design, fashion and creative goods
World of WearableArt draws a national audience to the city every spring. Designers and makers selling online need original product descriptions, image optimisation and collection pages that rank for style and material searches, not just brand names.
Craft beer, coffee and specialty food
Wellington On a Plate and Beervana delivered a $10 million boost in 2025. Food and drink producers selling subscriptions or gift packs can build authority around these seasons with evergreen guides and well-structured product pages.
Screen and entertainment merchandise
The region had 1,698 screen sector firms in 2021, the second-largest cluster in the country. Businesses selling props, prints, collectibles or production gear to fans and professionals need clean catalogue structure and product schema.
Software and digital products
Technology firms selling templates, plugins or licences online face pages with thin content and duplicate pricing. We build feature, comparison and use-case pages that rank and convert without a sales call.
Health and wellbeing retail
Health care is one of the region’s larger industries. Supplement, skincare and equipment stores need trustworthy category copy, correct availability markup and review collection that reassures careful buyers.
Take your Wellington store to buyers nationwide
Book a strategy session and we will show which product searches across New Zealand your store could win, and what needs fixing first.
What ecommerce SEO does for an online store.
Results from three online stores we have worked with, taken from our published case studies.
How ecommerce SEO is different from standard SEO.
A store has thousands of pages, a changing catalogue and a checkout to protect. For a Cuba Street label selling nationwide, these six problems decide whether new customers ever find it.
Scale across thousands of URLs
Product, category, filter and pagination pages multiply fast. We decide which pages deserve to rank, which get consolidated and which stay out of the index.
Faceted navigation and duplicate content
Colour, size and price filters can create endless near-duplicate URLs that waste crawl budget. We control them with canonicals, noindex rules and internal linking.
Buying intent, not just search volume
We target the keywords that lead to transactions, such as product, brand and comparison searches, and map each one to the page best placed to convert.
Products that come and go
Out of stock, discontinued and seasonal products need a plan so you keep the equity of the URL and never send a buyer to a dead end.
Product data Google can read
Product schema, review markup, price and availability, plus a clean merchant feed, make your listings eligible for rich results and free shopping placements.
Speed and checkout friction
A slow category page or a clumsy cart cancels out the traffic you earned. We treat page speed and checkout usability as part of SEO.
Ask for your free ecommerce SEO audit.
Send us your store address and within 48 hours we will return an ecommerce SEO audit covering crawlability, category structure and product content, with the fixes most likely to lift national sales listed first. No calls, no obligations.
What is in our ecommerce SEO service for Wellington stores.
Implementation is part of the work, so you are not left with a report and a developer invoice. We also make sure Māori names and macrons are handled correctly in URLs, titles and schema.
Ecommerce keyword research. Revenue-weighted research across products, categories, brands and buying questions.
Technical SEO audit and fixes. Crawl, indexation, redirects, canonicals, sitemaps and Search Console issues.
Category page optimisation. Titles, copy, internal links and layout for the pages that carry most of your revenue.
Product page optimisation. Unique descriptions, metadata, images, variants and on-page trust signals.
Structured data. Product, offer, review, breadcrumb and FAQ schema implemented and validated.
Google Merchant Center and shopping feed. Feed clean-up and free listing eligibility, working alongside Google Shopping Ads where you run them.
Content that answers buying questions. Buying guides, comparisons and support content that capture shoppers earlier in the journey.
Internal linking architecture. Hierarchy and links that push authority to your highest margin categories.
Reviews and user generated content. Making customer reviews visible to shoppers and readable by search engines.
Off-page authority. Relevant, earned link building and digital PR for your store.
Site speed and mobile experience. Core Web Vitals, image weight and mobile checkout fixes.
Analytics and revenue reporting. Google Analytics and Tag Manager set up so we can report organic revenue, not just clicks.
Built around your platform and your catalogue.
Every ecommerce platform has its own habits. Shopify generates collection and variant URL patterns that need canonical control. Magento and BigCommerce ship with layered navigation that can flood the index. WooCommerce sites depend heavily on plugin choices and hosting. If you run WooCommerce, see our dedicated WooCommerce SEO service.
We work inside your existing platform and with your developers, or handle the changes ourselves, including structured data, template changes, tag management and feed fixes. As search shifts toward AI answers, we also make sure your product and brand information is structured so assistants can cite it. Read more on AI SEO.
Our five-stage ecommerce SEO process.
Every stage is tied to revenue, and the evidence is shared with you as we go.
Market and revenue research
We study your customers, competitors and margins to find the categories and products worth winning first.
Full site audit
Technical, on-page and content review across templates, so we know exactly what is holding revenue back.
Strategy and roadmap
A prioritised plan ranked by likely revenue impact and effort, agreed with you before work starts.
Implementation
We ship the fixes, content and structured data, coordinating with your developers where needed.
Reporting and iteration
Monthly reporting on organic revenue, transactions and conversion rate, then we double down on what works.
Areas we serve in Wellington.
We work remotely with online businesses across the region’s separate catchments. In the city that includes Te Aro, Thorndon, Kelburn, Newtown, Kilbirnie, Miramar, Island Bay and Karori, plus Johnsonville, Khandallah and Tawa to the north.
Across the harbour we support stores in Lower Hutt, Petone, Eastbourne and Upper Hutt, and further out in Porirua, Paraparaumu on the Kāpiti Coast and Masterton in the Wairarapa. Meetings are by video, and progress is tracked in shared reporting.
Ecommerce SEO results, in detail.
Online stores from our client portfolio, most of them Australian. They illustrate the approach, not results in this region.
Babylon Flowers
787% increase in revenue
Avenel Hats
276% increase in revenue
Cosmetic Tattoo Supplies Australia
114% increase in revenue
Smoked & Cured
111% increase in organic revenue
Camino Kids
143% increase in conversion rate via organic
Echo Cartons
86.5% Increase In Organic Revenue
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The exact framework we use to grow online stores.
Learn how we plan, ship and measure organic revenue growth for ecommerce, the same system behind 787% and 276% year-over-year revenue lifts.
Send me the Ecommerce Playbook →
Free. 14 pages. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Frequently asked ecommerce SEO questions.
General answers first, then a few for capital-region sellers. Contact us →
Do you work with Wellington businesses?
We do, and entirely remotely. Planning sessions and monthly reviews are held on video calls, and you can check rankings, fixes shipped and organic revenue in shared reporting whenever you want. We have no premises in New Zealand, and the work does not require one.
What is ecommerce SEO?
Ecommerce SEO is optimising an online store so its product, category and content pages rank in search and turn visitors into buyers. It combines technical SEO for large catalogues, on-page optimisation, content, structured data and link building, measured by organic revenue rather than rankings alone.
How is ecommerce SEO different from regular SEO?
A store has far more pages, a catalogue that changes daily, filters that create duplicate URLs and a checkout that has to convert without any human help. Regular SEO aims for enquiries. Ecommerce SEO aims for transactions, so page targeting, product data and user experience matter as much as rankings.
How important is SEO to my online store?
Organic search is one of the few channels where traffic keeps arriving without paying per click. Stores that rank for buying searches reduce their dependence on paid ads, improve margin, and stop rebuying the same customers every month.
What results can I expect?
It depends on your starting point, catalogue and competition, so we do not promise a figure. For reference, Babylon Flowers grew revenue 787% year over year, Avenel Hats grew revenue 276% year over year, and Cosmetic Tattoo Supplies Australia grew revenue 114% over a 5 month campaign. Each is published in our case studies.
How long does ecommerce SEO take to work?
Technical fixes can affect crawling and indexing within weeks. Ranking and revenue gains usually build over several months, and they compound. Camino Kids lifted its organic conversion rate 143% across a 6 month campaign, and Cosmetic Tattoo Supplies Australia saw revenue up 114% in 5 months.
Who is a good fit for ecommerce SEO?
Stores with a catalogue of real demand in search, a functioning checkout and the appetite to invest for several months. It suits established stores looking to reduce ad dependence and new stores launching product lines that need organic visibility from the start.
Which ecommerce platform is best for SEO?
Any major platform can rank well when configured properly. Shopify, WooCommerce, Magento and BigCommerce each have different strengths and pitfalls around URLs, faceted navigation, speed and structured data. We audit what you have before recommending a change, and we rarely advise migrating for SEO reasons alone.
How do you handle out-of-stock and discontinued products?
It depends on the product. Temporarily out of stock items usually stay live with clear availability markup and related alternatives. Permanently discontinued items are redirected to the closest relevant product or category so the page authority is kept and shoppers never hit a dead end.
Do product reviews help ecommerce SEO?
Yes. Reviews add fresh, unique content to product pages, build trust that lifts conversion, and with review schema can make your listings eligible for rich results. We help you collect them, display them and mark them up correctly.
How do you measure ecommerce SEO success?
By organic revenue, transactions, conversion rate and average order value from organic traffic, tracked in Google Analytics and reviewed with you each month. Rankings and traffic still matter, but they are treated as leading indicators, not the goal.
Why choose Mojo Dojo for ecommerce SEO?
We handle SEO, content, conversion optimisation and paid channels together, so organic gains are not undone by a weak product page or checkout. Our case studies show the outcomes for real online stores, and implementation is included rather than handed back to you as a to-do list.
My local foot traffic has dropped. Can SEO replace it?
It can open a much larger market. Most product searches do not mention a city, so a store that ranks for them sells to the whole country. We start with the products where you have a real edge, such as a unique design, local provenance or better information, and build category and product pages around those searches.
How should my store handle Māori words and macrons?
Use them correctly and consistently. Search engines treat macronised and plain spellings as related but not always identical, so we check how shoppers actually search, keep macrons in visible copy and titles, and choose URL slugs that work reliably across platforms.
Ask for your free ecommerce SEO audit.
Send us your store address and within 48 hours we will return an ecommerce SEO audit covering crawlability, category structure and product content, with the fixes most likely to lift national sales listed first. No calls, no obligations.