B2B SEO Services
B2B SEO that fills your pipeline with qualified leads, not just traffic. ARP Engineering grew organic traffic 292% and Aerosweep grew goal completions 670%.
Real Mojo Dojo clients, on the record.
What is B2B SEO?
B2B SEO is the work of making your business easy to find when another business is researching a purchase. It covers four things:
Technical health. The technical health of your site.
Commercial pages. The pages that target commercial and problem-led searches.
Committee content. The content that helps a buying committee evaluate you.
Authority. The authority signals that tell Google you deserve to rank.
Judged on pipeline, not rankings.
It is different from consumer SEO because the buyer is different. A B2B search is often a specific product code, a technical specification or a business problem, made by someone who has to justify the decision to colleagues. Search volumes are lower, deal values are higher, and a single well-placed page can be worth more than thousands of casual visits.
That is why we measure B2B SEO on enquiries, qualified leads and pipeline, not on rankings and traffic alone. If a page ranks and nobody at the right kind of company ever calls, it has not done its job.
What B2B SEO does for a business that sells to businesses.
Results from three B2B clients, taken from our published case studies.
How B2B SEO is different from consumer SEO.
Longer buying cycles, several decision makers and low search volumes change how the work is planned and judged.
Fewer searches, far higher value
A niche B2B term may only be searched a few hundred times a month, but each buyer can be worth tens of thousands. We chase intent and deal value, not volume.
Queries that look like specifications
Buyers search product codes, part numbers, standards, compliance terms and specific operational problems. We build pages that answer those exact searches.
A buying committee, not a single shopper
The engineer, the procurement lead and the finance director all search differently. We map content to each role and to each stage of the decision.
Long sales cycles
Research can start months before an enquiry. We build content for early, middle and late stage searches so you are present at every step, not only at the end.
Lead quality over traffic
We track form fills, calls and CRM outcomes, and refine targeting to attract the companies you actually want to sell to, not anyone who can click.
Trust and proof carry the decision
B2B buyers check credentials, case studies and reviews before they make contact. We build the pages and third-party signals that answer those checks.
Built around how your buyers research.
Our B2B clients sell engineering services, industrial equipment, software, professional services, wholesale supply and manufactured goods. The sector changes the keywords and the proof that buyers need, but the pattern is the same: someone has a problem, searches for it, compares a shortlist and contacts the companies that look credible.
We begin with your customers and sales team, not a keyword tool. We ask which enquiries are most valuable, what buyers ask before they call, and which objections cost you deals. That shapes the page plan, the content calendar and the way we report.
B2B search and AI answers
B2B search is also moving toward AI answers and comparison summaries. We make sure your product, service and company information is structured so assistants can cite it. Read more on AI SEO. If you operate across a very large site or many business units, our enterprise SEO service is built for that scale. SEO works best alongside paid channels such as LinkedIn Ads and Google Ads, and as part of a wider lead generation plan.
What is included in our B2B SEO service.
Implementation is part of the work, so you are not left with a report and a developer invoice.
B2B keyword and intent research
Commercial, problem-led and technical searches mapped to the roles and stages in your buying journey.
Technical SEO audit and fixes
Crawl, indexation, redirects, canonicals, sitemaps and Search Console issues, fixed and not only reported.
Service and solution page optimisation
Titles, copy, structure and internal links for the pages that carry your enquiries.
Product and catalogue SEO
Specification-led product pages, category structure and SKU or part number targeting for distributors and manufacturers.
Content for every stage of the funnel
Guides, comparisons, technical explainers and case studies for awareness, evaluation and decision stage searches.
Landing pages built to convert
High intent pages with clear proof, short forms and a single next step, connected to conversion rate optimisation.
Authority and link building
Relevant links from industry publications, associations and suppliers through link building and digital PR.
Structured data and entity signals
Organisation, product, service and FAQ markup so search engines and AI assistants understand what you sell.
Site speed and mobile experience
Core Web Vitals, image weight and template fixes, including page speed work.
Analytics and lead tracking
GA4, Tag Manager, call and form tracking, plus CRM hand-off so we can report leads and pipeline, not just sessions.
Reporting and reviews
Monthly reporting on enquiries, lead quality and revenue influence, with a clear plan for the next month.
Ongoing SEO audits
A regular SEO audit cycle to catch regressions and new opportunities early.
Get your free SEO audit
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
How our B2B SEO process works.
Six stages, each tied to leads.
Business and buyer research
We interview your team, review your best customers and lost deals, and study the competitors buyers compare you to.
Full site audit
Technical, on-page and content review across every template, so we know exactly what is holding enquiries back.
Keyword and content strategy
A prioritised plan of pages and content ranked by likely lead value and effort, agreed with you before work starts.
Implementation
We ship the fixes, pages, content and structured data, coordinating with your developers where needed.
Authority building
Earned links and mentions from industry sources that make your business credible to searchers and search engines.
Reporting and iteration
Monthly reporting on leads, lead quality and pipeline influence, then we double down on what works.
Find out how many qualified buyers you are missing.
Book a strategy session and we will show you where your biggest organic lead opportunities are.
B2B SEO results.
Real results from businesses that sell to other businesses.
ARP Engineering
292% increase in organic traffic
Aerosweep
533.69% increase in organic traffic
Salt 3
430% increase in organic traffic
BizHealth Consultants
261% increase in organic users
Inzenious
247% increase in sessions
Advance Strata Consulting Group
66.67% increase in goal completions
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How businesses choose suppliers now.
How businesses choose suppliers now, and what a founder should do about it — ten chapters and one worksheet.
Send me the B2B Playbook →
Free. 14 pages. 18 min read. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
What is B2B SEO?
B2B SEO is optimising your website so it appears in search results when other businesses research what you sell. It combines technical SEO, service and product pages, content for each stage of a long buying process, and link building, and it is measured by qualified leads and pipeline rather than rankings alone.
How is B2B SEO different from B2C SEO?
B2B buyers search less often but with higher intent, and the search often looks like a product code, a specification or a business problem. Sales cycles are longer, several people are involved, and one enquiry can be worth a great deal. B2C SEO usually chases larger volumes and faster, smaller transactions.
Is SEO worth it for B2B?
Usually yes, because business buyers research online before they contact a supplier, and organic search is one of the few channels where that research reaches you without paying per click. It compounds over time, so it suits businesses with a longer sales cycle and a high value per customer.
How long does B2B SEO take to work?
Technical fixes can affect crawling and indexing within weeks. Ranking gains and enquiries usually build over several months and then compound. We do not promise a date, but we set milestones for the first ninety days so you can see progress in leads, not just reports.
What results can I expect?
It depends on your starting point, sector and competition, so we do not promise a figure. For reference, ARP Engineering grew organic traffic 292% and conversions 100%, Aerosweep grew goal completions 670% and Salt 3 grew organic traffic 430%. Each is published in our case studies.
Do you work with manufacturers, distributors and industrial businesses?
Yes. Engineering, industrial, manufacturing and equipment suppliers are among the clients in our case studies. Those sites often have large catalogues, technical product data and buyers who search by specification, which we plan for from the start.
Do you work with SaaS, technology and professional services firms?
Yes. The approach changes with the sector: software and technology firms focus on problem and comparison searches and demo requests, while professional services firms focus on credibility, specialisation and enquiry quality. We tailor the page plan and reporting to each.
How do you measure lead quality, not just traffic?
We track form submissions, phone calls and goal completions, and where you share CRM data we follow those leads through to qualified opportunities and revenue. That lets us shift effort toward the pages and topics that bring in the right companies.
Should I hire an agency or build B2B SEO in-house?
An in-house hire gives you focus and product knowledge but one skill set and one point of view. An agency brings technical, content and link building specialists together, and can scale up or down. Many businesses use both, with an internal owner working alongside an agency.
How is B2B SEO different from lead generation or paid ads?
Paid channels such as Google Ads and LinkedIn Ads deliver leads while you pay for them. SEO builds an asset that keeps bringing enquiries after the work is done. They work best together, and a broader lead generation plan can combine them.
Why choose Mojo Dojo for B2B SEO?
We plan around your buyers and sales pipeline, we include implementation rather than handing back a to-do list, and we report on leads. Our case studies show the outcomes for engineering, industrial and technology businesses that sell to other businesses.
Get your free SEO audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.