AI Visibility Audit
We run your buyers' real questions through ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, and show you who gets named in your place, what the answers say about you and what to fix first.
Real Mojo Dojo clients, on the record.
What is an AI visibility audit?
It is a check of how AI assistants see your business: whether they mention you, recommend you, describe you correctly and cite your website, compared with the competitors they name instead. It also checks whether your site is easy for AI tools to read.
Questions the audit answers
Are we named? When buyers ask for options in your category, which businesses does each assistant name?
Are we described correctly? Does the answer get your services, prices, locations and history right?
Which sources do they use? Which websites each answer draws on, including ones you could get onto.
Can AI read our site? Whether AI crawlers are allowed in and your key pages are readable without scripts.
What should we fix first? A ranked list of changes, from quick technical fixes to longer authority work.
Why a person runs it.
Automated tools can count mentions. They cannot tell whether an answer would put a buyer off, whether a competitor is being described with your strengths, or which fix is worth doing first. A specialist reads every answer.
Why now.
In our audit of 719 B2B companies the average AI Visibility Score was 50 out of 100 and only 11% scored 70 or more. Most businesses have never checked, so the ones who do get a head start.
The audit is the first step of our AI SEO services, and it is useful on its own.
What we see in our own data.
First-party numbers from our audit of 719 B2B companies and the logs of our own website.
What the AI visibility audit covers.
Seven areas, checked against your competitors.
Buyer question testing
Your buyers' real questions, from first research to shortlist, run in each assistant with every answer recorded.
What AI says about you
Your services, prices, locations and reputation as each assistant describes them, with errors flagged.
Who is named instead
The businesses each assistant names, how often and how they are described.
Where the answers come from
The websites each assistant draws on for your category, and whether you appear on them.
AI crawler access
robots.txt rules for the main AI crawlers, page rendering, speed and schema.
Answer readiness
Whether your key pages answer buyer questions directly, with evidence and consistent facts.
AI referral measurement
Whether your analytics can see the traffic AI assistants send you, and what it is worth.
Book your free AI visibility audit.
Send us your website and the questions your buyers ask. We will run them through the major assistants and walk you through what we found.
What you get from the audit.
A clear picture, and what to do about it.
The findings
Every question we ran, each assistant's answer, who was named and the sources used, in one document you can share.
A score you can track
An AI visibility score for you and the competitors who appear, so later checks show whether things improved.
A ranked fix list
Changes ranked by likely impact and effort, from technical fixes your developer can make this week to authority work that takes months.
A strategy call
A walkthrough with a specialist, with time for your questions. You can act on it yourself, with your agency, or with us.
How it differs from an SEO audit.
There is overlap, but the questions are different.
Asks how you rank
Crawlability, indexing, speed, links and keyword rankings in Google.
Asks what you are called
Whether assistants name you, recommend you and describe you correctly.
Looks at your site
Mostly your own pages and the links pointing to them.
Looks at the whole web
The directories, reviews and articles assistants read about your category.
Check technical access
Robots rules, rendering and speed matter to search engines and AI crawlers alike.
How often to run an AI visibility audit.
AI assistants change how they choose sources, and your competitors keep publishing. We suggest a full audit once or twice a year, with a smaller set of questions tracked every month if you are actively working on AI visibility.
Clients on our AI SEO programme get monthly tracking as standard, so the audit becomes the baseline everything is measured against.
How the audit works.
Four steps, usually completed within two weeks.
Brief
A short call or form: your services, your best customers, your main competitors and the questions buyers ask.
Testing
We run the questions in ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, and record every answer.
Analysis
We check accuracy, competitors and sources, and review your site's AI crawler access, content and tracking.
Walkthrough
We take you through the findings and the ranked fix list, and answer your questions.
Organic search results from our clients.
These are traditional SEO outcomes from published case studies. They show the authority and content foundations AI answers draw on. We do not present them as AI citation results.
Smarter SMSF
150% increase in course sales
ARP Engineering
292% increase in organic traffic
Planet Ark Power
46% increase in leads
Loan Gallery Finance
438% increase in organic keywords
Anvelo
2278% increase in organic rankings
Babylon Flowers
787% increase in revenue
What happens next is up to you.
Some clients hand the fix list to their developer. Others ask us to run the work as part of our AI SEO services, which combine answer-first content, authority building and monthly reporting. Either way you keep the findings.
For assistant-specific work, see SEO for ChatGPT and Google AI Overviews SEO.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How to become the answer, chapter by chapter.
AI tools now answer questions instead of listing websites. This guide explains how to get your business included in those answers, from crawl access to measurement.
Send me The AEO Playbook →
Free. 14 pages, 15 min read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
What is an AI visibility audit?
A check of how AI assistants see your business. We run your buyers' questions through ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, record who is named and what is said about you, and review whether your site is easy for AI tools to read.
Is this different from a traditional SEO audit?
Yes. An SEO audit asks how your pages rank in Google. An AI visibility audit asks whether assistants name you, recommend you and describe you correctly, and which sources they rely on. The technical checks overlap.
Which AI platforms do you assess?
ChatGPT, Google Gemini, Google AI Overviews and AI Mode, Perplexity, Claude and Microsoft Copilot. If your buyers use another assistant, tell us and we will add it.
How long does the audit take?
Usually up to two weeks from the brief to the walkthrough, depending on how many questions and competitors we cover.
What do I need to provide?
Your website, your main services, the competitors you lose work to and, ideally, the questions your sales team hears most often. Access to your analytics helps us check AI referral traffic, but is optional.
Do you implement the changes?
If you want us to. The fix list is written so your own team or developer can act on it. Many clients ask us to run the work as part of our AI SEO services.
Will this improve my Google rankings?
The audit itself does not change anything. Many of the fixes it recommends, such as clearer answers, better structure and consistent facts, also help in Google.
How often should an audit be done?
A full audit once or twice a year, with a smaller set of questions tracked monthly if you are working on AI visibility. Assistants change how they choose sources, so a single check goes out of date.
Book your free AI visibility audit.
Send us your website and the questions your buyers ask. We will run them through the major assistants and walk you through who gets named, what is said about you and what to fix first.
More AI search and SEO services.
Specialist pages for each AI tool, the SEO underneath it and the guides we publish.