Email Marketing

We have helped numerous Ecommerce sites like

• Ambitious brands like Stephanie Browne & Megan Park.
• Market Leading Retail Giants like Lombards
• Public venues like Lunapark & Melbourne Central
• Builders like PDG group & Villawood properties
• International brands like Denon & HEOS
• Australia’s Leading apparel companies like Bfree & Style State

Our approach to email marketing is simple.

Our strategy team will work with you to design and develop a cohesive branding EDM campaign or a sequence. We are platform agnostic and so we will work with whatever your existing platform might be. We have tremendous experience working with Klaviyo, Mailchimp, Campaign Monitor, Active Campaign, Pipedrive, Sendinblue, Email Octopus, Sendgrid, AWS SES and many more platforms.

Let us take care of all the technical aspects of your EDM campaigns to achieve very high email deliver ability.

Within our customer portfolio we consistently achieve over 95% email deliverability which is higher than the average of 83% across all industries.

We focus predominately on open rates, click-through rates, delivery rate, unsubscribe rate, spam rate, bounce rate, your domain reputation, DKIM setup, SPF setup and many other EDM deliverability factors.

An omnichannel approach to email marketing seamlessly integrates your email campaigns with other channels, such as social media, messaging apps, and physical stores, to create a unified customer experience. This may include automating certain aspects of a customer journey in line with your EDM campaigns.

By leveraging customer data and behavior across all touch points, you can deliver personalized, context-aware messages that resonate with your audience.

This cohesive strategy helps you drive conversions and engages the potential prospect at the right stage of the marketing funnel.

We will help design, develop and execute complete EDM campaigns on the platform of your choice.

Strategy and Planning

• Strategy EDM workshop to define goals and objectives

• Mapping the buyer journey to understand customer behavior & user personas

• Development of email automation and broadcast email strategies

• Identification of behavioral triggers to enhance engagement

Technical Setup

• Setup and configuration of email marketing system

• Conversion tracking implementation

• Design & development of cross platform templates

• Importation and segmentation of contacts

• List cleanup

Email Sequence Creation

• Development of targeted email sequences (welcome, re-engagement, sales, etc.)

• Structuring sequences based on timing and length

• Copywriting and creation of sequence content

• Building and deployment of sequences within email software

EDM Testing

• Audience segmentation

• A/B and multivariate testing

• "Most likely to read" tests

• Platform optimisations

At Mojo Dojo, we're a digital marketing agency that have been crafting EDM campaigns even before email standards and protocols existed. Emails and email marketing can be very tricky but are the single most effective channel of direct conversation with your customer.