SEO for Publishers
From print to pixels, you deserve to own the digital front page. In a world filled with trending topics, our SEO for publishers will help your content write its way to the top.
Real Mojo Dojo clients, on the record.
In the world of publishing, visibility equals influence.
As a publisher, have you ever read something that deserved more recognition? Yet it wasn’t reaching the right audience?
Visibility equals influence. If you produce or distribute digital content, you want it to reach the right viewers. Without the right reach, even the most valuable content can get lost in the digital noise.
Ad revenue depends on it. News outlets and industry media sites, in particular, depend on ad revenue. That’s why driving clicks and impressions through SEO is essential. It helps you stay profitable and relevant.
More impressions, more clicks, more revenue. Our SEO strategy aims to boost organic traffic and visibility. It will ensure your publications reach the right audience.
What does SEO mean for publishers?
SEO for publishers optimises content to improve its online visibility. A significant portion of a publisher's income comes from ad revenue. This model generates results through a cost-per-thousand impressions (CPM) approach. This means that a fixed fee is paid to publishers for every 1,000 ad views. So, they must attract as many views as possible.
For instance, let’s consider a publisher with a high-traffic article on their site. They have an ad from a popular streaming service. By implementing an effective SEO strategy, they could increase traffic by 25%. This would bring an additional 75,000 views per day:
Today
CPM: $20
Current views: 300,000 daily
Current revenue: $6,000 per day from this ad space
With +25% traffic
New views: 375,000
Additional revenue: $1,500 per day
New total: $7,500 per day
Monthly increase: $45,000
This simple increase in traffic results in a significant revenue boost. Driving more impressions and clicks through SEO maintains profitability and keeps you competitive. In a changing digital world, your best content must stand out and make an impact.
Specialised SEO services for publishers.
Keen on attracting, engaging, and retaining your readership with SEO? Our specialised services for publishers include:
Technical SEO audits
Technical SEO audits check that a website meets Google's crawling and indexing requirements.
- Checking the website’s structure and navigation to ensure it is crawlable.
- Identifying factors slowing down your website, with recommendations for improvement.
- Checking the website’s responsiveness and mobile usability for seamless navigation.
- Checking for broken links, crawl errors, and other technical issues.
Editorial SEO audits
Editorial SEO audits evaluate the quality of content, so we can align it with SEO best practices.
- Identifying relevant keywords and incorporating them into your published content.
- Crafting a well-structured article with clear headings, subheadings, and concise paragraphs.
- Assessing the content’s relevance, accuracy, depth, and overall quality.
- Analysing the internal linking structure.
Strategic consulting
Strategic consulting that helps publishers enhance visibility in targeted topical areas.
- Thorough market research to understand your target audience and their reading preferences.
- Planning and scheduling content creation and publication for consistent, timely delivery.
- Strategies to promote and distribute content across various channels including social media.
Site migration support
Protect your search visibility when your publication moves.
- Analysing your existing website structure, and identifying potential SEO risks.
- A smooth technical migration with proper redirects — no broken links, no loss of search visibility.
- Monitoring your website’s performance after the migration.
Ongoing SEO support
Ongoing SEO support to help publishers grow their organic search traffic.
- Regular website audits
- Content optimisation & updates
- Link building & outreach
- Technical SEO maintenance
- Performance monitoring & reporting
- Algorithm updates
Get your free SEO audit
A comprehensive audit within 48 hours. No calls, no obligations.
Why do publishers need SEO?
Publishers need SEO to thrive in today’s competitive digital landscape. In a world where content can sway opinions, it's vital to stand out from the noise.
The publishing industry is growing more competitive every day. SEO attracts high-quality, relevant traffic. This converts casual visitors into loyal readers and boosts ad revenue.
First-page visibility builds credibility.
Appearing on the first page of search results enhances your reputation and credibility. Readers tend to gravitate toward articles visible on the first page. A tailored SEO strategy increases your website’s visibility and improves its ranking — for instance, through incorporating specific keywords and refining site navigation.
Targeted, measurable, cost-effective.
SEO drives targeted traffic. It ensures your content reaches those searching for the services you offer. This approach increases the chances of turning visitors into long-term customers — overall, delivering a higher ROI compared to other marketing techniques.
SEO offers a cost-effective, long-term strategy for reducing marketing costs and increasing revenue. It’s also measurable, so it allows you to track key metrics like traffic, page views, and bounce rates.
Organic search, News and Discover.
To succeed in today’s digital publishing landscape, visibility on Google is essential. Google offers three key ways to drive traffic: organic search, news, and discover. For publishers, success depends on appearing in Google News and Top Stories. This is particularly important on mobile devices, where many readers consume content.
Audience and organic traffic growth.
Real results from Mojo Dojo clients — led by Probono, a social enterprise providing news, careers and resources.
Probono
17% increase in traffic
A social enterprise providing news, careers and resources for the common good — plus 16% more new users and a 30% decrease in bounce rate.
Edu Kingdom College
106.15% increase in organic traffic
Alongside a 407.35% increase in average session duration.
Big Picture People
198.50% increase in organic users
Plus a 182.38% increase in sessions.
Inzenious
180% increase in organic traffic
With a 247% increase in sessions and 137% more new users.
Access Health and Community
23% increase in organic traffic
Plus a 37% improvement in bounce rate and 31% more new users.
Ready to achieve results like these?
Get a free audit and see exactly where your digital marketing can improve.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The SEO Playbook.
How search engines rank pages, and what to do about it — rebuilt for a results page that now includes an AI answer.
Send me the SEO Playbook →
Free. 20 pages. 25-minute read. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Boost your readership.
You might think that as a growing publication, SEO isn’t essential. But that’s where you’d be mistaken. SEO offers the opportunity for publishers to compete with established media giants. A well-implemented SEO strategy can elevate your publication’s visibility.
With over 15 years of expertise in SEO for publishers, we know what drives reader behaviour. We've worked with both established and new publications to boost their digital footprint. Partner with us to tap into these insights and enhance your publication’s reach. Reach out today to discover how our expertise can help your publication succeed.
Get your free SEO audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.