AI SEO Services
Get your business found, cited and recommended in Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot, with the technical SEO, content and authority work that AI answers are built on. Backed by our own audit of 719 B2B companies and more than 15 years of SEO.
Real Mojo Dojo clients, on the record.
AI search decides who gets named, not just who gets ranked.
People now ask questions inside Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude, and get a written answer instead of a list of links. The answer is assembled from a small set of sources. AI SEO is the work of making your business one of them.
Citations. Your page is linked or named as a source inside the answer.
Mentions. Your brand appears in the answer, with or without a link.
Recommendations. You are suggested when someone asks who to hire, buy from or compare.
Still SEO underneath. The pages, structure and authority that win classic rankings are the raw material AI systems read.
What is AI SEO?
AI SEO is used to mean two different things, and we do both.
Optimising for AI search. Making sure AI assistants and AI search features can find, understand, trust and quote your business. This is also called generative engine optimisation (GEO) or answer engine optimisation (AEO). It covers crawl access, page structure, answer-first content, schema markup, brand mentions and measurement.
Using AI inside the SEO workflow. Using AI tools to analyse large sets of data, cluster keywords, audit sites and draft outlines faster. Every recommendation and every word of copy is reviewed by a specialist. AI speeds up the analysis. It does not replace expert review, original thinking or accountability for results.
Looking for a local team in the UK? Start with London AI SEO and AI SEO Manchester.
AI SEO is not a separate silo. It builds on SEO, link building and content, and for ChatGPT specifically we have a dedicated SEO for ChatGPT service. The difference is what we measure and how we shape each page: answers that can be lifted cleanly, facts that can be checked and a brand that is named consistently across the web.
What we see in our own data.
A local figure on AI use, then first-party data from our audit of B2B companies and the logs of our own website.
Where AI visibility is usually lost, and how we fix it.
Search used to mean one engine and ten blue links. Buyers now research across several AI tools before they ever reach a site.
AI referrals are not counted
AI assistants already send visitors, but most sites lump them into direct or referral traffic, so nobody can say what AI search is worth.
AI referral tracking
AI traffic segmented in analytics so its value can be reported.
Pages bury the answer
Long introductions, vague claims and no clear definitions give an AI system nothing clean to quote, so a competitor with a plainer page is cited instead.
Answer-first content
We map the questions your buyers ask, then build or restructure pages with a direct answer first, evidence, definitions and structured FAQs.
Crawlers cannot read the page
Content that only appears after heavy JavaScript, pages blocked in robots.txt or slow servers can leave AI crawlers seeing an empty page.
AI crawler and technical audit
We check crawl access for AI bots, rendering, speed, indexing and schema, and fix what blocks them.
Nobody else vouches for you
AI systems weigh what the wider web says about a brand. Thin mentions, inconsistent business details and few quality links make you a risky source to name.
Digital PR and entity consistency
We earn relevant links and mentions, align brand and entity details across the web, and fix wrong or outdated facts at their source.
Traditional search vs AI search: what has changed.
The fundamentals of good SEO still matter. What changes is the shape of the query, the result and the goal.
| Area | Traditional search | AI search |
|---|---|---|
| User behaviour | Short keyword queries, refined by trial and error | Longer, conversational, multi-part questions with follow-ups |
| Results | A ranked list of links | One written answer with a handful of cited sources |
| Journey | Click through several sites to compare | Research happens inside the assistant; visitors arrive later and better informed |
| SEO focus | Keywords, rankings, backlinks | Clear answers, entities, evidence and brand authority, on top of the same technical base |
| Visibility | Position on the results page | Being cited, mentioned or recommended in the answer |
| Measurement | Rankings, impressions, clicks | Citations, share of voice across prompts, AI referral traffic |
How SEO fuels AI visibility
AI search does not replace SEO. It rewards the parts of SEO that make a page easy to understand and safe to quote.
| SEO activity | How it can help in AI search |
|---|---|
| Topic clusters and internal links | Cover a subject and its follow-up questions in one place, so a system finds a complete set of answers on your site |
| Schema markup | States who you are, what you sell and what each page covers in a format machines read directly |
| Answer-first copy | Gives assistants a short, self-contained passage that is easy to quote accurately |
| Long-form depth | Supports the multi-part prompts people now type, with detail beyond the first answer |
| Links and digital PR | Third-party links and mentions show other sources vouch for you |
| Technical SEO | Crawlable, fast, correctly rendered pages that AI crawlers can actually read |
| Reviews and consistent business details | Help systems recognise your brand as one clear entity and trust it |
| Regular updates | Keep facts, prices and dates current so answers built from your page stay accurate |
No one can promise a citation, because each assistant chooses its own sources. What we can do is remove the reasons you would be left out and measure what changes.
What is included in our AI SEO services.
Analysis, fixes and reporting are part of the service, so your team is not left to interpret AI search alone.
AI visibility baseline
Prompt testing across the major AI assistants and AI Overviews, compared with your competitors.
AI crawler and technical audit
Robots rules, rendering, speed, indexing and structured data reviewed for human and AI bots.
Question and intent research
The real questions buyers ask at each stage, grouped into topics you can own.
Answer-first content
New and rewritten pages built to be understood, quoted and trusted.
Schema and entity markup
Organisation, service, FAQ, product and author markup that states the facts plainly.
Topic cluster architecture
Internal linking and page structure that shows depth on a subject.
Digital PR and link acquisition
Relevant third-party links and mentions that build authority.
Brand and entity consistency
Business details, profiles, directories and reviews aligned across the web.
Wrong-answer correction
Where an AI tool states something incorrect about you, we fix the source it learned from.
AI referral tracking
AI traffic segmented in analytics so its value can be reported.
Human review of every AI-assisted output
AI speeds up analysis and drafting. A specialist checks facts, tone and intent before anything goes live.
Monthly reporting
Plain-language reports on citations, traffic, rankings and leads, with next steps.
Find out whether AI search can see and cite your business
Book a strategy session and we will show you where you are cited today and what is holding you back.
How we build AI visibility.
Five stages, built into our SEO delivery rather than sold as a separate silo.
Where you stand today
We test a set of real buyer questions across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, and record who is cited, who is named and what the answers get wrong about you.
Make the site readable
We check crawl access for AI bots, rendering, speed, indexing and schema, and fix what blocks them. This overlaps with a full SEO audit.
Write answers worth quoting
We map the questions your buyers ask, then build or restructure pages with a direct answer first, evidence, definitions and structured FAQs.
Get others to vouch for you
We earn relevant links and mentions, align brand and entity details across the web, and fix wrong or outdated facts at their source.
Report what moved
We track prompts, citations and AI referral traffic alongside rankings and leads, then feed what we learn back into the next month of work.
Organic search results from our clients.
These are traditional SEO outcomes from published case studies. They show the authority and content foundations AI answers draw on. We do not present them as AI citation results.
Smarter SMSF
150% increase in course sales
ARP Engineering
292% increase in organic traffic
Planet Ark Power
46% increase in leads
Loan Gallery Finance
438% increase in organic keywords
Anvelo
2278% increase in organic rankings
Babylon Flowers
787% increase in revenue
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
A practical guide to generative engine optimisation.
A growing share of your buyers now ask ChatGPT, Gemini, Perplexity or Claude and never see a results page. How those engines decide which businesses to name, how to become one of them, and how to know if it is working.
Send me the GEO Playbook →
Free. 12 pages · 15 min read. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Research and guides on ranking in AI search.
We publish what we learn, including data from our own site and from the companies we audit.
- State of B2B AI Visibility 2026: our audit of 719 B2B companies, covering score distribution, the measurement gap and what the leaders do differently.
- AI crawlers now match Googlebot in traffic to our site: 30 days of bot logs showing how much of our traffic comes from AI crawlers.
- The GEO Playbook: a practical guide to generative engine optimisation.
- The AEO Playbook: how to structure content so answer engines can quote it.
Selling to other businesses? See our B2B SEO services. Serving a local area? See local SEO. Optimising for spoken questions? See voice search optimisation.
What is AI SEO?
AI SEO is the work of making your business visible in AI-generated answers from Google AI Overviews, ChatGPT, Perplexity, Gemini, Copilot and Claude. It is also called GEO or AEO. The term is also used for using AI tools inside SEO work. We do both, with a specialist reviewing everything before it goes live.
Is GEO the same as SEO?
No, but they overlap heavily. GEO (generative engine optimisation) focuses on being cited and recommended in AI answers. It relies on the same foundations as SEO: crawlable pages, useful content, structured data and authority. It adds answer-first writing, entity consistency and measurement of citations. Weak SEO fundamentals will hold GEO back.
How do I get my content into AI Overviews or ChatGPT answers?
No one can guarantee inclusion, because each assistant picks its own sources. You improve your odds by letting AI crawlers reach your pages, putting a clear direct answer near the top of each page, backing claims with figures and sources, adding schema markup, and earning links and mentions from other credible sites. Then test real buyer questions regularly to see what changes.
Is AI search really changing how people find businesses?
Yes, and the change shows up in our own data as well as in national surveys. The UK government's Public Attitudes to Data and AI tracker (Wave 4, July and August 2024) found that six in ten UK adults had used AI chatbots in the past three months, from an online survey of 4,947 adults. On mojodojo.io, AI crawlers accounted for 35.0% of bot visits over 30 days, level with search engines, across 240,060 visits from 24 bots. Buyers are asking longer questions and getting written answers, so being named in the answer matters as well as ranking. Classic search is still very large, which is why we build on both.
What results can I expect from AI SEO?
Expect better coverage, more accurate answers about your business and more citations and mentions for the questions that matter to your buyers, alongside stronger organic performance. We do not promise a fixed ranking or citation count. For a sense of the underlying SEO results, see our published case studies, such as a 292% increase in organic traffic for ARP Engineering and a 438% increase in organic keywords for Loan Gallery Finance.
Can AI SEO drive traffic and leads?
It can, but the pattern differs from classic search. Some searches now end inside the answer without a click, so we track citations and brand mentions as well as visits. Visitors who do arrive from AI assistants have often done much of their research already. We segment AI referrals in analytics so leads from that channel can be counted, not guessed.
How do you measure success in AI SEO?
We set a baseline of real buyer prompts across the major assistants, then track how often you are cited or named, how accurate the answers are, and how you compare with competitors. Alongside that we report AI referral traffic, organic rankings, conversions and revenue. Only 9% of the companies in our State of B2B AI Visibility 2026 audit actively measure AI referrals, so this alone is a gap most businesses can close.
How long does AI SEO take?
Technical and content fixes can be picked up by crawlers within days to weeks, and early movement in prompt testing often shows within the first few months. Building authority takes longer, in the same way as SEO. We report monthly so you can see progress on each stage instead of waiting for one large result.
Why is brand authority so important in AI search?
AI systems try to avoid naming unreliable sources. They look for signals that others vouch for you, such as relevant links, consistent business details, reviews and mentions. A page with the right answer but no outside corroboration is easier to skip. That is why our AI SEO work includes digital PR and brand consistency, not only on-page changes.
Which businesses benefit most from AI SEO?
Businesses whose buyers research before they get in touch, such as B2B and professional services, software, healthcare, finance, ecommerce and high-consideration local services. If your customers ask questions before they buy, they are likely asking an AI tool. It is a weaker fit for businesses with no website content to build on, where we would start with the SEO foundations first.
Should I block AI crawlers?
It depends on your goals. Blocking tools such as GPTBot or ClaudeBot in robots.txt keeps your content out of those systems, which also removes the chance of being cited by them. If visibility in AI answers matters to you, allow the crawlers you want and keep sensitive or paid content protected. We review this as part of the technical audit and agree the policy with you.
What makes Mojo Dojo different from other AI SEO agencies?
We publish our own data instead of quoting borrowed benchmarks, including an audit of 719 B2B companies and the bot logs from our own site. We have more than 15 years in SEO, so AI work sits on proven foundations. And we are open about limits: no citation guarantees, and a specialist reviews every AI-assisted deliverable.
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