ChatGPT Ads Management
Buyers now research products and providers inside ChatGPT before they ever open a search results page. We plan, launch and measure your ads in those conversations, and judge them on leads and revenue rather than clicks.
Real Mojo Dojo clients, on the record.
What are ChatGPT ads?
ChatGPT ads are sponsored placements that OpenAI shows alongside ChatGPT answers. They are labelled as ads and shown separately from the answer itself, so a person can always tell which part is sponsored.
Who ChatGPT Ads suits — the channel favours purchases that people research before they decide
Considered purchases. Products and services where buyers compare options, read reviews and ask questions first, such as furniture, equipment and home improvements.
B2B and technology. Software, industrial suppliers and professional services, where a long research phase happens before anyone fills in a form.
Professional and local services. Legal, financial, health and trade services where people ask for recommendations and explanations.
Ecommerce with comparison-heavy categories. Stores where shoppers ask which product suits them, and where a well-matched ad can meet the question.
Brands investing in AI visibility. Businesses already working on organic presence in AI answers, who want a paid layer to test messaging. See our SEO for ChatGPT service.
Teams that want to learn early. Advertisers who would rather build data and creative knowledge now than start from zero once the channel is crowded.
They work differently from Google Ads.
A search ad is triggered by a single query. A ChatGPT ad can be matched to the wider conversation, using the context the person has built up over several messages. Advertisers do not bid on a list of keywords. They describe the conversations an ad is relevant to, and the platform decides when a match is good enough to show it.
Someone who has spent weeks asking ChatGPT to compare suppliers, explain a category or shortlist providers has told the platform far more about their intent than any one search could. That is the opportunity, and it is why creative, context and landing pages matter more than bid tweaks.
Who sees the ads
Ads are shown to adults on the Free and Go plans. They are not shown on Plus, Pro, Business, Enterprise or Edu plans, and not to users who are identified or predicted to be under 18. That is a large audience, but it is not every ChatGPT user, and we plan reach with that in mind.
OpenAI says advertising does not change the answers ChatGPT gives, and that conversations are not shared with advertisers. We explain what you actually receive in the measurement section below.
Ad components: name, favicon, headline, description, landing page, image.
What careful paid media management does for the numbers.
ChatGPT Ads is a new channel, so these results come from the paid channels we already manage. Same discipline, applied to a new auction. Figures are from our published client case studies.
What is included in our ChatGPT Ads management.
Setup, daily running and reporting are all part of the service.
Account setup and verification
Ads Manager access and account setup where your market allows self-serve, or coordinated with OpenAI's team where it does not.
Conversation-intent research
A map of the questions your ideal customers ask ChatGPT before they buy, including comparisons, price checks and competitor evaluations.
Context hints and campaign structure
Campaigns, ad groups and ads organised around conversation themes, with context hints written to match the moments that matter.
Native ad creative
Advertiser name, favicon, headline, description, landing page and image, each written to feel native to the conversation.
Landing page alignment
Audits and dedicated pages that continue the conversation the visitor was having, matching tone, message and offer to the ad.
Bid model and budget planning
CPC or CPM chosen for your goal, with a conservative start and scaling rules agreed in advance.
UTM and attribution set-up
A tagging schema wired into GA4, your CRM or your BI tool so leads and revenue trace back to ChatGPT campaigns.
Ad and message testing
Controlled tests of copy, context and offers so winners are kept and learning compounds.
Monthly optimisation cycles
Bid changes, message tests, landing page improvements and budget moves, each measured against a clear before-and-after benchmark.
Reporting and strategy reviews
Reporting on leads, revenue and return, plus a regular review of what to do next, alongside your wider PPC programme.
Get your free ChatGPT Ads audit.
Submit your website and we will send you a ChatGPT Ads opportunity audit within 48 hours. No obligation, just a clear read of how conversational-search buyers are finding you, or not.
ChatGPT Ads compared with Google search ads.
Both are paid, both can be measured, and they reward different work.
Trigger
Google search ads respond to one query typed in the moment. ChatGPT ads can draw on the context of a whole conversation, so intent builds across several messages.
Targeting
Google ads are built around keywords, match types and audiences. ChatGPT ads use natural-language context hints that describe the conversations where an ad belongs.
Format
A Google ad sits in a results page of links. A ChatGPT ad is a labelled placement beside a conversational answer, so the copy has to read as helpful, not loud.
Stage of the buyer
Search often catches people ready to act. ChatGPT is where many people compare, learn and shortlist first, so it suits earlier and mid-funnel decisions well.
Measurement
Google Ads has mature conversion and attribution tooling. ChatGPT Ads reporting is newer, so we lean on UTM tagging and your own analytics to tie results to revenue.
Maturity
Google Ads is a decades-old auction with stable best practice. ChatGPT Ads is early and changing, which rewards testing and punishes assumptions. Compare it with our Google Ads management work.
Why ChatGPT ad campaigns underperform, and how we avoid it.
Five problems that show up in a new channel, and the fix for each.
Keyword thinking on a conversation channel
Copying a search campaign into ChatGPT means describing keywords when the platform matches on conversations, so ads land in the wrong places or nowhere.
Ads that read as ads
A loud, generic ad next to a considered answer looks out of place and gets ignored.
Results nobody can attribute
Without cookie-style attribution, conversions from a new channel disappear into direct or unassigned traffic and the channel looks worse than it is.
Clicks that land on a generic page
Someone who arrives from a detailed conversation expects a page that picks up where it left off, not a homepage.
Scaling before anything is learned
Large budgets on an unproven campaign burn money while the platform and your messaging are still learning.
Find out whether ChatGPT Ads belongs in your marketing mix
Book a strategy session and we will assess your market, your buyers’ questions and your tracking before any budget moves.
ChatGPT Ads pricing, spend and measurement.
Pricing and spend
ChatGPT Ads can be bought on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis, so you can match the model to the goal. CPC suits lead and traffic goals because you pay when someone clicks. CPM suits awareness and reach goals, where visibility across relevant conversations is the point.
OpenAI has been changing the buying options and minimums as the product matures, so we do not quote a fixed price here. During planning we confirm what is open to you today, recommend a bidding model, and set a starting budget against what a lead or a sale is worth to your business. There are two costs to plan for: the media spend that goes to OpenAI, and our management fee.
Measuring results
This channel does not have the mature attribution of Google Ads, so we do not rely on last click alone. We combine UTM parameters with the reporting in OpenAI’s Ads Manager Beta, which currently covers impressions, clicks, click-through rate, average CPC, average CPM and conversions, and with your own analytics and CRM. The measure that matters is leads, revenue and pipeline, not clicks.
Privacy and answer independence
OpenAI states that customer conversations stay private and are not shared with advertisers. Advertisers receive aggregated performance data, which is enough to measure results without identifying individuals. OpenAI has also committed publicly that advertising will not alter the answers ChatGPT gives.
Generative AI use in the UK.
Around three in ten UK adults have already used AI tools such as ChatGPT. Source: Ofcom, Adults' Media Use and Attitudes report, May 2025.
How we launch and optimise your ChatGPT Ads.
Six stages, from research to reporting.
Goals and economics
We learn your margins, lead value and targets so success is defined in revenue and cost per lead, not clicks.
Audience and intent research
We identify the conversations and decision moments most relevant to your business, using audience research, competitor analysis and customer pain points.
Strategy and creative
We agree the plan with you, then write ad components, landing pages and offers built for a conversational environment.
Tracking and launch
UTMs, analytics and CRM tracking are checked before any budget is spent. Campaigns then go through OpenAI's review and launch.
Learn and scale
Bidding starts conservatively so we can gather data on real intent, then budgets grow as performance earns it.
Optimise and report
Monthly cycles of bid, message and landing page tests, reported on leads, revenue and return, with a plan for the next month.
Paid media results from our clients.
We have not yet published a ChatGPT Ads case study. These are outcomes from the paid channels we manage today.
Ads are one way into ChatGPT answers, organic visibility is the other.
Paid placements sit beside ChatGPT answers. The answers themselves are shaped by what the model can find and trust about your brand, and no amount of ad spend changes that. Businesses that only buy ads rent their visibility, and it stops when the budget does.
The stronger approach pairs the two. Ads let you test which questions and messages produce leads. Organic work, covered in our SEO for ChatGPT and AI SEO services, builds the presence that earns mentions without a click cost. What you learn from one feeds the other.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How AI engines decide which businesses to name.
A growing share of your buyers now ask ChatGPT, Gemini, Perplexity or Claude and never see a results page — how those engines decide which businesses to name, how to become one of them, and how to know if it is working.
Send me the GEO Playbook →
Free. 12 pages, 15 min read. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Are there ads in ChatGPT?
Yes. OpenAI began showing ads in ChatGPT in 2026 and has been extending them country by country. Ads appear as labelled placements separate from the answer, for adults on the Free and Go plans. Whether you can buy them today, and how, depends on your market, so we confirm your options at the start.
Will ChatGPT Ads change the answers the assistant gives?
No. OpenAI has committed to answer independence as part of its advertising principles: advertising will not change the answers ChatGPT gives. Ads are labelled and shown separately from the response.
How are ChatGPT ads different from Google Ads?
Google search ads respond to a single query and are built around keywords. ChatGPT ads can be matched to the context of a whole conversation, and advertisers describe the conversations an ad is relevant to instead of bidding on keyword lists. The format, the reporting and the way intent builds all differ, which is why a copied search campaign rarely works here.
Who sees ChatGPT ads?
Adults on ChatGPT's Free and Go plans. Ads are not shown on Plus, Pro, Business, Enterprise or Edu plans, or to users who are identified or predicted to be under 18. That shapes reach, and we plan campaigns with it in mind.
Is my customers' conversation data shared with advertisers?
No. OpenAI states that conversations remain private and are not shared with advertisers. Advertisers receive aggregated campaign data such as impressions, clicks and conversions, enough to measure performance without identifying individual users. Users also keep control over their privacy and ad personalisation settings.
How do you measure ChatGPT Ads results?
We combine UTM parameters, the reporting in OpenAI's Ads Manager Beta, and your analytics and CRM. Ads Manager currently reports impressions, clicks, click-through rate, average CPC, average CPM and conversions. We tie those to leads and revenue so the channel is judged on business results, not clicks.
How long does it take to see results?
Campaigns can start delivering once they pass OpenAI's review, but useful conclusions take longer. The first weeks are for gathering data on which conversations and messages work, with bids kept conservative. Efficiency improves as tests conclude and budgets move toward what returns most.
Is ChatGPT advertising right for my business?
It suits purchases that people research before deciding, such as considered products, B2B services and professional services. Around three in ten UK adults (31%) say they have used AI tools such as ChatGPT or Gemini, according to Ofcom's 2025 Adults' Media Use and Attitudes report, so the audience is already asking. It is less suited to impulse purchases or businesses with a very small addressable market. In the strategy session we tell you plainly if we think your budget would work harder elsewhere, for example in Google Ads.
Do I still need SEO if I run ChatGPT Ads?
Yes. Ads buy a placement beside an answer. They do not change what ChatGPT says about your brand in the answer itself. Organic work builds that presence and carries on without a click cost. We recommend testing paid while building organic, and our SEO for ChatGPT service covers the second half.
Get your free ChatGPT Ads audit.
Submit your website and we will send you a ChatGPT Ads opportunity audit within 48 hours. No obligation, just a clear read of how conversational-search buyers are finding you, or not.
More paid media and AI search services.
The channels and services that sit alongside ChatGPT Ads management.