Bing Ads Agency
Bing is now emerging as a key player in the search engine market. Advertising on Bing should not be underestimated. At Mojo Dojo, our paid ads specialists will execute a Bing ads campaign worth your time and money. Microsoft Advertising now serves ads in Copilot too, so the same campaigns reach buyers inside AI answers.
Real Mojo Dojo clients, on the record.
Why Bing still matters to your buyers.
While Google dominates the current search engine market, a lot of users, especially B2B businesses still utilize Bing for daily search queries. For many businesses, Microsoft365 is a dominant software. The default browser for Microsoft365 is Windows Edge. And what is the default search engine for Edge? Bing.
As of 2024, Bing has a 3.95% share of the global search market, and an 11.78% share of the desktop market
1.8 billion users visit Bing each month.
Over 900 million searches are conducted on Bing daily.
The launch of Microsoft’s AI-powered search feature in February 2023 increased traffic on Bing by almost 16%.
The default search engine at work.
For this reason, businesses worldwide use Bing as their primary search engine due to it being the standard operating system (OS) on their computers. This is especially true for businesses that restrict many professional users from installing external search engines due to potential security risks.
For advertisers, complementing your Google Ads strategy with one on Microsoft can help you stand out to a wider audience of potential customers. Bing has been around long enough to establish trust amongst its core users, and now, its partnership with Open AI has given the search engine a massive boost.
If your site is indexed on Bing, chances are, it will appear in ChatGPT’s search results. Hence, users who trust ChatGPT’s capabilities will be more likely to use Bing as their preferred search engine. So, as a marketer, it’s time to consider harnessing Bing’s potential as part of your broader advertising strategy.
Six reasons to consider advertising on Bing.
Many marketers overlook Bing Ads due to perceptions about its lack of audience reach. While Google Ads is popular among advertisers due to its impressive reach, do not underestimate Bing’s potential.
An older, higher-income audience
The majority of Bing queries come from users over the age of 35, typically high-income earners. If you’re advertising premium goods or appealing to niche audiences, Bing promises a higher quality of traffic. A Search Engine People study found automotive users converting at 10-56% higher rates than Google ads.
Lower ad costs than Google
Ad costs are usually determined by demand for specific keywords. With fewer users, Bing’s keywords and ads are cheaper. If you’re targeting a highly specific market, you’ll be better positioned to compete, and you don’t have to spend as much to do so.
Unique advertising options
Marketers can build keyword lists made out of the most cost-effective options. Likewise, deciding when and where to advertise on Bing is also easier for some.
The Microsoft Advertising Network
Search Ads can appear on sites such as AOL, Yahoo and DuckDuckGo. Audience Ads can appear on MSN, Outlook and other publisher partners. The average cost-per-click on Bing ad networks tends to be lower than Google.
Improved device targeting
Target specific audiences based on their device type and operating system (OS), and choose whether campaigns are displayed on desktops or mobile devices.
LinkedIn targeting
Microsoft’s integration with LinkedIn ads has enabled unprecedented targeting options. Advertisers can target specific companies, jobs and industries — a key advantage for B2B businesses.
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Your Bing campaigns now reach buyers in Copilot.
Microsoft Advertising serves ads across Bing Search, Copilot and other Microsoft surfaces. People ask Copilot longer, conversational questions, and the right campaign settings let your ads match them.
Match conversational queries
Microsoft points advertisers to broad match, AI Max and Performance Max to reach new queries across Bing Search and Copilot, especially conversational ones. We set them up with negative keywords and brand controls, so the extra reach stays relevant.
Measure what Copilot sends
Clean conversion tracking, with conversion values and the Conversions API where it fits, so automated bidding can tell a good lead from a cheap click and bid for revenue rather than volume.
Bring Google campaigns across, then tune
Already on Google Ads? Google Import brings campaigns into Microsoft Advertising, including AI Max settings. We then adjust bids, audiences and copy for Microsoft’s audience instead of copying Google one for one.
Reach LinkedIn audiences in B2B
Microsoft Advertising can reach verified LinkedIn professionals across Bing, Copilot and Outlook, which makes it one of the few places to target by company and job title inside AI answers.
Source: Microsoft Advertising, August and September 2026. Want ads in ChatGPT as well? See ChatGPT Ads.
Bing Ads for B2B businesses.
With artificial intelligence (AI), Bing offers more precise and personalized ad placement options for advertisers.
- As mentioned prior, Bing’s targeting is highly specific. It has the option to include demographic, geographic, and device-type targeting.
- Bing supports video content and automatically adjusts its ads to work for various screen sizes and device types.
- Want to look for something via an image? Bing allows for visual search.
- Bing has better analytic and reporting capabilities that can provide more insight into your campaign performance.
- Bing allows you to include affiliate links within your ads.
- Microsoft’s smart shopping campaigns automatically adjust your bids and ad delivery to optimize your campaign.
Setting up a Bing Ads campaign.
Keen on setting up a successful Bing ads campaign? Here’s how we do it at Mojo Dojo.
Define your objectives
What do you want to achieve from your Bing ads campaign? This is important because it will influence every other aspect of your Bing ad campaign.
Keyword research
Keywords are the core of any PPC campaign. We find keywords that are relevant to your business and its products/services. If you’re running or planning to run a campaign on Google, the selected keywords might be significantly different due to Bing users’ specific demographics and search queries.
Organize your campaign
We segment your campaign via different product lines or services and create ad groups that target specific audiences. This improves the reach of your campaigns and the chances of your clicks turning into conversions.
Craft compelling ads
If you need us to, we will craft compelling ads and ad copy that will engage your target audience, making sure each ad contains clear CTAs to your website and/or social media to drive traffic.
Set your budget and bids
We’ll help you decide on the best budget based on your campaign’s goals.
Monitor and adjust
We conduct constant monitoring of your ad campaign and adjust our strategies to meet new key performance indicators (KPIs).
Paid search results from our clients.
Paid media outcomes from our published case studies.
“Their team understood our business before we even had to explain it. Inquiries are up 250% and the quality is better than ever.”
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Google is not the only search engine worth investing in.
If you’re looking for a cost-effective or highly targeted advertising option for your business, Bing Ads is a good option. Our paid ads specialists understand the benefits of the platform and will personalize your Bing ad campaigns to your exact needs.
More paid media services.
The channels that sit alongside Bing Ads.