AEO Services
When someone asks Google, ChatGPT or Perplexity a question, the tool writes one answer and quotes a few pages. Answer Engine Optimization rewrites your key pages so yours is one of them, and we report how often it happens.
Jeff Hogg, BizHealth · Real Mojo Dojo clients, on the record.
What is AEO?
AEO is the work of getting your page quoted as the answer when an AI tool or search engine answers a question directly. It covers Google AI Overviews and featured snippets, plus assistants like ChatGPT, Perplexity and Gemini.
AEO is about the answer, not the ranking.
Classic SEO earns a position in a list of links. AEO earns a quote in the answer that sits above that list, or replaces it. The page that gets quoted is usually the one that answers the question in its first two sentences, backs the answer with evidence and is easy for a machine to read.
Buyers ask before they visit.
More buyers now put their question to an assistant first and arrive at a website only after the shortlist is made. If the answer quotes a competitor's page and not yours, you can lose the job before you knew it existed.
Why it matters now.
From our AEO Playbook: 68% of US searches end without a click, and when an AI summary is shown the click rate drops to 8%. If the answer is the only thing a buyer reads, being quoted in it is the visibility that counts.
One discipline, several names.
You will also hear AI search optimization, LLM optimization and AI visibility. They overlap heavily. We use AEO for getting pages quoted and GEO for getting your brand named and recommended, and our AI SEO services run both as one program.
Where AEO pays off: questions your buyers ask before they call- Service businesses. Buyers ask how a job is done, what it involves and who does it well.
- Considered purchases. Comparisons, specifications and "which one should I choose" questions.
- Professional advice. Legal, financial and health questions where a clear, sourced answer earns trust.
- B2B suppliers. Buyers shortlist suppliers in an assistant before they ever fill in a form.
- Local businesses. Questions that end with a suburb or "near me" and need a straight answer.
Illustration. The page quoted is the one that answers first, with evidence, in words a machine can lift.
What we see in our own data.
First-party numbers from our audit of 719 B2B companies and the logs of our own website.
Across the 719 B2B companies in our State of B2B AI Visibility 2026 audit. Only 11% scored 70 or above.
Another 42% see AI traffic in analytics but cannot separate it from the rest.
Across 240,060 bot visits in 30 days on mojodojo.io, level with search engine crawlers.
What is included in our AEO services.
Tracking, citation analysis, rewriting, technical fixes and reporting, done by the same team.
Find
What buyers ask, and who gets quoted today.
- Question setThe questions your buyers ask at each stage, taken from search data, sales calls and your inquiries, agreed with you before we track them.
- Visibility and share of voiceThose questions run across Google AI Overviews, ChatGPT, Perplexity and Gemini, with how often you are quoted against your competitors.
- Citation analysisWhich domains, pages and kinds of content each tool quotes for your questions, yours and your competitors'.
Fix
Pages worth quoting, on a site machines can read.
- Answer-first rewritesKey pages rewritten so the direct answer comes first, in 40 to 60 words, followed by detail, evidence and examples.
- Structured FAQsReal questions with short, direct answers, written for people and marked up so machines can read them.
- Schema markupOrganization, Service, FAQPage and Article markup checked and fixed, so your facts are stated the same way everywhere.
- Crawl and render checksAI search crawlers allowed in robots.txt and your firewall, pages that render without JavaScript, and fast load times.
- Third-party sourcesWhen the answers quote directories, reviews or industry sites, we work on getting you listed and described correctly there.
Prove
What changed, and what to do next.
- Prioritized fix listEach month, the next pages to write or rewrite, technical gaps to close and sites to approach, ranked by how close the question is to a sale.
- Monthly reportQuotes, share of voice, how you are described and the visits and inquiries AI answers send, in one report.
Get your free AEO audit.
Send us your website and we will show you which buyer questions already have an AI answer, who it quotes and which of your pages could take its place.
AEO compared with SEO and GEO.
Same foundations, different finish line.
| SEO | AEO This page | GEO | |
|---|---|---|---|
| The goal | A high position in a list of links. | To be the source an answer is built from. | Your brand named when a buyer asks for options. |
| The unit of work | Page by page and keyword by keyword. | Question by question, and one page can answer several. | What the wider web says about your business. |
| What gets rewarded | Relevance and authority. | Relevance and authority, plus directness: a clear answer near the top, plain language and facts that are easy to lift. | Relevance and authority across the sites assistants read. |
| How it is measured | Rankings, impressions and clicks. | How often you are quoted for the questions that matter, which pages are quoted, and the visits and inquiries those answers send. | How often you are named and recommended. |
Shared foundations
Google says a page needs no extra technical work to appear in AI Overviews or AI Mode: it must be indexed and eligible to show with a snippet, the same as normal search. That is why AEO works best on top of a healthy site.
Built on SEO, not instead of it
The pages AI tools quote are usually pages that already rank and are linked from elsewhere, so we run AEO on top of SEO, with digital PR and link building for the off-site work. To start with one tool, see SEO for ChatGPT or Google AI Overviews SEO.
The numbers in your AEO report, in plain English.
Six measures, each tracked month by month for the same agreed set of questions.
Answer visibility
The share of your tracked questions where an AI answer quotes or links one of your pages.
Share of voice
How often you are quoted compared with each competitor across the same questions.
Quoted pages
Which of your pages are being used, and for which questions, so you know what is working.
Citation sources
The other sites the answers rely on, so we can see where competitors get their quotes.
How you are described
Whether answers describe you accurately, and positively, neutrally or negatively, with errors logged.
Visits and inquiries
Traffic from AI tools separated in GA4 and tied to the inquiries it produces.
Citation analysis tells us what to fix first.
Insights without action are just a dashboard. Knowing you are missing from an answer is only useful if you know why.
For each tracked question we look at what the tool quoted, and the gap usually points to one of four fixes.
IFThe answer quotes a competitor's guide or a forum thread because your site never answers the question.
Write the page that is missing
IFYou have a relevant page but the answer is buried, vague or out of date.
Rewrite it: answer first, then evidence
IFThe page is blocked to AI crawlers, slow, or only readable after JavaScript runs.
Close the technical gap before touching copy
IFThe answer leans on directories, reviews, industry sites or videos.
Get listed, reviewed or featured there
Fixes are ranked by how close each question is to a sale, so the first month goes on the questions buyers ask just before they call.
Why pages that rank still are not quoted.
The problems we find most often when a strong site is missing from AI answers.
The answer is buried
The page opens with a story or a sales pitch, and the actual answer sits four paragraphs down.
Vague claims
"Industry-leading solutions" gives a machine nothing to quote. Specific facts and numbers do.
Blocked or unreadable
AI crawlers are blocked in robots.txt or a firewall, or the content only appears after JavaScript runs.
Conflicting facts
Different prices, service areas or descriptions across your site and profiles, so tools cannot tell which is right.
Missing questions
Buyers ask questions the site never answers, so the tool quotes a competitor or a forum instead.
Tracking the wrong questions
Questions picked because they are easy to win, not because buyers ask them before they inquire.
Tracked every month. Reported tool by tool. Tied to inquiries.The same agreed questions, run across Google AI Overviews, ChatGPT, Perplexity and Gemini.
Answers change
OpenAI says ChatGPT may search the web when a question would benefit from current information, and answers that use search may include citations. Whether it searches, and what it finds, can change from one day to the next. A single check is a snapshot, so we run the same questions every month and report the trend.
Each tool counted separately
Google AI Overviews, ChatGPT, Perplexity and Gemini choose sources in different ways. We report each one on its own, so a gain in one is not hidden by a drop in another.
Traffic and inquiries
Google Analytics now has an AI Assistant channel for visits from tools such as ChatGPT, Gemini and Copilot, while clicks from AI Overviews and AI Mode still count as Organic Search. We set up AI referral tracking so you can see what the answers send you, counted in inquiries. Only 9% of the B2B companies in our audit measure this today.
Accuracy
OpenAI also warns that citations can be incomplete, outdated or incorrect. When an answer gets your facts wrong, we trace the source and fix it. AI brand monitoring covers that in depth.
What we do not promise
No one can guarantee a quote, because each tool chooses its own sources and changes how it does so. What we can do is remove the reasons you are left out and show you, month by month, what changed.
How we run AEO.
Six stages, then a monthly cycle.
- STEP 01
Question set
We agree the buyer questions to track with you, starting with the ones asked closest to an inquiry.
- STEP 02
Baseline
We run them across the major tools and record who is quoted today, including you, and which sources each answer used.
- STEP 03
Technical access
We check robots.txt, firewall rules, rendering, speed and schema so AI crawlers can read every key page.
- STEP 04
Answer-first rewrites
We rewrite the pages most likely to be quoted, then publish pages and FAQs for questions your site does not answer yet.
- STEP 05
Third-party sources
Where answers lean on other sites, we work on getting you listed and described correctly there.
- STEP 06
Monthly reporting
Quotes, share of voice, accuracy, visits and inquiries reported each month, with the next fixes agreed.
Organic search results from our clients.
These are traditional SEO outcomes from published case studies. They show the authority and content foundations AI answers draw on. We do not present them as AI citation results.
Smarter SMSF
ARP Engineering
Planet Ark Power
Loan Gallery Finance
Anvelo
Babylon Flowers
Hear it from our clients.
Real Mojo Dojo clients, on the record, from our YouTube channel.
Bianca Dolci Firme
Ren The Catering Company
Andrew The Que Club
Cindy Antique Reproduction Shop
Dipal Law In Check
Liz Aston Lucas Gourmet
“Their team understood our business before we even had to explain it. Inquiries are up 250% and the quality is better than ever.”
How to become the answer, chapter by chapter.
AI tools now answer questions instead of listing websites. This guide explains how to get your business included in those answers, from crawl access to measurement.
Send me The AEO Playbook
What is AEO?
Answer Engine Optimization is the work of getting your page quoted when Google, ChatGPT, Perplexity or Gemini answers a question directly. It focuses on clear answers near the top of the page, structured FAQs, schema markup and pages AI crawlers can read.
How is AEO different from SEO?
SEO aims for a high position in a list of links. AEO aims to be the source an answer is built from. The foundations are shared, so AEO works best on a site that is already healthy for SEO, with extra work on answer-first copy and structure.
How is AEO different from GEO?
AEO gets a specific page quoted as the answer to a question. GEO gets your brand named and recommended, which depends more on mentions, reviews and consistent facts across the web. We run both as one program.
Which AI tools does AEO target?
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Claude and Microsoft Copilot. Each picks sources differently, so we track them separately and report where you are quoted in each.
What is share of voice in AEO?
It is how often you are quoted compared with your competitors across the same set of buyer questions. Your own quote rate means little on its own. Seeing that a competitor is quoted twice as often, and for which questions, shows how big the gap is and where to work first.
Which questions should we track?
The ones buyers ask just before they inquire: comparisons, costs, how a job is done and who does it well. We build the list from your search data, sales calls and inquiries, agree it with you and keep it the same so results can be compared month to month.
Why not just check ChatGPT ourselves?
You should, and it is a good start. But one check is a single moment: answers change as tools search the web and update. Tracking the same questions every month, across several tools and against competitors, shows the trend and what caused it.
How long does AEO take to show results?
Technical fixes can show within weeks, once pages are recrawled. Rewritten pages usually take one to three months to be picked up and quoted consistently. We report every month so you can see the trend rather than wait for a single result.
Can you guarantee my business will be quoted?
No, and you should be wary of anyone who does. Each tool chooses its own sources and changes how it does so. We remove the reasons you are left out and report exactly how often you are quoted.
Do I need schema markup for AEO?
Schema helps machines read your facts the same way every time, but it does not win quotes on its own. Clear answers, evidence and consistent information do most of the work, and schema supports them.
Get your free AEO audit.
Send us your website and we will show you which of your buyers' questions already have an AI answer, who it quotes and which of your pages could be quoted instead. No obligation.
More AI search and SEO services.
Specialist pages for each AI tool, the SEO underneath it and the guides we publish.