AEO Services
When someone asks Google, ChatGPT or Perplexity a question, the tool writes one answer and quotes a few pages. Answer Engine Optimization rewrites your key pages so yours is one of them, and we report how often it happens.
Real Mojo Dojo clients, on the record.
What is AEO?
AEO is the work of getting your page quoted as the answer when an AI tool or search engine answers a question directly. It covers Google AI Overviews and featured snippets, plus assistants like ChatGPT, Perplexity and Gemini.
Where AEO pays off: questions your buyers ask before they call
Service businesses. Buyers ask how a job is done, what it involves and who does it well.
Considered purchases. Comparisons, specifications and "which one should I choose" questions.
Professional advice. Legal, financial and health questions where a clear, sourced answer earns trust.
B2B suppliers. Buyers shortlist suppliers in an assistant before they ever fill in a form.
Local businesses. Questions that end with a suburb or "near me" and need a straight answer.
AEO is about the answer, not the ranking.
Classic SEO earns a position in a list of links. AEO earns a quote in the answer that sits above that list, or replaces it. The page that gets quoted is usually the one that answers the question in its first two sentences, backs the answer with evidence and is easy for a machine to read.
Why it matters now.
From our AEO Playbook: 68% of US searches end without a click, and when an AI summary is shown the click rate drops to 8%. If the answer is the only thing a buyer reads, being quoted in it is the visibility that counts.
AEO sits next to GEO, which earns your brand mentions and recommendations across the web. Our AI SEO services run both as one program.
What we see in our own data.
First-party numbers from our audit of 719 B2B companies and the logs of our own website.
What is included in our AEO services.
Research, rewriting, technical fixes and reporting, done by the same team.
Question mapping
The questions your buyers ask at each stage, taken from search data, sales calls and the prompts they put into AI tools.
Answer audit
Which of those questions already show an AI answer, who gets quoted today and which of your pages could be quoted instead.
Answer-first rewrites
Key pages rewritten so the direct answer comes first, in 40 to 60 words, followed by detail, evidence and examples.
Structured FAQs
Real questions with short, direct answers, written for people and marked up so machines can read them.
Schema markup
Organization, Service, FAQPage and Article markup checked and fixed, so your facts are stated the same way everywhere.
Crawl and render checks
AI crawlers allowed in robots.txt, pages that render without JavaScript, and fast load times.
Featured snippets and AI Overviews
Pages shaped for the Google formats that pull a single answer: paragraphs, lists and tables.
Citation tracking
A fixed set of questions run each month across the major tools, with who was quoted and which page they used.
Get your free AEO audit.
Send us your website and we will show you which buyer questions already have an AI answer, who it quotes and which of your pages could take its place.
AEO compared with traditional SEO.
Same foundations, different finish line.
The goal
SEO aims for a high position in a list of links. AEO aims to be the source an answer is built from.
The unit of work
SEO works page by page and keyword by keyword. AEO works question by question, and one page can answer several.
What gets rewarded
Both reward relevance and authority. AEO adds a premium on directness: a clear answer near the top, plain language and facts that are easy to lift.
How it is measured
SEO reports rankings, impressions and clicks. AEO reports how often you are quoted for the questions that matter, and the referral traffic those answers send.
Most of the groundwork is shared, which is why AEO works best on top of a healthy site rather than instead of SEO.
Why pages that rank still are not quoted.
The five problems we find most often when a strong site is missing from AI answers.
The answer is buried
The page opens with a story or a sales pitch, and the actual answer sits four paragraphs down.
Vague claims
"Industry-leading solutions" gives a machine nothing to quote. Specific facts and numbers do.
Blocked or unreadable
AI crawlers are blocked in robots.txt, or the content only appears after JavaScript runs.
Conflicting facts
Different prices, service areas or descriptions across your site and profiles, so tools cannot tell which is right.
Missing questions
Buyers ask questions the site never answers, so the tool quotes a competitor or a forum instead.
How we measure AEO.
Tracked questions
We agree a set of real buyer questions with you and run them each month in Google, ChatGPT, Perplexity and Gemini. For each one we record whether an answer appears, which sources it quotes and whether you are one of them.
Referral traffic
AI tools send visits that standard analytics often files under referral or direct. We separate them in GA4 so you can see what the answers actually send you, counted in inquiries.
What we do not promise
No one can guarantee a quote, because each tool chooses its own sources and changes how it does so. What we can do is remove the reasons you are left out and show you, month by month, what changed.
How we run AEO.
Five stages, then a monthly cycle.
Baseline
We run your buyer questions across the major tools and record who is quoted today, including you.
Technical access
We check robots.txt, rendering, speed and schema so AI crawlers can read every key page.
Answer-first rewrites
We rewrite the pages most likely to be quoted, starting with the questions closest to a sale.
New answers
We publish pages and FAQs for important questions your site does not answer yet.
Monthly reporting
Citations, referral traffic and inquiries reported each month, with the next set of pages agreed.
Organic search results from our clients.
These are traditional SEO outcomes from published case studies. They show the authority and content foundations AI answers draw on. We do not present them as AI citation results.
Smarter SMSF
150% increase in course sales
ARP Engineering
292% increase in organic traffic
Planet Ark Power
46% increase in leads
Loan Gallery Finance
438% increase in organic keywords
Anvelo
2278% increase in organic rankings
Babylon Flowers
787% increase in revenue
AEO works best alongside SEO and GEO.
The pages AI tools quote are usually pages that already rank and are linked from elsewhere. That is why we run AEO on top of SEO, not instead of it, and pair it with GEO work that earns your brand mentions on other sites through digital PR and link building.
If you want to start with one assistant, our SEO for ChatGPT and Google AI Overviews SEO pages explain how each one chooses its sources.
“Their team understood our business before we even had to explain it. Inquiries are up 250% and the quality is better than ever.”
How to become the answer, chapter by chapter.
AI tools now answer questions instead of listing websites. This guide explains how to get your business included in those answers, from crawl access to measurement.
Send me The AEO Playbook →
Free. 14 pages, 15 min read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
What is AEO?
Answer Engine Optimization is the work of getting your page quoted when Google, ChatGPT, Perplexity or Gemini answers a question directly. It focuses on clear answers near the top of the page, structured FAQs, schema markup and pages AI crawlers can read.
How is AEO different from SEO?
SEO aims for a high position in a list of links. AEO aims to be the source an answer is built from. The foundations are shared, so AEO works best on a site that is already healthy for SEO, with extra work on answer-first copy and structure.
How is AEO different from GEO?
AEO gets a specific page quoted as the answer to a question. GEO gets your brand named and recommended, which depends more on mentions, reviews and consistent facts across the web. We run both as one program.
Which AI tools does AEO target?
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Claude and Microsoft Copilot. Each picks sources differently, so we track them separately and report where you are quoted in each.
How long does AEO take to show results?
Technical fixes can show within weeks, once pages are recrawled. Rewritten pages usually take one to three months to be picked up and quoted consistently. We report every month so you can see the trend rather than wait for a single result.
Can you guarantee my business will be quoted?
No, and you should be wary of anyone who does. Each tool chooses its own sources and changes how it does so. We remove the reasons you are left out and report exactly how often you are quoted.
Does AEO replace my current SEO?
No. AEO builds on SEO. Most pages that get quoted already rank well, so AEO is added to an SEO program, either ours or the one you have.
Do I need schema markup for AEO?
Schema helps machines read your facts the same way every time, but it does not win quotes on its own. Clear answers, evidence and consistent information do most of the work, and schema supports them.
Get your free AEO audit.
Send us your website and we will show you which of your buyers' questions already have an AI answer, who it quotes and which of your pages could be quoted instead. No obligation.
More AI search and SEO services.
Specialist pages for each AI tool, the SEO underneath it and the guides we publish.