TikTok Spark Ads Management
Spark Ads is a TikTok ads native ad type that allows brands to partner with creators and amplify their content to reach a broader audience.
Real Mojo Dojo clients, on the record.
What are TikTok Spark Ads?
Spark Ads is a TikTok ads native ad type that allows brands to partner with creators and amplify their content to reach a broader audience.
Your posts, or a creator's. With spark ads, you can either publish content with your own TikTok account post or using organic posts made by other creators — with their permission.
Genuine TikTok accounts. Spark Ads differ from regular In-Feed ads (Non-Spark Ads) in that they utilize posts from genuine TikTok accounts.
Engagement stays with you. All engagement metrics (views, comments, shares, likes, and follows) accrued during the promotion are attributed to your organic posts.
Reuse without limits. You can reuse your organic TikTok posts as ad creatives without any limitations.
Authenticity over script reading.
Mojo Dojo has experience working with content creators and brands generating creative assets for best performing ads. TikTok ads are performative and ads fatigue or blandness will immediately kick in if the users can tell that the creator is acting out or script reading.
Buying types and objectives.
On TikTok Ads Manager, Spark Ads support both Auction and Reach & Frequency buying types.
Auction Buying Type Advertising Objectives available for Spark Ads include:
- Reach, Video Views, Community Interaction, Traffic, App Installs, Conversions, Lead Generation, and Shop Purchases (Alpha).
Reach & Frequency Buying Type Advertising Objectives available for Spark Ads include:
- Reach, Traffic, and Video Views.
Spark Ads against standard in-feed ads.
Based on data from TikTok, as cited on our Spark Ads page.
What we can help you with.
Mojo Dojo can help you create high-quality video content & recommend ideas with high virality. We integrate laser precision targeted campaigns for high growth in User Generated Content and other TikTok ad campaigns.
A tailored TikTok Ads management strategy for your niche and industry
Laser targeted audience lists so you’re speaking to the right people
Branding and creative asset production
Creative and TikTok ad campaign optimization
TopView ads campaign management
Spark ads creation & management
Access to in-depth research on influencers that’s not available anywhere else
Branded hashtag challenges creation and moderation
TikTok In-Feed Ads campaign creation
Recommendations to make viral content refined by running hundreds of campaigns
Retargeting to ensure you never miss a customer
A full-funnel approach to TikTok Ads including remarketing on Google or remarketing on LinkedIn
Complete tracking setup for ongoing monitoring
Detailed reporting so you can see your ROI in real-time
Get your TikTok Spark Ads strategy session
How we can improve your TikTok spark ads.
TikTok ads can be considered high converting based on a number of parameters including brand awareness, organic traffic, engagements & revenue generated.
Stories work best
With spark ads, stories work the best because they have a very cohesive narrative around the product or the service being advertised. We aim for authenticity over perfection.
Better ads, better results
Our clients consistently enjoy higher conversions, consistent lead flow, and more sales with our ad improvements. Let our Mojo Dojo social team help you leverage data and technology to get the best return on your TikTok ads.
We will help create or improve your spark ads.
Focus on authenticity as opposed to scripting
Improve hooks or storytelling in your paid ads
Demonstrate problem solving nature of your product or service
Keeping your ad short and engaging
Sharp editing
Strategic ending
Transition effects, background music selection, video reversals and time warp effects
Paid social results from our clients.
We have not published a TikTok-only case study, so these are results from clients whose paid social was one part of a wider program. They are blended results, not Spark Ads alone.
“Their team understood our business before we even had to explain it. Inquiries are up 250% and the quality is better than ever.”
The paid social playbook behind our campaigns.
Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You're not alone. The Meta Ads Playbook sets out the paid social tactics we plan alongside TikTok, so the channels work as one program.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Attract the right audience with our TikTok ads management strategy.
Let our Mojo Dojo social team help you leverage data and technology to get the best return on your TikTok ads.
More TikTok and paid media resources.
TikTok formats we manage, other channels, and guides from our team.