GEO Services
Ask ChatGPT, Gemini or Perplexity who to hire and they name a few businesses. Generative Engine Optimisation builds the reputation, mentions and consistent facts those answers are built from, so your business is one of the names.
Real Mojo Dojo clients, on the record.
What is GEO?
GEO is the work of getting your brand named and recommended in AI-generated answers. Where AEO gets a page quoted, GEO shapes what the assistant believes about your business and whether it suggests you when a buyer asks for options.
What an assistant needs before it recommends you
To know you exist. Your business appears on sources it reads: your site, directories, reviews, press and industry pages.
To know what you do. The same clear description of your services, area and customers, everywhere it looks.
To trust you. Independent mentions, reviews and references that back up what your own site says.
To match you to the question. Pages and mentions that connect your brand to the specific needs buyers ask about.
To get the facts right. Current prices, locations and offers, so it does not repeat something out of date.
Why GEO is different from ranking.
A list of links lets a buyer compare ten businesses. An AI answer usually names three to five, and many buyers never look further. The names it picks come from what it has read about each business across the web, not from one page.
Why it matters now.
In our audit of 719 B2B companies the average AI Visibility Score was 50 out of 100, and only 11% scored 70 or above. Most businesses are not being named yet, which means the field is still open.
GEO pairs with AEO, which gets your pages quoted as the answer. Our AI SEO services run both together.
What we see in our own data.
First-party numbers from our audit of 719 B2B companies and the logs of our own website.
What is included in our GEO services.
Research, authority building, fixes and reporting, run as one programme.
Brand visibility baseline
The questions buyers ask about your category, run across the major assistants, with who gets named and how you are described.
One brand description
A single, accurate description of your business, services and area, applied to your site, profiles and listings.
Source mapping
The sites each assistant draws on for your category: directories, review sites, forums, industry publications.
Digital PR and mentions
Earned mentions on the sources that matter, through PR, partnerships, expert commentary and listings.
Review signals
A steady flow of genuine reviews on the platforms assistants read, and replies that reinforce what you do.
Wrong-answer fixes
When an assistant gets your prices, services or history wrong, we trace the source and correct it.
Comparison and category pages
Pages that state plainly who you suit, how you compare and what you cost to work with.
Mention tracking
Monthly tracking of whether you are named, how you are described and which sources each assistant used.
Get your free GEO audit.
Send us your website and we will show you whether ChatGPT, Gemini and Perplexity name your business when buyers ask, and who they name instead.
How GEO fits with SEO and AEO.
Three disciplines, one set of foundations.
SEO
Earns your pages a position in search results. Measured in rankings, clicks and enquiries.
AEO
Gets a specific page quoted as the answer to a question. Measured in quotes for tracked questions.
GEO
Gets your brand named and recommended when buyers ask for options. Measured in mentions, recommendations and how accurately you are described.
The three share most of their foundations: a fast, readable site, clear content and real authority. GEO adds the work that happens off your site, where assistants learn who to trust.
Who GEO suits, and who it does not.
We would rather tell you up front than sell you something that will not pay back.
Businesses buyers shortlist
Services and products where people ask for options and compare a few names before they enquire.
Brands with real proof
Reviews, results and expertise that can be put in front of the sources assistants read.
Competitive categories
Where competitors are already being named and you are not.
Impulse purchases
Products bought on price in seconds, where buyers rarely ask an assistant first.
Very new businesses
With no reviews or mentions yet. We start with the basics and SEO, then add GEO.
Short-term campaigns
GEO builds over months. If you need leads next week, paid search is the better tool.
How we measure GEO.
Named, described, recommended
Each month we run an agreed set of buyer questions across ChatGPT, Gemini, Perplexity, Claude and Copilot. We record whether you are named, whether you are recommended or just mentioned, how you are described and which sources the answer used.
Share of voice
Across the full set of questions we report how often you are named compared with the competitors who appear, so you can see the gap close over time.
Traffic and enquiries
AI referral traffic is separated in GA4 and tied to enquiries. Only 9% of the B2B companies we audited do this today.
How we run GEO.
Five stages, then a monthly cycle.
Baseline
We run your buyer questions across the major assistants and record who is named, including you.
Brand description
We settle one accurate description of your business and apply it to your site, profiles and listings.
Source plan
We identify the sites each assistant trusts for your category and plan how to earn a place on them.
Authority building
PR, mentions, reviews and partnerships, worked through month by month.
Monthly reporting
Mentions, recommendations, share of voice and enquiries, with the next month agreed.
Organic search results from our clients.
These are traditional SEO outcomes from published case studies. They show the authority and content foundations AI answers draw on. We do not present them as AI citation results.
Smarter SMSF
150% increase in course sales
ARP Engineering
292% increase in organic traffic
Planet Ark Power
46% increase in leads
Loan Gallery Finance
438% increase in organic keywords
Anvelo
2278% increase in organic rankings
Babylon Flowers
787% increase in revenue
GEO needs a site worth recommending.
An assistant that sends a buyer to a slow, unclear site loses their trust, and so do you. That is why GEO sits on top of SEO and clear, specific copy, with digital PR and link building doing most of the off-site work.
To target one assistant at a time, see SEO for ChatGPT, SEO for Gemini and SEO for Perplexity.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How AI engines decide which businesses to name.
A growing share of your buyers now ask ChatGPT, Gemini, Perplexity or Claude and never see a results page. How those engines decide which businesses to name, how to become one of them, and how to know if it is working.
Send me The GEO Playbook →
Free. 12 pages, 15 min read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
What is GEO?
Generative Engine Optimisation is the work of getting your brand named and recommended in answers from ChatGPT, Gemini, Perplexity, Claude and Copilot. It focuses on what those tools read about you across the web: mentions, reviews, listings and a consistent description of your business.
How is GEO different from SEO?
SEO earns your pages a ranking in search results. GEO earns your brand a place in AI answers, which depends more on what other sites say about you. They share foundations, so GEO works best alongside SEO.
How is GEO different from AEO?
AEO gets one of your pages quoted as the answer to a question. GEO gets your business named when buyers ask for options or recommendations. Most businesses need both, and we run them as one programme.
Which AI assistants does GEO cover?
ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude and Microsoft Copilot. Each one reads different sources, so we track and report them separately.
How long does GEO take?
Fixing your own site and profiles can show within weeks. Earning mentions and reviews on the sources assistants trust usually takes three to six months to show up consistently. We report monthly so you can see progress before then.
Can you guarantee ChatGPT will recommend us?
No. Assistants choose for themselves and change how they do it. We remove the reasons you are left out, build the evidence that you should be named, and report exactly how often you are.
Is GEO suitable for small businesses?
Yes, especially local service businesses buyers shortlist. A smaller business with strong reviews and a clear description can be named ahead of a larger one with neither.
Do I still need SEO if I invest in GEO?
Yes. Google still sends most search traffic, and assistants draw on the same pages and authority that rank. GEO is added to SEO, not swapped for it.
Get your free GEO audit.
Send us your website and we will show you whether the major AI assistants name your business when buyers ask, who they name instead, and what it would take to change that. No obligation.
More AI search and SEO services.
Specialist pages for each AI tool, the SEO underneath it and the guides we publish.