Concept Bathrooms & Construction
Concept Bathrooms & Construction is a Melbourne bathroom and kitchen renovation builder based in Preston, accredited by the Master Builders Association of Victoria and the Plumbing Industry Association. They handle full renovations from design through to completion — including tile installation, laundry renovations, and specialist accessible bathroom modifications for elderly and disabled clients.
The Challenge
Limited visibility, Speed / Infrastructure issues, Website structure problems, Value Proposition not clearly communicated, Low exposure across channels, Not targeted to the right audience
Our Solution
For Concept Bathrooms & Construction, we deployed a multi-channel digital strategy combining SEO, Google Ads, Facebook Ads, content marketing, and retargeting to grow both organic and paid performance. SEO and content work addressed the core challenge of limited online visibility, ensuring the business appeared prominently for relevant bathroom renovation and construction search terms. Paid media campaigns on Google and Facebook built strong top-of-funnel awareness, while retargeting campaigns re-engaged warm audiences and drove them toward conversion — culminating in exceptional improvements in sessions, conversions, and goal completions across the business.
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