Strategy Playbook · 14 pages · Free
The B2B Playbook
How businesses choose suppliers now, and what a founder should do about it. Ten chapters and one worksheet.
What's inside
11 chapters · 14 pages · ~11 minutes to read
How B2B buying works now
The 95:5 rule
Your value proposition
Where buyers look
The website
Content and proof
Email and account-based marketing
Pipeline, not leads
The next 30 days
Worksheet: the value-proposition canvas
Built for
Written for teams that own Strategy.
- ✓Founders selling to other businesses
- ✓The people who run the company and sign off the marketing budget
- ✓Marketing leads who need to justify brand spend against lead-gen spend
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Email delivery. Includes templates, checklists, and the implementation plan.
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