The B2B Playbook
How businesses choose suppliers now, and what a founder should do about it. Ten chapters and one worksheet.
11 chapters Β· 14 pages Β· ~11 minutes to read
How B2B buying works now
The 95:5 rule
Your value proposition
Where buyers look
The website
Content and proof
Email and account-based marketing
Pipeline, not leads
The next 30 days
Worksheet: the value-proposition canvas
Written for teams that own Strategy.
Founders selling to other businesses
The people who run the company and sign off the marketing budget
Marketing leads who need to justify brand spend against lead-gen spend
Get The B2B Playbook free
Open access. Includes templates, checklists, and the implementation plan.
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