Flooring Company SEO Services
Roll out the red carpet. Our SEO services will make your flooring business a showstopper.
Real Mojo Dojo clients, on the record.
Why SEO is essential for flooring companies.
Looking to elevate your flooring company’s online presence? Effective SEO specifically targeted for flooring companies is key. Most consumers turn to search engines to find local flooring businesses.
Visibility. SEO is vital for elevating your company's online presence. It will help you rank higher in search results. This will make you more visible to customers searching for flooring.
Targeted traffic. SEO strategies prioritise attracting targeted traffic to your website. A well-optimised SEO will target keywords that consumers are searching for.
Trust. Customers are more likely to trust a company that ranks highly and on the first page of SERPs. Your company can build brand awareness and credibility.
ROI. Paid ads work fast. But, SEO has a better ROI over time. It builds on itself.
Qualified leads. SEO can generate targeted traffic. It will help you get more qualified leads.
Outrank competitors. A good SEO strategy will help you outrank competitors in the crowded flooring market.
Overview: the flooring industry is a competitive space.
Flooring is a crowded, competitive category. There are now many options for floors in homes and businesses. They include hardwood, carpets, eco-friendly, and custom floors.
The rise of eCommerce lets flooring companies reach customers beyond their local areas. It's now very easy to browse, compare, and shop for floors online. Many businesses now offer virtual consultations and room visualisers. They help customers see how different floors will look in their spaces, before buying.
But, let's be real. Many customers want to touch the materials in person. Also, professional installation usually requires a face-to-face meeting. Hence, flooring companies must balance their online presence with a great in-store experience.
In 2024, SEO for flooring companies needs to keep up with the times. Search engines now focus more on user experience and relevant content. With AI and machine learning, search engines understand user intent better than ever. It's all about providing valuable content. It must answer what people want when they search for new floors.
Want to rank higher for flooring services?
Here’s how we can help — from keyword research to Google Guaranteed.
Keyword research and optimisation
The core of SEO is keyword research. We'll identify the most relevant and high-traffic terms for your flooring business, prioritising long-tail keywords and location-based phrases.
Content marketing
Our writers, videographers, and designers will create content that informs your customers. It will be valuable, engaging, and visually appealing.
Local SEO
We’ll optimise your online presence to make sure you show up in local search results — starting with your Google Business Profile.
Technical SEO
We’ll handle the technical side of SEO to ensure we optimise your website for search engines. This will provide a seamless search experience for visitors.
Off-page SEO
We’ll help build your website’s authority with off-page SEO strategies — predominantly link-building.
Google Guaranteed & Local Services Ads
We’ll help you become Google Guaranteed and set up Local Services Ads to target local customers and generate more qualified leads.
Beyond SEO
In addition to SEO, we also offer web design and development, social media marketing and PPC advertising.
Get your free SEO audit.
Submit your website and we'll send you a comprehensive audit within 48 hours. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
What the work actually includes.
Keyword research and optimisation
The core of SEO is keyword research. And that’s exactly what we’ll start with. We'll identify the most relevant and high-traffic terms for your flooring business. We will prioritise long-tail keywords and location-based phrases to attract the right audience. These keywords will be integrated naturally throughout your website. For example, within meta titles, descriptions, headers, and content. They must fit in seamlessly.
Content marketing
Our writers, videographers, and designers will create content that informs your customers. It will be valuable, engaging, and visually appealing. This includes:
- In-depth guides on flooring materials, installation, and maintenance.
- Before-and-after project showcases to demonstrate your expertise.
- Video tutorials, DIY tips, and craftsmanship highlights.
- Infographics that simplify complex information.
- Blog posts addressing common customer questions to position you as an expert.
Local SEO
If you're targeting customers in your area, local SEO is important. We’ll optimise your online presence to make sure you show up in local search results. Here’s what we’ll do:
- Claim and optimise your Google Business Profile (GBP).
- Encourage customer reviews on Google and other relevant platforms to build your reputation.
- Create location-specific landing pages to improve local targeting.
- Get your business listed in local directories and within online communities.
- Ensure name, address, phone number (NAP) consistency across all online platforms.
Technical SEO
We’ll handle the technical side of SEO to ensure we optimise your website for search engines. This will provide a seamless search experience for visitors. Our focus will be on:
- Speed optimisation to ensure your website loads quickly.
- Fixing any broken links and improving website structure.
- Using schema markup and structured data. This helps search engines better understand your content.
- Ensuring your website is mobile-friendly. This is because most people looking for flooring services do so on their mobile devices.
Off-page SEO
We’ll help build your website’s authority with off-page SEO strategies. This predominantly incorporates link-building strategies such as:
- Reaching out for guest posting opportunities on relevant blogs.
- Internal linking.
- Linkable asset creation.
- Engaging in online forums and discussions about flooring to build backlinks.
Google Guaranteed & Local Services Ads
We’ll help you become Google Guaranteed. This improves your credibility and increases your visibility in local search results. We’ll set up Local Services Ads to target local customers and generate more qualified leads. This ensures you stand out when customers search for flooring services in your area.
Additional services
In addition to SEO, we also offer web design and development — a user-friendly, attractive website, optimised for search engines; social media marketing — informative posts about your flooring business to raise brand awareness and engage potential customers; and PPC advertising — ads set up and managed to generate leads for your flooring business.
Using these SEO strategies will elevate your flooring company's online visibility. It will also generate better leads. Ultimately, it'll help you grow in a competitive digital marketplace.
Results for home & building businesses.
Real results for Australian home improvement, heating and building brands.
Speedheat
176% increase in click-to-call conversions
SEO, Google Ads, content marketing and remarketing to reach homeowners interested in underfloor heating.
Flues and Fires
452% increase in organic traffic
SEO, content marketing and website optimisation to establish authority in the fireplace industry.
Hallbury Homes
190% increase in users
An SEO strategy targeting high-intent home building keywords, with local SEO optimisation.
Apex Stone
66% increase in organic traffic
SEO, paid ads, content strategy and website optimisation to increase awareness and leads.
Swan Bathrooms
181% increase in organic sessions
Ongoing SEO and content, combined with UX and click-and-collect improvements.
Ready to achieve results like these?
Get a free audit and see exactly where your digital marketing can improve.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Google Maps rankings: improve your rankings locally.
Most consumers turn to search engines to find local flooring businesses — the playbook shows how to get found on the map listings.
Send me the Google Maps playbook →
Free. 10 pages. In your inbox. Magic-link delivery — it arrives in about two minutes, and there's no sales call attached to reading it.
Ready to floor your competition?
There are many flooring options. To beat the competition, you need tailored SEO strategies to drive traffic. If you're wondering whether SEO is worth it for your business, let’s chat. We offer free consultations. Don’t let your flooring company get swept under the rug — we’ll help you roll out an SEO strategy that’s a perfect fit.