Swan BathroomsRetail / E-commerce
Swan Bathrooms
Privately owned plumbing and bathroom supplies company established in 1954 with over 60 years of service. They operate online and through stores across Victoria, NSW, and Queensland.
181%
increase in organic sessions — year-over-year growth
The Challenge
The existing website had poor UX and a complicated checkout process that was causing high cart abandonment. Organic traffic was stagnant and no conversion tracking was in place.
Our Solution
Improved overall UX and user journey, optimised the one-page checkout flow, and enhanced click-and-collect functionality. Combined these CRO improvements with ongoing SEO and content work.
Key Results
181%
increase in organic sessions
increase in total users148%
increase in user engagement111%
increase in conversions100%
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