ChatGPT Ads Agency in Manchester
Manchester ChatGPT Ads campaigns place your brand inside the AI answers buyers now trust over a page of blue links. Northern Powerhouse media, music and tech businesses with real ambition can reach national and international customers through ChatGPT without capital-city budgets.
Real Mojo Dojo clients, on the record.
Ten boroughs, a fast-growing economy and buyers who compare.
Between 2015 and 2023, Greater Manchester was the fastest-growing sub-regional economy in the UK, expanding 3.1% a year against 1.5% nationally, and provisional data put its output above £100 billion for the first time in 2023. The business base has grown with it. There were a record 251,769 registered companies at the end of 2024, and 40,892 new ones were formed that year alone. For most services, that means a large field of competitors, refreshed every month.
It also means a lot of buyers researching before they commit. An owner in Bolton comparing accountants, a Salford production company looking for a post-production partner, a family in Didsbury weighing up a kitchen extension: more of these decisions now start with a detailed question to ChatGPT. ChatGPT Ads match your ad to that conversation, not to a two-word keyword, so a clear, relevant offer can reach the buyer while they are still choosing.
The city region is not one market. Manchester, Salford, Trafford and Stockport produce 68% of the area's output, while the northern towns have different incomes, different needs and different questions. Household income available for spending sits £3,700 below the UK average, so many buyers are price-conscious and expect evidence of value.
Marketing buyers here are also experienced. The city region has the largest creative cluster outside the capital and a strong advertising and research base, so we keep our reporting transparent and our claims modest, and we let the enquiry and revenue data make the case.
We also run this service nationally: see ChatGPT Ads UK. The same service is available in London. Related Manchester services include Google Ads, AI SEO and PPC Management. For the full list, see our Manchester services.
Industries we help in Manchester.
How a ChatGPT campaign is shaped for the sectors that lead the city-region economy.
Financial, business and professional services
About 309,000 people worked in these firms in 2020, around 23% of the workforce. Legal, accounting and finance buyers explain their problem before they ask for a name, and we match ads to those explanations while keeping claims compliant.
Digital, cyber and AI firms
A tech ecosystem the Combined Authority values at £5 billion. Buyers of software and security compare options in ChatGPT, and a well-targeted ad puts you in the comparison with a page that answers the evaluation question.
Creative, media and production
The largest creative cluster outside the capital, centred on MediaCityUK in Salford. Studios and production companies sell to clients who brief in detail, which suits conversation matching far better than short keywords.
Health innovation and clinics
From the Oxford Road Corridor to The Christie, health and life sciences are a regional strength. For private clinics and medtech firms, we write careful, factual ads for the questions patients and buyers ask first.
Hospitality, events and visitor attractions
Tourism had an economic impact of £12.7 billion in 2023. Hotels, venues and restaurants can meet visitors while they plan, with campaigns tested before the Christmas Markets, Parklife and the September student intake.
Manufacturing and low-carbon businesses
Advanced materials, retrofit and green consultancy firms sell technical, high-value services to a small pool of buyers. We aim ads at the specific problems those buyers describe and track the leads that follow.
See what ChatGPT Ads could do for your Manchester business
Book a strategy session and we will look at the questions your buyers ask, the boroughs you serve and your tracking, then recommend a sensible first test.
What are ChatGPT ads?
ChatGPT ads are sponsored placements that OpenAI shows alongside ChatGPT answers. They are labelled as ads and shown separately from the answer itself, so a person can always tell which part is sponsored.
They work differently from Google Ads. A search ad is triggered by a single query. A ChatGPT ad can be matched to the wider conversation, using the context the person has built up over several messages. Advertisers do not bid on a list of keywords. They describe the conversations an ad is relevant to, and the platform decides when a match is good enough to show it.
Someone who has spent weeks asking ChatGPT to compare suppliers, explain a category or shortlist providers has told the platform far more about their intent than any one search could. That is the opportunity, and it is why creative, context and landing pages matter more than bid tweaks.
Who sees the ads
Ads are shown to adults on the Free and Go plans. They are not shown on Plus, Pro, Business, Enterprise or Edu plans, and not to users who are identified or predicted to be under 18. That is a large audience, but it is not every ChatGPT user, and we plan reach with that in mind.
OpenAI says advertising does not change the answers ChatGPT gives, and that conversations are not shared with advertisers. We explain what you actually receive in the measurement section below.
Availability in the UK
Ads have been introduced country by country, and the buying options are still evolving. We confirm what UK advertisers can buy at the start of each engagement, so the plan is one that can run.
ChatGPT Ads in Manchester: a market that keeps growing.
Sourced figures on the size and pace of the city-region economy.
Why ChatGPT ad campaigns underperform, and how we avoid it.
Seven problems we see, two of them specific to a large, varied city region, with the fix for each.
Keyword thinking on a conversation channel
Copying a search campaign into ChatGPT means describing keywords when the platform matches on conversations, so ads land in the wrong places or nowhere.
Conversation-intent research first
We map the questions your buyers ask before they buy, such as comparisons, price checks and category education, and build context hints around those moments.
Price-conscious buyers who need proof
With household income below the UK average, many buyers compare carefully and walk away from vague offers or hidden pricing.
Offers that show value up front
We lead with clear pricing signals, guarantees or evidence in the ad and on the landing page, and test which proof points turn questions into enquiries.
Ads that read as ads
A loud, generic ad next to a considered answer looks out of place and gets ignored.
Copy that fits the conversation
We write each ad component to be clear, specific and useful, so the ad reads as a natural next step and not an interruption.
Results nobody can attribute
Without cookie-style attribution, conversions from a new channel disappear into direct or unassigned traffic and the channel looks worse than it is.
Tracking designed before launch
We build a UTM schema and connect it to your analytics and CRM, so leads and revenue trace back to the campaign that earned them.
Clicks that land on a generic page
Someone who arrives from a detailed conversation expects a page that picks up where it left off, not a homepage.
Pages that continue the conversation
We match page, message and offer to the ad, and test variants. See our conversion rate optimisation service.
Scaling before anything is learned
Large budgets on an unproven campaign burn money while the platform and your messaging are still learning.
Conservative start, earned scale
We begin with controlled bids to gather clean data, then raise spend only where the results justify it, judged against your margins.
One message for ten different boroughs
A campaign written for the city centre means little to buyers in Wigan, Oldham or Rochdale, whose incomes, needs and questions differ.
Themes and pages for the boroughs you serve
We split campaigns and landing pages by area and buyer type, so the ad reflects where the person lives and what they can spend.
ChatGPT Ads compared with Google search ads.
Both are paid and both can be measured. Here is where they differ, in plain terms.
Trigger
Google search ads respond to one query typed in the moment. ChatGPT ads can draw on the context of a whole conversation, so intent builds across several messages.
Targeting
Google ads are built around keywords, match types and audiences. ChatGPT ads use natural-language context hints that describe the conversations where an ad belongs.
Format
A Google ad sits in a results page of links. A ChatGPT ad is a labelled placement beside a conversational answer, so the copy has to read as helpful, not loud.
Stage of the buyer
Search often catches people ready to act. ChatGPT is where many people compare, learn and shortlist first, so it suits earlier and mid-funnel decisions well.
Measurement
Google Ads has mature conversion and attribution tooling. ChatGPT Ads reporting is newer, so we lean on UTM tagging and your own analytics to tie results to revenue.
Maturity
Google Ads is a decades-old auction with stable best practice. ChatGPT Ads is early and changing, which rewards testing and punishes assumptions. Compare it with our Google Ads management work.
Get your free ChatGPT Ads audit.
Send us your website and within 48 hours we will send a ChatGPT Ads opportunity audit, covering the conversations your buyers are having, how ready your landing pages are, and what a first test would cost.
What careful paid media management delivers.
These figures come from paid channels we already run for clients, because ChatGPT Ads is too new for a published case study. The same cost discipline applies to the new auction.
ChatGPT Ads pricing, spend and measurement.
Pricing and spend
ChatGPT Ads can be bought on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis, so you can match the model to the goal. CPC suits lead and traffic goals because you pay when someone clicks. CPM suits awareness and reach goals, where visibility across relevant conversations is the point.
OpenAI has been changing the buying options and minimums as the product matures, so we do not quote a fixed price here. During planning we confirm what is open to you today, recommend a bidding model, and set a starting budget against what a lead or a sale is worth to your business. There are two costs to plan for: the media spend that goes to OpenAI, and our management fee.
Measuring results
This channel does not have the mature attribution of Google Ads, so we do not rely on last click alone. We combine UTM parameters with the reporting in OpenAI's Ads Manager Beta, which currently covers impressions, clicks, click-through rate, average CPC, average CPM and conversions, and with your own analytics and CRM. The measure that matters is leads, revenue and pipeline, not clicks.
Privacy and answer independence
OpenAI states that customer conversations stay private and are not shared with advertisers. Advertisers receive aggregated performance data, which is enough to measure results without identifying individuals. OpenAI has also committed publicly that advertising will not alter the answers ChatGPT gives.
Timing around the UK calendar
The UK tax year ends on 5 April and Self Assessment falls due on 31 January, so finance and B2B searches cluster in those windows. Consumer demand peaks around the Christmas Markets, summer festivals and the September university intake. We plan tests to finish before the window that matters to you.
What is included in our ChatGPT Ads management.
Setup, daily running and transparent reporting are all part of the service.
Account setup and verification. Ads Manager access and account setup where your market allows self-serve, or coordinated with OpenAI's team where it does not.
Conversation-intent research. A map of the questions your ideal customers ask ChatGPT before they buy, including comparisons, price checks and competitor evaluations.
Context hints and campaign structure. Campaigns, ad groups and ads organised around conversation themes, with context hints written to match the moments that matter.
Native ad creative. Advertiser name, favicon, headline, description, landing page and image, each written to feel native to the conversation.
Landing page alignment. Audits and dedicated pages that continue the conversation the visitor was having, matching tone, message and offer to the ad.
Bid model and budget planning. CPC or CPM chosen for your goal, with a conservative start and scaling rules agreed in advance.
UTM and attribution set-up. A tagging schema wired into GA4, your CRM or your BI tool so leads and revenue trace back to ChatGPT campaigns.
Ad and message testing. Controlled tests of copy, context and offers so winners are kept and learning compounds.
Monthly optimisation cycles. Bid changes, message tests, landing page improvements and budget moves, each measured against a clear before-and-after benchmark.
Reporting and strategy reviews. Reporting on leads, revenue and return, plus a regular review of what to do next, alongside your wider PPC programme.
How we launch and optimise your ChatGPT Ads.
Six stages, from research to reporting.
Goals and economics
We learn your margins, lead value and targets so success is defined in revenue and cost per lead, not clicks.
Audience and intent research
We identify the conversations and decision moments most relevant to your business, using audience research, competitor analysis and customer pain points.
Strategy and creative
We agree the plan with you, then write ad components, landing pages and offers built for a conversational environment.
Tracking and launch
UTMs, analytics and CRM tracking are checked before any budget is spent. Campaigns then go through OpenAI's review and launch.
Learn and scale
Bidding starts conservatively so we can gather data on real intent, then budgets grow as performance earns it.
Optimise and report
Monthly cycles of bid, message and landing page tests, reported on leads, revenue and return, with a plan for the next month.
Who ChatGPT Ads suits.
The channel favours purchases that people research before they decide, from a legal matter or a software tool to a home project.
Considered purchases
Products and services where buyers compare options, read reviews and ask questions first, such as furniture, equipment and home improvements.
B2B and technology
Software, industrial suppliers and professional services, where a long research phase happens before anyone fills in a form.
Professional and local services
Legal, financial, health and trade services where people ask for recommendations and explanations.
Ecommerce with comparison-heavy categories
Stores where shoppers ask which product suits them, and where a well-matched ad can meet the question.
Brands investing in AI visibility
Businesses already working on organic presence in AI answers, who want a paid layer to test messaging. See our SEO for ChatGPT service.
Teams that want to learn early
Advertisers who would rather build data and creative knowledge now than start from zero once the channel is crowded.
Get your free ChatGPT Ads audit.
Send us your website and within 48 hours we will send a ChatGPT Ads opportunity audit, covering the conversations your buyers are having, how ready your landing pages are, and what a first test would cost.
Areas we serve in Manchester.
We work with businesses across all ten boroughs remotely, with video calls and shared reporting. In and around the centre that includes the city centre itself, Ancoats, Salford and Eccles, and south to Didsbury, Chorlton, Stretford and Wythenshawe.
In the southern boroughs we work with firms in Trafford, Sale, Altrincham, Stockport and Cheadle. To the north and east that means Bolton, Bury, Prestwich, Oldham, Rochdale, Wigan, Tameside and Ashton-under-Lyne. People usually name their town or borough rather than the city, so we build context hints and landing pages around the places you serve.
Selected results.
Featured work from our wider client portfolio. These are not ChatGPT Ads case studies and not results for businesses in this city region. They show the growth discipline we apply to every channel.
Paid ads and organic visibility in ChatGPT work together.
Paid placements sit beside ChatGPT answers. The answers themselves are shaped by what the model can find and trust about your brand, and no amount of ad spend changes that. Businesses that only buy ads rent their visibility, and it stops when the budget does.
The stronger approach pairs the two. Ads let you test which questions and messages produce leads. Organic work, covered in our SEO for ChatGPT and AI SEO services, builds the presence that earns mentions without a click cost. What you learn from one feeds the other.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How AI engines decide which businesses to name.
A growing share of your buyers now ask ChatGPT, Gemini, Perplexity or Claude and never see a results page, how those engines decide which businesses to name, how to become one of them, and how to know if it is working.
Send me the GEO Playbook →
Free. 12 pages, 15 min read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Are there ads in ChatGPT?
Yes. OpenAI began showing ads in ChatGPT in 2026 and has been extending them country by country. Ads appear as labelled placements separate from the answer, for adults on the Free and Go plans. Whether you can buy them today, and how, depends on your market, so we confirm your options at the start.
Will ChatGPT Ads change the answers the assistant gives?
No. OpenAI has committed to answer independence as part of its advertising principles: advertising will not change the answers ChatGPT gives. Ads are labelled and shown separately from the response.
How are ChatGPT ads different from Google Ads?
Google search ads respond to a single query and are built around keywords. ChatGPT ads can be matched to the context of a whole conversation, and advertisers describe the conversations an ad is relevant to instead of bidding on keyword lists. The format, the reporting and the way intent builds all differ, which is why a copied search campaign rarely works here.
Who sees ChatGPT ads?
Adults on ChatGPT's Free and Go plans. Ads are not shown on Plus, Pro, Business, Enterprise or Edu plans, or to users who are identified or predicted to be under 18. That shapes reach, and we plan campaigns with it in mind.
Is my customers' conversation data shared with advertisers?
No. OpenAI states that conversations remain private and are not shared with advertisers. Advertisers receive aggregated campaign data such as impressions, clicks and conversions, enough to measure performance without identifying individual users. Users also keep control over their privacy and ad personalisation settings.
How do you measure ChatGPT Ads results?
We combine UTM parameters, the reporting in OpenAI's Ads Manager Beta, and your analytics and CRM. Ads Manager currently reports impressions, clicks, click-through rate, average CPC, average CPM and conversions. We tie those to leads and revenue so the channel is judged on business results, not clicks.
How long does it take to see results?
Campaigns can start delivering once they pass OpenAI's review, but useful conclusions take longer. The first weeks are for gathering data on which conversations and messages work, with bids kept conservative. Efficiency improves as tests conclude and budgets move toward what returns most.
Is ChatGPT advertising right for my business?
It suits purchases that people research before deciding, such as considered products, B2B services and professional services. It is less suited to impulse purchases or businesses with a very small addressable market. In the strategy session we tell you plainly if we think your budget would work harder elsewhere, for example in Google Ads.
Do I still need SEO if I run ChatGPT Ads?
Yes. Ads buy a placement beside an answer. They do not change what ChatGPT says about your brand in the answer itself. Organic work builds that presence and carries on without a click cost. We recommend testing paid while building organic, and our SEO for ChatGPT service covers the second half.
Do you work with Manchester businesses?
Yes. We work with businesses across the city region remotely, with strategy sessions and reviews over video calls and shared reporting you can check at any time. There is no office to visit, and the campaigns run entirely online.
We are a small firm. Is ChatGPT advertising affordable?
It can be, because you control the budget and can start small. Growth here has been led by firms with fewer than five employees, and many of them sell services that buyers research first. We start with one conversation theme, a capped budget and a clear cost-per-enquiry target, then expand only if it pays.
Should hospitality businesses plan around the Christmas Markets?
Yes, and early. The markets run from early November to late December, and competition for attention rises sharply once they open. We launch a few weeks before, so the campaign has learned which messages bring bookings by the time the crowds arrive.
Get your free ChatGPT Ads audit.
Send us your website and within 48 hours we will send a ChatGPT Ads opportunity audit, covering the conversations your buyers are having, how ready your landing pages are, and what a first test would cost.