London's ChatGPT Ads Partner
London ChatGPT Ads management gets your business recommended when buyers ask ChatGPT for a supplier, an adviser or a place to spend. In the UK's most competitive digital market, finance, professional services and retail brands that show up in AI answers early lock in attention rivals will pay far more for later.
Real Mojo Dojo clients, on the record.
Why a new ad channel matters in the UK's most crowded market.
Roughly one in five UK businesses is registered in London: about 531,000 VAT or PAYE registered firms in March 2024, more than any other region. Many national brands, marketplaces and agencies have their headquarters here too. Put a service and the capital's name into Google and the paid slots are usually taken by companies with very large budgets, which makes generic city terms some of the most expensive in the country.
ChatGPT Ads change the terms of that contest. Instead of bidding on a short phrase, you describe the conversations your ad belongs in: a finance director comparing payroll providers, a couple in Wandsworth planning a loft conversion, a visitor from abroad asking where to eat near the South Bank. The platform matches the ad to what the person has already explained, which gives a precise, relevant offer a better chance than a bigger bid.
The buyers are demanding. London has the highest GDP per head of any UK region, at £69,077 in 2023, but operating costs are high as well, so most firms judge marketing on measurable return rather than brand reach. In financial, professional and tech sectors, credibility and compliance weigh heavily. Startups here raised $10.8 billion in venture capital in 2024, and funded SaaS and fintech firms are often the earliest adopters of new channels, which means the window of low competition will not stay open for long.
We run ChatGPT Ads as a disciplined test: narrow conversation themes, landing pages built for each, and tracking that ties leads and revenue to the campaign before any budget grows.
We also run this service nationally: see ChatGPT Ads UK. The same service is available in Manchester. This service pairs well with Google Ads, AI SEO and PPC Management in London. See all of our London services.
ChatGPT Ads in London: the scale of the competition.
Official figures on the market you are advertising into. Each card names its source.
What are ChatGPT ads?
ChatGPT ads are sponsored placements that OpenAI shows alongside ChatGPT answers. They are labelled as ads and shown separately from the answer itself, so a person can always tell which part is sponsored.
They work differently from Google Ads. A search ad is triggered by a single query. A ChatGPT ad can be matched to the wider conversation, using the context the person has built up over several messages. Advertisers do not bid on a list of keywords. They describe the conversations an ad is relevant to, and the platform decides when a match is good enough to show it.
Someone who has spent weeks asking ChatGPT to compare suppliers, explain a category or shortlist providers has told the platform far more about their intent than any one search could. That is the opportunity, and it is why creative, context and landing pages matter more than bid tweaks.
Who sees the ads
Ads are shown to adults on the Free and Go plans. They are not shown on Plus, Pro, Business, Enterprise or Edu plans, and not to users who are identified or predicted to be under 18. That is a large audience, but it is not every ChatGPT user, and we plan reach with that in mind.
OpenAI says advertising does not change the answers ChatGPT gives, and that conversations are not shared with advertisers. We explain what you actually receive in the measurement section below.
Availability in the UK
OpenAI has been introducing ads market by market, and buying options differ between them. We confirm what is open to UK advertisers at the start, and plan only what can actually run.
Industries we help in London.
Six sectors where buyers do their research in conversation, and how we approach each.
Financial and professional services
Banks, insurers, law firms and accountancies around the Square Mile and Canary Wharf sell to buyers with long decision cycles. We match ads to the detailed problems those buyers describe, keep every claim within your sector's marketing rules, and track through to qualified enquiries.
Fintech, SaaS and AI companies
AI startups alone raised a record $3.5 billion in 2024. Software buyers now compare tools inside ChatGPT, so we build campaigns around comparison and 'which tool for' conversations and send clicks to pages that answer the evaluation question honestly.
Hotels, restaurants and attractions
Visitors spent a record £17.3 billion in 2024, and many plan their trip in ChatGPT before they land. We place ads in those planning conversations, weeks ahead, when a booking is still undecided.
Retail and ecommerce
West End and online retailers compete with national chains and marketplaces on every product search. Conversational ads let a specialist retailer answer 'which one should I buy' questions with a specific, well-matched product.
Creative, design and media studios
Buyers of design, architecture and production services are visually demanding and research widely. We write ads that lead to portfolio pages matched to the brief the buyer described, timed around Fashion Week and the September design festival.
Clinics, trades and borough services
Most enquiries for local services name a borough, a neighbourhood or a postcode. We build context hints and landing pages for the places you serve, so the ad makes sense to someone in Hackney or Croydon rather than 'London' in general.
Reach London buyers before your competitors find the channel
Book a strategy session and we will map the conversations your buyers have before choosing a supplier, compare the likely cost with your current search spend, and check your tracking.
What careful paid media management does for the numbers.
ChatGPT Ads is new, so these results come from the paid channels we already manage for clients. They show the cost discipline we bring to any auction, including the most expensive ones.
ChatGPT Ads compared with Google search ads.
Both are paid and measurable. If you are already paying premium prices for search clicks, the differences below are where the opportunity lies.
Trigger
Google search ads respond to one query typed in the moment. ChatGPT ads can draw on the context of a whole conversation, so intent builds across several messages.
Targeting
Google ads are built around keywords, match types and audiences. ChatGPT ads use natural-language context hints that describe the conversations where an ad belongs.
Format
A Google ad sits in a results page of links. A ChatGPT ad is a labelled placement beside a conversational answer, so the copy has to read as helpful, not loud.
Stage of the buyer
Search often catches people ready to act. ChatGPT is where many people compare, learn and shortlist first, so it suits earlier and mid-funnel decisions well.
Measurement
Google Ads has mature conversion and attribution tooling. ChatGPT Ads reporting is newer, so we lean on UTM tagging and your own analytics to tie results to revenue.
Maturity
Google Ads is a decades-old auction with stable best practice. ChatGPT Ads is early and changing, which rewards testing and punishes assumptions. Compare it with our Google Ads management work.
Get your free ChatGPT Ads audit.
Send us your website and within 48 hours we will send a ChatGPT Ads opportunity audit: the buyer conversations worth targeting, how your landing pages compare, and a first test we would run.
Why ChatGPT ad campaigns underperform, and how we avoid it.
Two problems that are sharper in the capital, and five that affect any new channel, with the fix for each.
Priced out of city-wide search
Generic terms with the capital's name attached draw national brands and funded tech firms into the same auction, pushing costs beyond what smaller firms can recover.
Narrow conversations where you are the best answer
We target specific buyer situations, boroughs and niches, and compare cost per qualified lead with your search campaigns so the budget goes where it earns most.
Keyword thinking on a conversation channel
Copying a search campaign into ChatGPT means describing keywords when the platform matches on conversations, so ads land in the wrong places or nowhere.
Conversation-intent research first
We map the questions your buyers ask before they buy, such as comparisons, price checks and category education, and build context hints around those moments.
Ads that read as ads
A loud, generic ad next to a considered answer looks out of place and gets ignored.
Copy that fits the conversation
We write each ad component to be clear, specific and useful, so the ad reads as a natural next step and not an interruption.
Results nobody can attribute
Without cookie-style attribution, conversions from a new channel disappear into direct or unassigned traffic and the channel looks worse than it is.
Tracking designed before launch
We build a UTM schema and connect it to your analytics and CRM, so leads and revenue trace back to the campaign that earned them.
Clicks that land on a generic page
Someone who arrives from a detailed conversation expects a page that picks up where it left off, not a homepage.
Pages that continue the conversation
We match page, message and offer to the ad, and test variants. See our conversion rate optimisation service.
Scaling before anything is learned
Large budgets on an unproven campaign burn money while the platform and your messaging are still learning.
Conservative start, earned scale
We begin with controlled bids to gather clean data, then raise spend only where the results justify it, judged against your margins.
Visitors and residents treated as one audience
A tourist planning a trip from abroad and a resident choosing a local supplier ask very different questions. One set of ads serves neither well.
Separate campaigns for each intent
We split planning, comparison and local-service conversations into their own campaigns, with landing pages and offers written for each.
ChatGPT Ads pricing, spend and measurement.
Pricing and spend
ChatGPT Ads can be bought on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis, so you can match the model to the goal. CPC suits lead and traffic goals because you pay when someone clicks. CPM suits awareness and reach goals, where visibility across relevant conversations is the point.
OpenAI has been changing the buying options and minimums as the product matures, so we do not quote a fixed price here. During planning we confirm what is open to you today, recommend a bidding model, and set a starting budget against what a lead or a sale is worth to your business. There are two costs to plan for: the media spend that goes to OpenAI, and our management fee.
Measuring results
This channel does not have the mature attribution of Google Ads, so we do not rely on last click alone. We combine UTM parameters with the reporting in OpenAI's Ads Manager Beta, which currently covers impressions, clicks, click-through rate, average CPC, average CPM and conversions, and with your own analytics and CRM. The measure that matters is leads, revenue and pipeline, not clicks.
Privacy and answer independence
OpenAI states that customer conversations stay private and are not shared with advertisers. Advertisers receive aggregated performance data, which is enough to measure results without identifying individuals. OpenAI has also committed publicly that advertising will not alter the answers ChatGPT gives.
Comparing channels fairly
Clicks in competitive UK categories can be costly on any platform. We judge ChatGPT Ads on cost per qualified lead and revenue against your existing channels, because a more expensive click that converts better can still be the cheaper source of customers.
What is included in our ChatGPT Ads management.
Setup, daily running and reporting are all part of the service, with extra care for regulated financial and professional services.
Account setup and verification. Ads Manager access and account setup where your market allows self-serve, or coordinated with OpenAI's team where it does not.
Conversation-intent research. A map of the questions your ideal customers ask ChatGPT before they buy, including comparisons, price checks and competitor evaluations.
Context hints and campaign structure. Campaigns, ad groups and ads organised around conversation themes, with context hints written to match the moments that matter.
Native ad creative. Advertiser name, favicon, headline, description, landing page and image, each written to feel native to the conversation.
Landing page alignment. Audits and dedicated pages that continue the conversation the visitor was having, matching tone, message and offer to the ad.
Bid model and budget planning. CPC or CPM chosen for your goal, with a conservative start and scaling rules agreed in advance.
UTM and attribution set-up. A tagging schema wired into GA4, your CRM or your BI tool so leads and revenue trace back to ChatGPT campaigns.
Ad and message testing. Controlled tests of copy, context and offers so winners are kept and learning compounds.
Monthly optimisation cycles. Bid changes, message tests, landing page improvements and budget moves, each measured against a clear before-and-after benchmark.
Reporting and strategy reviews. Reporting on leads, revenue and return, plus a regular review of what to do next, alongside your wider PPC programme.
Who ChatGPT Ads suits.
The channel favours purchases that people research before they decide.
Considered purchases
Products and services where buyers compare options, read reviews and ask questions first, such as furniture, equipment and home improvements.
B2B and technology
Software, industrial suppliers and professional services, where a long research phase happens before anyone fills in a form.
Professional and local services
Legal, financial, health and trade services where people ask for recommendations and explanations.
Ecommerce with comparison-heavy categories
Stores where shoppers ask which product suits them, and where a well-matched ad can meet the question.
Brands investing in AI visibility
Businesses already working on organic presence in AI answers, who want a paid layer to test messaging. See our SEO for ChatGPT service.
Teams that want to learn early
Advertisers who would rather build data and creative knowledge now than start from zero once the channel is crowded.
Get your free ChatGPT Ads audit.
Send us your website and within 48 hours we will send a ChatGPT Ads opportunity audit: the buyer conversations worth targeting, how your landing pages compare, and a first test we would run.
How we launch and optimise your ChatGPT Ads.
Six stages, from research to reporting, with scale earned by results rather than assumed.
Goals and economics
We learn your margins, lead value and targets so success is defined in revenue and cost per lead, not clicks.
Audience and intent research
We identify the conversations and decision moments most relevant to your business, using audience research, competitor analysis and customer pain points.
Strategy and creative
We agree the plan with you, then write ad components, landing pages and offers built for a conversational environment.
Tracking and launch
UTMs, analytics and CRM tracking are checked before any budget is spent. Campaigns then go through OpenAI's review and launch.
Learn and scale
Bidding starts conservatively so we can gather data on real intent, then budgets grow as performance earns it.
Optimise and report
Monthly cycles of bid, message and landing page tests, reported on leads, revenue and return, with a plan for the next month.
Areas we serve in London.
We work with businesses across the capital remotely, through video calls and shared reporting. In central and inner areas that includes Westminster, Camden, Islington, Kensington and Chelsea, Southwark and Lambeth, along with business districts such as the Square Mile, King's Cross, Paddington and London Bridge.
In the east we work with firms in Hackney, Tower Hamlets and Newham, from Shoreditch start-ups to Canary Wharf suppliers and businesses around Stratford. To the south and west that means Wandsworth, Greenwich, Croydon, Hammersmith and Fulham, Ealing, Hounslow, Richmond upon Thames and Kingston upon Thames, and to the north Brent, Barnet and Harrow. People describe where they are by borough, postcode or tube stop, so we write campaigns for the places you actually serve.
Selected results.
Featured campaigns from our wider client portfolio. We have not yet published a ChatGPT Ads case study, and these are not results for businesses in this city. They show how we run paid and organic growth.
Paid placement and organic presence in ChatGPT answers.
Paid placements sit beside ChatGPT answers. The answers themselves are shaped by what the model can find and trust about your brand, and no amount of ad spend changes that. Businesses that only buy ads rent their visibility, and it stops when the budget does.
The stronger approach pairs the two. Ads let you test which questions and messages produce leads. Organic work, covered in our SEO for ChatGPT and AI SEO services, builds the presence that earns mentions without a click cost. What you learn from one feeds the other.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How AI engines decide which businesses to name.
A growing share of your buyers now ask ChatGPT, Gemini, Perplexity or Claude and never see a results page, how those engines decide which businesses to name, how to become one of them, and how to know if it is working.
Send me the GEO Playbook →
Free. 12 pages, 15 min read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Are there ads in ChatGPT?
Yes. OpenAI began showing ads in ChatGPT in 2026 and has been extending them country by country. Ads appear as labelled placements separate from the answer, for adults on the Free and Go plans. Whether you can buy them today, and how, depends on your market, so we confirm your options at the start.
Will ChatGPT Ads change the answers the assistant gives?
No. OpenAI has committed to answer independence as part of its advertising principles: advertising will not change the answers ChatGPT gives. Ads are labelled and shown separately from the response.
How are ChatGPT ads different from Google Ads?
Google search ads respond to a single query and are built around keywords. ChatGPT ads can be matched to the context of a whole conversation, and advertisers describe the conversations an ad is relevant to instead of bidding on keyword lists. The format, the reporting and the way intent builds all differ, which is why a copied search campaign rarely works here.
Who sees ChatGPT ads?
Adults on ChatGPT's Free and Go plans. Ads are not shown on Plus, Pro, Business, Enterprise or Edu plans, or to users who are identified or predicted to be under 18. That shapes reach, and we plan campaigns with it in mind.
Is my customers' conversation data shared with advertisers?
No. OpenAI states that conversations remain private and are not shared with advertisers. Advertisers receive aggregated campaign data such as impressions, clicks and conversions, enough to measure performance without identifying individual users. Users also keep control over their privacy and ad personalisation settings.
How do you measure ChatGPT Ads results?
We combine UTM parameters, the reporting in OpenAI's Ads Manager Beta, and your analytics and CRM. Ads Manager currently reports impressions, clicks, click-through rate, average CPC, average CPM and conversions. We tie those to leads and revenue so the channel is judged on business results, not clicks.
How long does it take to see results?
Campaigns can start delivering once they pass OpenAI's review, but useful conclusions take longer. The first weeks are for gathering data on which conversations and messages work, with bids kept conservative. Efficiency improves as tests conclude and budgets move toward what returns most.
Is ChatGPT advertising right for my business?
It suits purchases that people research before deciding, such as considered products, B2B services and professional services. It is less suited to impulse purchases or businesses with a very small addressable market. In the strategy session we tell you plainly if we think your budget would work harder elsewhere, for example in Google Ads.
Do I still need SEO if I run ChatGPT Ads?
Yes. Ads buy a placement beside an answer. They do not change what ChatGPT says about your brand in the answer itself. Organic work builds that presence and carries on without a click cost. We recommend testing paid while building organic, and our SEO for ChatGPT service covers the second half.
Do you work with London businesses?
Yes, remotely. We plan and review campaigns with UK clients over video calls, and share live reporting so you can see spend, leads and revenue between meetings. We do not hold in-person meetings as standard, and the work does not depend on them.
Is it worth testing ChatGPT Ads if our search costs are already high?
Rising search costs are one of the best reasons to test. A newer auction with fewer advertisers can reach the same buyers for less, especially for firms that can describe exactly who they help. We run a capped test and compare it with your search campaigns on cost per qualified lead, so the decision rests on your own numbers.
Can ChatGPT Ads reach tourists before they arrive?
That is one of the strongest uses of the channel. With 20.9 million international visits in 2024, a lot of trip planning happens in conversations weeks before travel. Where ads are available in the visitor's market, we match hotels, restaurants and attractions to those planning conversations and track bookings back to the campaign.
Get your free ChatGPT Ads audit.
Send us your website and within 48 hours we will send a ChatGPT Ads opportunity audit: the buyer conversations worth targeting, how your landing pages compare, and a first test we would run.