Manchester's Trusted SEO Agency
Manchester SEO gives Northern businesses the edge they need to compete not just regionally but nationally, where first-page rankings translate directly into inbound enquiries. We build smart organic search strategies that position Manchester brands as the obvious choice for their ideal customers.
Real Mojo Dojo clients, on the record.
Trusted by 1,500+ brands across 81 industries
SEO across ten boroughs, not one city.
The city region is the UK's largest economy outside the capital, and one of its fastest growing. From 2015 to 2023 it grew 3.1% a year against 1.5% for the UK, and provisional figures put its gross value added above £100 billion for the first time in 2023. The business base is growing just as quickly: a record 251,769 registered companies at the end of 2024, with 40,892 formed that year alone.
For SEO that means a crowded, constantly refreshed field. National brands bid on city-wide terms alongside local firms, and the region has the largest creative and advertising cluster outside the capital, so buyers here are used to comparing capable agencies and benchmarking them on data.
It also means thinking in boroughs. Greater Manchester is ten boroughs rather than one city, and people search by borough or town: Stockport, Bolton, Salford, Altrincham. Output is concentrated in the south, with Manchester, Salford, Trafford and Stockport producing 68% of GVA, while the northern towns have different buyers and different competitors. A campaign that treats the whole region as one market ends up ranking well nowhere. We build local SEO, content and authority around the boroughs and sectors you actually sell to.
Our nationwide offer is described on the SEO UK page. Our team also works in London. Related Manchester services include AI SEO and Ecommerce SEO. Everything else we do here is listed under Manchester services.
SEO in Manchester: a growing, crowded market.
Business, economic and visitor figures from GMCA and other published sources. Each one names its source.
Industries we help in Manchester.
Where the city region's economy is strongest, and the SEO work each sector needs.
Financial, business and professional services
Around 309,000 people worked in these firms in 2020, alongside about 1,865 legal firms. We build expertise-led service pages, partner profiles and compliant content that rank for high-value queries around Spinningfields, King Street and beyond.
Digital, cyber and AI
GMCA describes a £5 billion tech ecosystem. Software, cyber and fintech firms get product, comparison and documentation pages that capture technical buyers, with reporting sharp enough for a data-literate audience.
Creative, media and advertising
The largest creative cluster outside the capital, centred on MediaCityUK. Studios and agencies need portfolio and case pages that are crawlable, fast and specific about what they do, because buyers compare several strong options.
Health innovation and life sciences
The Oxford Road Corridor and The Christie anchor a large health cluster. Clinics, medtech and research firms get regulated, expert-reviewed content with clear authorship and schema.
Advanced manufacturing and materials
More than 500 advanced materials businesses sit within a wider manufacturing sector of 110,000 employees. We build capability pages around materials, processes and standards so procurement teams find you in niche, high-value searches.
Hospitality and visitors
The city was the UK's third most visited destination for international visitors in 2024. Hotels, bars and venues get event, neighbourhood and booking pages ready for the Christmas Markets, festival season and September student arrivals.
Get your free Manchester SEO audit.
Send us your website and we'll deliver a comprehensive SEO audit within 48 hours, including the boroughs and searches where competitors are ahead. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Top SEO services in Manchester.
What we adjust for businesses in the North West
The fundamentals do not change, but the priorities do. Buyers here can compare us with a strong agency market on their doorstep, so we lead with transparent reporting, clear pricing and work you can inspect. For most businesses the first months go into the boroughs and sectors where demand is strongest and current results are weakest.
Borough-level keyword research
We map search demand by borough and town, compare it with where your customers actually come from, and decide which areas deserve their own pages. The affluent south, the city centre and the northern towns often need different messages as well as different keywords.
Diverse, young audiences
The city's median age is 31 and 31% of residents were born outside the UK. Urdu and Arabic are the most common languages after English, and both grew between the last two censuses. For businesses serving those communities, properly written in-language pages can reach demand competitors ignore.
Planning around the calendar
The Christmas Markets from early November, September student arrivals and the January Self Assessment deadline all move search demand for different sectors. Seasonal pages are drafted and linked two to three months ahead.
Reporting for a data-literate market
With a large tech, advertising and market research sector, many buyers here know exactly what good reporting looks like. Every retainer includes a live dashboard that ties rankings and traffic to leads, calls and revenue, with the raw data available if your analysts want to check our working.
Here is what every retainer includes.
Our SEO services focus on keywords research, competitive analysis, site architecture, conversion optimisation via UX/UI improvements & overall revenue improvements.
Over the last 15 years, Mojo Dojo has worked in over 81 different verticals, in 18 languages, and in 45 different countries, helping some of the world's most sophisticated companies run laser targeted SEO campaigns designed for greatest revenue impact.
We don't believe in winning awards. The best craftsman in their art never seek external validation of their art.
Keyword Research
We pick the most relevant keywords for your business based on a number of considerations including: competitive analysis, search intent, keyword type, keyword themes and highly profitable keyword opportunities. On average we will spend over 8 hours just looking at your and your competitors' keywords to understand your consumer behaviour. We understand how and what they search.
Technical SEO
Our team has driven SEO campaigns for fortune 500 companies. Our tech SEO is centred around: Google Analytics audit, SEO audit, schema & structured data setup, site architecture, 301 redirects and 404 pages management & other server related optimisation. The most important part is to uncover and look at what Google is reading and understanding.
On-page SEO
Our on-page SEO optimisations refines your pages and improves the relevance of the page topic. We do this by improving: Title tags, meta descriptions, headings, document outline, copy, URLs, user experience, media and other on-page elements.
We also focus heavily on keyword cannibalisation, featured snippet optimisation, content audit including content pruning. We will also give you recommendations on a full cycle content calendar including how to get E-E-A-T optimisation.
Off-page SEO
Off-page SEO (search engine optimisation) involves initiatives to enhance a website's organic search engine visibility and credibility, without modifying the website's content or structure. This includes cultivating high-quality backlinks through targeted link building program.
We focus on:
- Link building
- Backlink audit
- App store optimisations
- Google My Business optimisation
- Local citations improvements
- Local citation building
- Organic link campaigns
SEO Consulting
Mojo Dojo has been involved in a number of consulting projects with larger organisations that have developed in-house teams for their online marketing.
We provide consulting on a number of SEO related core-areas:
- On-Page SEO consulting
- Speed improvements
- Page speed & lighthouse consulting
- SEO strategic review
- SEO program development
- Link building consulting and implementation
- SEO training
Our consulting services are useful for businesses that:
- Have clear goals and objectives for organic traffic growth
- Are scaling their business
- Have limited in-house expertise
- Want to augment their expertise
- Are revamping, replatforming or migrating their website
- Are implementing a new content strategy
We have written extensive SEO audit reports for organisations that have over 5 million pages and have over 10 million visitors per month.
Whether you are just looking for specific SEO advice, looking for SEO specialists or are seeking an extensive topical map for your SEO, we can help.
Specialised SEO services.
One retainer covers the fundamentals. These are the specialist engagements for when your site, platform or market needs more depth.
AI SEO
Get cited in Google AI Overviews, ChatGPT, Perplexity and Gemini. Entity clarity, structured data and quotable answers built into the pages you already have.
Technical SEO audit
Crawl, indexation, rendering, Core Web Vitals and site architecture, delivered as a prioritised roadmap with implementation notes for your developers.
Ecommerce SEO
Category architecture, faceted navigation, product page templates and feed alignment for stores on Shopify, Magento, WooCommerce and BigCommerce.
Local SEO
Google Business Profile, citations, review velocity and location pages for businesses that win or lose in the map pack.
Enterprise SEO
Governance, templates and prioritisation for sites with thousands of URLs and more than one team touching them.
Link building
Editorial outreach and digital PR that earns links from publications your buyers read. No marketplaces, no private networks.
Small business SEO
A focused program for owner-led businesses: the handful of pages and keywords that bring in the phone calls, done properly.
SEO consulting
Strategy, training and audits for in-house teams that need a second set of eyes or a program to follow.
Get your free Manchester SEO audit.
Send us your website and we'll deliver a comprehensive SEO audit within 48 hours, including the boroughs and searches where competitors are ahead. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Areas we serve in Manchester.
We work with businesses across all ten boroughs remotely, through video calls and shared reporting. In and around the centre that includes the city centre itself, Ancoats, Salford and Eccles, with Didsbury, Chorlton and Wythenshawe to the south.
In Trafford we work with firms in Stretford, Sale and Altrincham, and in Stockport around Cheadle and the town centre. To the north and east we cover Bolton, Bury and Prestwich, Oldham, Rochdale, Wigan and Tameside, including Ashton-under-Lyne. People search by borough and town here, so we build pages for the places you actually serve.
Everything your site needs to rank across the North West.
No separate developer bill for structured data or template changes. Our SEO audit uncovers everything, and we implement the roadmap, whether you sell city-wide or in one borough.
The plumbing Google can't ignore.
Page speed improvements · Mobile responsiveness · Website caching setup · XML sitemaps · Robots.TXT · Google Tag Manager setup · Google Analytics setup
The signals on every URL.
On-Page SEO · Page metadata · Meta tags validation · Headings hierarchy · Document outlines · Alt text improvements · Template improvements
The strategy layer above the code.
Keyword research · Keyword mapping · Competitor analysis · Content improvements · Content Calendar · E-E-A-T optimisation
Off-site signals that compound.
Organic link campaigns · Link building campaign · Local citations · NAP verification & fixes
How we win the SERP features that drive the click, and the AI citations that drive the next one.
Structured data · SERP feature schema · Rank tracking & reporting · In-depth reporting
Get your free Manchester SEO audit.
Send us your website and we'll deliver a comprehensive SEO audit within 48 hours, including the boroughs and searches where competitors are ahead. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Where SEO programmes go wrong, and the city region's own traps.
Three failure patterns we see everywhere, plus two that come from the way this market is structured.
Rankings without revenue
The monthly report shows keywords moving and traffic ticking up, but nobody in sales can point to a deal that came from it.
Measure what the business measures
Every campaign is wired to leads, transactions or pipeline from month one, with a live dashboard you can open any day, not just report day.
You know which pages and keywords produce customers, so budget follows evidence instead of hunches. It is why 94% of clients stay.
Link quotas
Ten links a month from wherever they can be bought. Google discounts them, and the risk sits on your domain, not the agency's.
Earned links only
Editorial outreach and digital PR to publications your buyers already read. Fewer links, each one defensible.
Links earned on merit keep working through every core update and lift every page they point to.
The audit nobody ships
A 60-page PDF lands in an inbox and dies there because nobody owns the fixes.
Implementation included
Our strategists work with your developers, or ours, to ship the roadmap, then re-crawl to prove each fix landed.
Each roadmap item is shipped, re-crawled and confirmed, so the audit turns into rankings instead of a to-do list.
One city page for ten boroughs
The site targets the city name only, while customers in Bolton, Wigan or Altrincham search using their own town and see competitors who mention it.
Borough and town pages that earn their place
We build distinct borough and town pages with local detail, reviews and consistent listings, prioritised by where your revenue comes from.
Rankings across the city region, not just in the centre.
A lead that new competitors erase
Thousands of new companies form every year, and thin pages that ranked last year are quickly matched by newer sites doing the same thing.
Build what is hard to copy
We invest in assets competitors cannot copy quickly: original data, detailed case content, earned links and a technically superior site.
A position that gets harder to take the longer you hold it.
How do we scale your SEO ROI?
Four steps, run remotely with businesses across the city region over video calls and a shared live dashboard.
Contact
It starts with a conversation. We want to understand your business, your market, and what you're trying to achieve with organic search. No sales pitch, just a genuine discussion about where SEO fits into your growth.
Technical SEO Audit
We run a comprehensive technical audit covering crawlability, indexation, site architecture, page speed, structured data, and competitive gaps. This isn't a template report. It's a custom roadmap based on what Google is actually reading on your site.
Meet & Plan
Over a video call we take you through every finding, the opportunities and the order of work, borough by borough where that matters. It is also your chance to judge whether we are a good fit.
SEO Execution
We implement the roadmap. Keyword mapping, technical fixes, content improvements, link campaigns. You work directly with our strategists, no account managers in between. Monthly reporting with a live dashboard so you see exactly what's moving.
SEO results, by the numbers.
Figures from published Mojo Dojo case studies. Each one is linked below.
Selected results.
Featured SEO campaigns from our wider client portfolio, shown with their published figures. They illustrate the method, not results for businesses in this area.
We Don't Pay for Trophies.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How search engines rank pages, and what to do about it.
Learn how search engines rank pages, and what to do about it, rebuilt for a results page that now includes an AI answer.
Send me the SEO Playbook →
Free. 20 pages, 25-minute read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Manchester SEO questions.
What owners across the city region ask us before starting. Contact us →
Do you work with Manchester businesses?
Yes, remotely. We work with businesses across all ten boroughs through video calls, a shared live dashboard and monthly reports, and you deal directly with the strategist doing the work, with no account manager in between.
What's your pricing structure?
Retainers are quoted in pounds after the free audit and scale with scope, competition and site complexity. Enterprise engagements are custom-quoted. Every client gets a dedicated strategist, monthly reporting and direct Slack access to our team, and we will tell you plainly if a smaller budget is better spent on a narrower set of boroughs or services.
Should I target Greater Manchester as a whole or individual boroughs?
Usually both, in layers. A strong main service page targets the city-wide term, while borough and town pages capture people who search for Stockport, Bolton or Altrincham. Output is concentrated in the southern boroughs, so we often start there and add the northern towns as the site earns authority.
How competitive is SEO here?
Busy and getting busier. The number of firms grew 22% between 2015 and 2023 against 12% nationally, and a record 40,892 companies formed in 2024. Broad terms attract national brands, but many borough and niche searches still have weak results that a focused page can win within months.
Is SEO worth it for B2B manufacturers?
Often more than for consumer brands. Buyers search for specific materials, processes and certifications, and each enquiry can be worth a large contract. We build capability pages for those searches and report on qualified enquiries rather than traffic volume.
When should hospitality and retail businesses plan seasonal content?
Months ahead. The Christmas Markets open in early November, students arrive in September and festival season runs through the summer. Pages need time to be indexed and linked, so we publish two to three months before each peak and refresh the same URLs each year.
Can SEO help creative and marketing agencies compete with each other?
Yes, and it is one of the few channels where a smaller studio can beat a bigger one. Buyers search for specific capabilities, sectors and formats. Detailed case pages, service pages for each specialism and a fast, crawlable portfolio usually outperform a beautiful site that search engines struggle to read.
Do in-language pages make sense for businesses here?
For some, yes. Urdu and Arabic are the most common languages after English in the city, and both grew between the 2011 and 2021 censuses. If you serve those communities, properly written pages with matching business listings can reach customers that English-only competitors miss.
What is SEO and why does it matter for my business?
SEO is the work of making your site the result search engines and AI assistants choose when someone searches for what you sell: a crawlable site, content matched to buyer intent, and authority earned from other sites. It matters because search is where demand already exists. Someone typing your category into Google, or asking ChatGPT for a recommendation, has a problem right now, and organic visibility puts you in front of them without paying for every click. Unlike ads, the position compounds: the work you do this quarter keeps producing next year.
How long does SEO take to show results?
Most clients see measurable improvements within 3-6 months. Quick wins (technical fixes, content gaps) often appear in month 2-3. Sustainable ranking improvements for competitive keywords typically take 4-8 months. The key differentiator is that results compound. Month 12 is always significantly better than month 6. See our case studies for examples or read the SEO Playbook for the full framework.
What's included in the free SEO audit?
A comprehensive technical audit covering crawlability, indexation issues, page speed, mobile usability, and schema markup. Plus a competitive landscape analysis showing your ranking gaps and opportunities. Delivered within 48 hours, no commitment required. Book your free audit.
Do you guarantee rankings?
No, and any agency that does is lying. What we guarantee is a systematic, proven approach backed by 15+ years of experience. Our retention rate is 94% because the results speak for themselves. See our client results for proof.
How is Mojo Dojo different from other SEO agencies?
Three things: systems thinking, transparency, and AEO readiness. We don't just optimise for Google, we optimise for AI citation engines like ChatGPT, Perplexity, and Gemini. Our clients are future-proofed against the shift from traditional search to AI-generated answers.
How do I choose the right SEO agency?
Ask four things. Who will actually do the work, and can you speak to them directly? What will they measure, and does it end in revenue or in rankings? How do they earn links, and will they show you examples? What did they change on the last site they worked on? Then read their case studies and check whether the client is still ranking today. An agency that answers those plainly, and without a guarantee, is usually the safer choice.
Do I need to change my website's content for SEO?
Almost always, yes, but rarely by rewriting everything. Most sites need clearer page structure, titles and headings that say what the page is about, new pages for intents you are not covering, and pruning or consolidation of thin pages that compete with each other. We propose every change with the reason attached, you approve it, and we implement it. Your brand voice stays yours.
I have a brand new website. Can you help?
Yes, and starting early is cheaper. A new site lets us set the information architecture, URL structure, templates and schema correctly before there is anything to unpick, and build the content plan around real demand from day one. Expect the first months to be about indexation and foundations; ranking for competitive terms follows once the site has earned some authority.
Can I do SEO myself instead of hiring an agency?
You can, and for a small site with time to spare it is a reasonable place to start. Our SEO Playbook lays out the full framework. The case for an agency is speed, judgement and hours: knowing which of the hundred possible fixes matter for your site, having the tooling to prove it, and having people whose whole job is to ship them. Many clients come to us after a year of doing it themselves, with a much clearer idea of what they want.
How does link building contribute to SEO?
Links from relevant, trusted sites are still one of the strongest signals that a page deserves to rank, and the hardest signal to fake. Earned links lift the pages they point to and pass authority through your internal links to the rest of the site. Bought links from marketplaces or private networks do the opposite: discounted at best, penalised at worst. Our link building is editorial outreach and digital PR only.
How do you measure SEO success?
Against the outcomes you care about: qualified leads, transactions, revenue and pipeline attributed to organic search, alongside the leading indicators that predict them, such as indexed pages, non-branded clicks, ranking coverage and AI citations. You get a live dashboard and a monthly review that ties each movement back to the work that caused it.
What are the most common SEO mistakes?
Blocking or orphaning pages you want ranked, letting several pages compete for the same keyword, publishing content nobody searched for, ignoring page speed on mobile, buying links, and changing URLs during a redesign without redirects. The most expensive one is treating SEO as a one-off project rather than a compounding program.
Get your free Manchester SEO audit.
Send us your website and we'll deliver a comprehensive SEO audit within 48 hours, including the boroughs and searches where competitors are ahead. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
More SEO services.
Specialist pages for your business model, your platform, and the deliverables inside a retainer.



