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Google Ads Manual CPC vs Target CPA, 60/40 experiment: $416 vs $152 per lead (p=0.009)

A restructure moved sixteen campaigns off automated bidding in a single afternoon. Spend rose $13,000 and leads fell 43%. Then a controlled experiment settled the question in a way the restructure never could.

19 Sept 20266 min read

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Ideas worth reading.

Google Ads Manual CPC vs Target CPA, 60/40 experiment: $416 vs $152 per lead (p=0.009)

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