Insights
Ideas worth reading.
Expert guides, strategy breakdowns, and marketing insights — written by practitioners, not content mills.
Google AdsGoogle Ads A/B tests: a +25% CVR lift needs 66 days at 420 clicks/day (power calc)13 Oct 2026 · 4 min readPPCGoogle Ads tests AI-suggested campaign goals and assets13 Oct 2026 · 3 min readPPCGoogle says poor images no longer block Merchant Center products12 Oct 2026 · 3 min readSEOSearch Console data delayed for 64+ hours12 Oct 2026 · 2 min readMeta AdsMeta Ads spent the most on 35-44 men, the highest CPC in the set. Cost per lead was still $3312 Oct 2026 · 10 min readMeta AdsMeta Ads counted 17,402 welcome message views as onsite conversions across 7 accounts12 Oct 2026 · 10 min readMeta Ads$783,518 of Meta Ads: What 23 Accounts Actually Bought12 Oct 2026 · 3 min readMeta AdsMeta Ads records being blocked as an onsite conversion. 1,125 blocks across 17 accounts12 Oct 2026 · 10 min readGoogle AdsGoogle Ads Target CPA held spend flat 1pm–7pm while CPL ranged $286–$1,003 by hour10 Oct 2026 · 4 min readGoogle AdsGoogle Ads Target CPA needs ~30 conv/month per campaign. SKAGs give it 2–87 Oct 2026 · 5 min readGoogle AdsGoogle Ads Performance Max: $114 CPL vs Search $126 over $32M lifetime, on 8% of budget5 Oct 2026 · 4 min readWhy Open Web Content is Now Just Free Training Data5 Oct 2026 · 5 min read
Weekly newsletter
The Moat Playbook.
Join 5,000+ founders and marketers getting our weekly breakdown of what's actually working in SEO, paid media, and content strategy.