Ideas worth reading.

Now you can boost older content to generate fresh leads on LinkedIn without needing to set up an entire ad campaign.

Facebook’s new engagement tracking metric will now count as the number of times content appears in someone’s feed, including...

Generative AI is reshaping advertising, with TikTok and YouTube now launching AI-generated ads, bringing new innovative...

Whether it’s boosting engagement, driving website traffic, or building brand awareness, video consistently outperforms other...

The introduction of less personalised ads for free-tier users means marketers may need to adjust strategies to target...

Rather than ranking pages based on keyword stuffing or search engine optimisation (SEO) tactics, SearchGPT prioritises content...

Now, here’s why this is happening: Google has been failing to share ad revenue with publishers whose content they’ve been citing...

The ban will have a significant impact on influencer marketing in which all forms of paid, organic, and influencer marketing will...

Ranking high on Google is essential for any business. Learn whether investing in SEO is worth the cost and how it compares to...

Marketers will need to find a new way to market to Gen Z. With a unique set of values, ideals, and interests, how can we be...

In September 2024, Meta announced Instagram Teens. This update will limit teen use of the app and the content they are exposed to.

We are starting to see a shift in the way people are using search engines. As this develops, businesses will need to start...