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Meta AdsMeta Ads video: 10.5M plays, 4.8% reached the end, 5.9% counted as a ThruPlay4 Oct 2026 · 10 min readGoogle AdsGoogle Ads phrase match: close variants took 71% of spend at a 45% CPL premium4 Oct 2026 · 6 min readGoogle AdsGoogle Ads broad match: 12 keywords alongside phrase match, zero spend in 10 days4 Oct 2026 · 4 min readGoogle Ads5 of 7 Google Ads experiments stuck in INITIATED; errors only visible in the API25 Sept 2026 · 7 min readGoogle AdsGoogle Ads lead form conversions are attributed to click date, not submission date7 Sept 2026 · 6 min readGoogle AdsThe GA4 conversion in Google Ads fired on a /thank-you/ page that returned 200 to curl7 Sept 2026 · 8 min readGoogle AdsGoogle Ads close variants put 67% of a competitor campaign's conversions on brand terms7 Sept 2026 · 8 min readGoogle AdsGoogle Ads counted three conversion actions on one lead. Target CPA optimised to the sum7 Sept 2026 · 7 min readGoogle AdsGoogle Ads Manual CPC vs Target CPA, 60/40 experiment: $416 vs $152 per lead (p=0.009)7 Sept 2026 · 8 min readGoogle Ads$32M in Google Ads Spend: Lessons Learned7 Sept 2026 · 2 min readGoogle AdsGoogle Ads Ad Strength 'Excellent' converted at 1.3% vs 3.8% for 'Good' across $75k7 Sept 2026 · 8 min readGoogle AdsA/B testing landing pages in Google Ads: setup, traps and a checklist5 Sept 2026 · 11 min read
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