Insights
Ideas worth reading.
Expert guides, strategy breakdowns, and marketing insights — written by practitioners, not content mills.
SEOSemrush says Google is serving poisoned results to rank trackers28 Oct 2026 · 7 min readSEOGoogle advises 503 status for PHP sites taken offline to patch27 Oct 2026 · 7 min readSEOGoogle tells platforms to noindex shared and generated pages27 Oct 2026 · 7 min readPPCGoogle Ads turns on Performance Max sourced videos by default25 Oct 2026 · 6 min readMeta AdsMeta Ads reported 260,849 "leads" for an account that had 2,003. The column name says leads25 Oct 2026 · 10 min readPPCSmart Bidding Exploration reaches Shopping and Performance Max25 Oct 2026 · 7 min readAnalyticsAI assistants sent under 3% of organic traffic over 12 months24 Oct 2026 · 7 min readAI SearchAI Overviews on 88% of tracked commercial keywords, Semrush finds22 Oct 2026 · 6 min readGoogle AdsGoogle Ads Target CPA ignores device bid adjustments. Mobile took 69% of spend22 Oct 2026 · 4 min readAI SearchMissing desktop AI Overview label returns after two days21 Oct 2026 · 7 min readPPCGoogle expands financial services verification to US and Canada20 Oct 2026 · 9 min readAI SearchGoogle tests source preferences button in AI Mode citations20 Oct 2026 · 7 min read
Weekly newsletter
The Moat Playbook.
Join 5,000+ founders and marketers getting our weekly breakdown of what's actually working in SEO, paid media, and content strategy.