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119 articles

Google Ads Ad Strength 'Excellent' converted at 1.3% vs 3.8% for 'Good' across $75k
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Google Ads Ad Strength 'Excellent' converted at 1.3% vs 3.8% for 'Good' across $75k

In one account, ads rated Excellent converted at a third the rate of ads rated Good, and Poor ads had the best click-through rate. Ad Strength is a diversity score, not a performance score.

7 min read

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