Fashion / E-commerceAvenel Hats
Australian-owned family headwear company established in 1966 in Melbourne, designing and wholesaling hats and accessories with hundreds of stockists nationwide. Based in Hallam, VIC.
276%
increase in revenue — year-over-year growth
The Challenge
The ecommerce store needed to increase both traffic and online sales in a niche fashion category. Organic visibility was limited and the site was not converting visitors effectively.
Our Solution
Executed an SEO strategy focused on product page optimisation, category structure improvement, and content marketing to capture long-tail search queries. CRO improvements boosted transaction rates.
Key Results
276%
increase in revenue
increase in organic traffic184%
increase in new users204%
increase in transactions114%
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