Being a small business is hard. It is also one of the most exciting thing for an entrepreneur or a small business owner.

In Australia, over a quarter of small business operate in the construction sector followed by professional services including law, scientific services and technology sector.

60% of business in Australia fail within the first three years of operation with over 20% failing within the first year of operation. Most small business fail to capitalize despite having a very strong product or service.

Bad sales rather than product is the number one reason why most business fail. Marketing your product or service is critical to grow your small business and our SEO services help you navigate the challenging world of online marketing.

Our SMB (small medium business) SEO services is also price driven and provides a comprehensive SEO plan for growth. We cover the following as a part of our SMB SEO plan:

• In-depth keywords research
• On-Page SEO
• Off-Page SEO
• Content strategy
• Link building

Our SMB SEO services process is as follows: 

• Discovery call: we get on a call with you to discuss your business, understand its organic footprint, search results, keywords to target and products and services to be marketed
• Initial audit: Every SMB SEO campaign starts with a comprehensive SEO audit and an in-depth review of your website. We review your site architecture, your content pages, your keyword rankings and your site history and reputation.
• Keyword research: In this phase we uncover the most profitable keywords for your business whether that be for local SEO, eCommerce SEO or for national SEO.
• Competitor analysis: we conduct an extensive analysis of your competitors content, keywords, backlinks and content gap between you and your competitors. We use this information to drive your SMB SEO plan.
• Content calendar: We establish a content plan from our content gap research and start a content calendar that creates content round the clock to improve your organic rankings.
• On-Page Optimisation: In the on-page optimisation phase we focus on your site speed, meta data, images optimisation, internal links structure, site hierarchy and architecture, canonical, hreflang tag implementation, 404 pages and 301,302 redirects, sitemap files, Robots.txt and so on
• Link building: We will audit your existing link profile and find the most relevant topical authority sites to build links for your site. Our links will have topical relevance and will be highly relevant to the topic of your site.
• Reporting: we will provide extensive reporting to enable to measure and track your success for the keywords being optimised and your organic traffic growth.

For small businesses, targeting low-competition niches can be a game-changer in SEO. By focusing on specific, less competitive areas, small businesses can outrank larger competitors and attract targeted traffic.

For example, instead of competing for broad terms like “fitness classes,” a small gym could target “yoga classes for beginners in Melbourne” or “personal training for seniors in South Melbourne.” These low-competition niches have lower search volumes, but also lower competition, making it easier to rank higher and attract relevant leads.

In small business SEO, identifying low-competition niches involves researching long-tail keywords, analyzing competition and understanding local search intent.

By targeting these niches, we will help you create content and optimise your website for specific search queries, increasing your chances of ranking higher and driving more qualified traffic. Additionally, low-competition niches often have lower costs per click for paid advertising, making them an attractive option for small businesses with limited budgets.

By targeting low-competition niches, small businesses can establish themselves as local authorities. This approach requires careful & considerate keyword research, on-page optimisation, and content creation for a stronger local presence.

Mojo Dojo is a Australian SEO company with 15+ years of experience in digital marketing. We are a Melbourne SEO agency that has a local presence in Adelaide, Brisbane, Sydney, Perth and other regional parts of Australia.

Our services are catered towards driving revenue and organic traffic to your enterprise units.

We have worked with enterprises like

• Market Leading Retail Giants like Lombards
• Public venues like Lunapark & Melbourne Central
• Builders like PDG group & Villawood properties
• International brands like Denon, HEOS, Maximizer
• Local SMB businesses and many more…

Over 15 years, we have been able to come up with an SEO framework for SMBs that can accurately pinpoint actions that will generate significant SEO ROI(return on investment).

We have completed more than 1307 real world experiments of over 932 organizations in SEO and paid ads management.

That is over 18,000 hours in planning, testing, auditing, implementing & analyzing real world experiments in online marketing.

We provide SEO services for SMB starting from as little as $1500 per month.