HiredepotEquipment Hire
Hiredepot
Family-owned trade equipment hire business operating since 1989 in Fairfield, Melbourne. They supply construction equipment, scaffolds, scissor lifts, and power tools from premium brands including Toyota and Stihl.
64
keywords ranked on page 1 — out of 100 tracked keywords
The Challenge
Previous agencies had been targeting Australia-wide keywords despite the business only operating in the Melbourne area. The website also lacked contact forms, relying solely on phone calls for lead capture, resulting in many lost enquiries.
Our Solution
Corrected the SEO targeting to focus on Melbourne and surrounding suburbs. Added contact forms for product enquiries and optimised local SEO to capture nearby customers searching for equipment hire.
Key Results
64
keywords ranked on page 1
increase in sessions39%
increase in users35%
increase in goal completions100%
increase in conversion rate100%
Services Applied
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