The LinkedIn Paid Playbook
The most expensive click in B2B, and the only one that comes with a job title attached. How to make it pay: an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
Written for teams that own Social Media.
B2B founders running their own pipeline
Marketing leads at UK manufacturing + industrial firms
Agencies who want a proven LinkedIn funnel playbook
Get The LinkedIn Paid Playbook free
Email delivery. Includes templates, checklists, and the implementation plan.
Send me the PDF →Free 30-min strategy session
We'll review your site and show you the 1-3 highest-leverage changes from this playbook for your business.
Book strategy session →Related playbooks
The LinkedIn Organic Playbook
The feed rewards people, not companies. How a founder or a sales lead becomes the name the market already knows, in twenty minutes a day, before a dollar goes into ads.
The Hyper-Targeted Growth Playbook
Stop throwing money at the wall. Four parts and sixty-odd boxes: who you are talking to, how to reach only them, what to say, and the pre-flight checks that stop a campaign failing on a 404.
The Whale Hunting Playbook
Most firms market with a net and sort through what it drags up. This is the spear: name the hundred accounts you actually want, surround them with search and paid air cover, then reach the people inside them one human message at a time.