Hayley White
Hayley White
As a self-described wordsmith, I find joy in crafting captivating stories. Hailing from New Zealand with a background in Journalism, I have a passion for travel and a knack for exploring quirky topics. As a copywriter, I’m excited to push my creative boundaries by crafting copy that engages and informs.
Articles
Written by Hayley White(9 articles)
Gen Z: Marketing to the socially aware generation
Marketers will need to find a new way to market to Gen Z. With a unique set of values, ideals, and interests, how can we be marketed to?
Instagram teens: Will Instagram's new update make targeting youth audiences harder?
In September 2024, Meta announced Instagram Teens. This update will limit teen use of the app and the content they are exposed to.
Using visual content to maintain SEO in 2025
We are starting to see a shift in the way people are using search engines. As this develops, businesses will need to start finding ways to develop as well.
Reddit adds keyword targeting to their digital advertising
Reddit has just made a game changing update to their digital advertisements: Keyword targeting.
TikTok: An emerging search engine?
A study has found that people, mostly Gen Z and Millennials, are increasingly using TikTok as a search engine
Google is keeping third party cookies
Google announced a plan to allow more privacy with online browsing, claiming they would phase out third party cookies by the end of 2022.
AI: Copywriter friend or foe?
Some copywriters have been worried about what the birth of generative AI means for their future. Others have managed to use it as a writing assistant tool.
“Brat summer”: How pop stars and pop culture teaches us to market our brands better.
Charlie XCX’s “Brat Summer” has been arguably one of the most successful viral marketing campaigns of 2024.
LinkedIn reels: Changing the way audiences interact with professional content.
LinkedIn released a beta version of “Reels” that allowed users to engage with creators through short-form video content