The GEO Playbook
A growing share of your buyers now ask ChatGPT, Gemini, Perplexity or Claude and never see a results page. How those engines decide which businesses to name, how to become one of them, and how to know if it is working.
9 chapters · 12 pages · ~9 minutes to read
Search without a results page
How a generative engine picks its sources
Be an entity, not a website
Structured data, rewritten for machines that read
Pages that get quoted
Where the engines read about you
Crawlers, rendering and the access decision
Measuring a channel with no rankings
Worksheet: the prompt tracker and 90-day plan
Written for teams that own AI Visibility.
Teams who have already read the SEO and AEO playbooks and want the next layer
Founders whose buyers now shortlist suppliers by asking an AI assistant
Marketing leads who need to report on a channel that has no rankings to screenshot
Technical SEOs deciding what to do about crawler access and rendering
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