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Featured · Google Ads

Google Ads Performance Max: $114 CPL vs Search $126 over $32M lifetime, on 8% of budget

Across nine years and $32M, Performance Max produced leads at $114, cheaper than Search. The objection to it is opacity, and opacity is a separate question from performance.

5 Oct 2026 · 4 min read

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Google Ads Performance Max: $114 CPL vs Search $126 over $32M lifetime, on 8% of budget

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