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Dave Whatmore

Dave Whatmore is a paid ads specialist who helps businesses turn ad spend into measurable growth. Having worked with companies across Melbourne and Sydney, Dave understands the Australian market from both sides of the Murray, from fast-moving startups to established brands competing in crowded categories.

Dave plans, builds and optimises campaigns across Google Ads, Meta, LinkedIn and other paid channels, with a focus on what actually moves the needle: qualified leads, lower acquisition costs and a clear return on investment. His approach combines sharp audience targeting, ongoing testing of creative and copy, and disciplined budget management, all backed by clean tracking and reporting clients can understand.

Articles

Written by Dave Whatmore (17 articles)

AI Search

Google tests source preferences button in AI Mode citations

Google is testing a Source preferences button inside AI Mode citations. It is an unannounced test of a user control, and whether the button is being tested in...

Analytics

ChatGPT referral drop in GA4 traced to missing tracking tag

ChatGPT visits landed in GA4 Direct from 8 to 16 October after inline links dropped their utm_source tag. Treat the dip as a tracking gap and annotate it in reports.

PPC

Google Ads lead forms add lead scoring to custom questions

Google Ads lead form assets now carry a tick box on each custom question answer that marks it as a qualifying lead, up to 12 answers per question, on Search campaigns...

PPC

Google Ads adds channel priority tiers and budget caps

Google Ads can now rank Search partners, Display and other channels as High or Low priority and cap Low priority spend as a share of daily budget. Search campaigns...

AI Search

Google adds Gemini 4 Argon to AI Mode for Pro and Ultra users

Google's newest model is now an option in AI Mode for Google AI Pro and Ultra subscribers. Free users keep the default model, and at least one early screenshot shows...

SEO

Google adds experimental soft navigation Core Web Vitals to CrUX

Chrome has published experimental Core Web Vitals that count soft navigations on single-page apps. Most sites will see little or no change, SPA-heavy sites may score...

SEO

Google explains how Search indexes and ranks PDF files

Google's Martin Splitt and John Mueller explained how Search converts, crawls and ranks PDFs, and why most business documents are better off as web pages.

PPC

Google Ads tests AI-suggested campaign goals and assets

Google Ads is testing a setup step where AI drafts campaign goals and assets from a typed description. Google's Ads Liaison confirmed it is an experiment, with a...