Dave Whatmore
Dave Whatmore is a paid ads specialist who helps businesses turn ad spend into measurable growth. Having worked with companies across Melbourne and Sydney, Dave understands the Australian market from both sides of the Murray, from fast-moving startups to established brands competing in crowded categories.
Dave plans, builds and optimises campaigns across Google Ads, Meta, LinkedIn and other paid channels, with a focus on what actually moves the needle: qualified leads, lower acquisition costs and a clear return on investment. His approach combines sharp audience targeting, ongoing testing of creative and copy, and disciplined budget management, all backed by clean tracking and reporting clients can understand.
Written by Dave Whatmore (17 articles)
Reddit search referrals drop by more than 1 million a week
Reddit's search referrals fell by more than 1 million a week in October and its CEO blames AI Overviews and AI Mode. Google reported its fastest query growth in five...
Google Ads clears up Smart Bidding myths before Black Friday
Google Ads' Tal Akabas says changing targets or budgets on a steady campaign does not reset Smart Bidding, and ordinary holiday spikes need no seasonality adjustment....
Audit finds GA4 recorded 32% of a retailer's Christmas orders
An audit of eight UK ecommerce stores found GA4 logged just 32% of one retailer's Christmas orders after its consent banner switched itself off. Other stores had a...
Semrush says Google is serving poisoned results to rank trackers
Semrush says Google sometimes answers automated requests with results pages that look normal but differ from what a person sees, and that the issue affects SEO data...
Google advises 503 status for PHP sites taken offline to patch
PHP has patched two critical remote code execution flaws. Google's John Mueller says sites that go offline to update should return a 503, which can be served from...
Google tells platforms to noindex shared and generated pages
Google updated its user-generated spam guide on 26 October to cover tools that let users publish shared pages, generated content or web apps. New advice: noindex or...
Smart Bidding Exploration reaches Shopping and Performance Max
Google's Ads help centre now documents Smart Bidding Exploration for Search, Shopping and Performance Max. It lowers Target ROAS by a 5% to 30% tolerance, so work out...
AI Overviews on 88% of tracked commercial keywords, Semrush finds
Semrush's 12-month study of 400 commercial keywords shows AI Overview coverage on review, comparison, pricing and alternatives searches rose from 45.75% to 88%. The...
Google expands financial services verification to US and Canada
Google Ads will require financial advertisers in the US and Canada to prove they are authorised by regulators from early 2027. Australian advertisers reaching North...


