Shabnam Sidhu
Shabnam Sidhu
A self-proclaimed ‘jack-of-all-trades, master of none’, I am a writer adept at navigating various literary landscapes, offering versatility and creativity in crafting narratives that delve into diverse fields. With my background in political science, I seek to challenge traditional paradigms through a postmodernist interpretation of global politics. My areas of interest include identity politics, critiques of grand narratives, the deconstruction of power dynamics, and cultural studies. At present, I seek to navigate the complexities of the global marketplace by creating works that communicate effectively with diverse audiences.
Articles
Written by Shabnam Sidhu(44 articles)
Tired of Your Feed? Instagram’s Giving it a Makeover
Instagram’s new update will allow you to refresh your algorithm, with a feature that lets you reset your recommendations, unfollow accounts, hide words, and…
LinkedIn Rolls Out Smarter Lead Generation Feature
Now you can boost older content to generate fresh leads on LinkedIn without needing to set up an entire ad campaign.
‘Views’ is Now Facebook’s Core Metric
Facebook’s new engagement tracking metric will now count as the number of times content appears in someone’s feed, including repeat views.
TikTok and YouTube Unveil AI-Powered Ad Innovations Back-to-Back
Generative AI is reshaping advertising, with TikTok and YouTube now launching AI-generated ads, bringing new innovative features to their platforms.
The Era of Video– SEO’s Next Big Frontier
Whether it’s boosting engagement, driving website traffic, or building brand awareness, video consistently outperforms other content types.
Meta Platforms are Now Offering a Subscription Service for No Ads in Europe
The introduction of less personalised ads for free-tier users means marketers may need to adjust strategies to target audiences effectively with limited data.
SearchGPT: Open AI's Brand New Search Engine
Rather than ranking pages based on keyword stuffing or search engine optimisation (SEO) tactics, SearchGPT prioritises content that is highly authoritative…
AI Meets Ads, Google’s Latest Marketing Experiment
Now, here’s why this is happening: Google has been failing to share ad revenue with publishers whose content they’ve been citing in AI Overviews.
Australia’s Social Media Ban: What You Need to Know
The ban will have a significant impact on influencer marketing in which all forms of paid, organic, and influencer marketing will basically cease to exist…