Miami Facebook Ads Company
Miami Facebook Ads for a bilingual market where English and Spanish creative perform at very different costs. Real estate, tourism and finance advertisers here need separate creative per language rather than a translated caption, and we build and test them separately.
Real Mojo Dojo clients, on the record.
Two languages, two audiences, and two very different auction prices.
We guarantee to outperform your best ads. If we can't, you pay us nothing.
This is a genuinely bilingual market. About 67% of county residents aged 5 and over speak Spanish at home, 1,799,905 people, and roughly half of them report speaking English less than very well. Overall, 75.3% speak a language other than English at home and 54.5% of residents were born abroad. Haitian Creole and Portuguese follow Spanish as the next largest languages.
Most advertisers still treat Spanish as a translated caption on an English ad. That is a mistake. English and Spanish audiences respond to different hooks, different offers and different proof, and they cost different amounts to reach. We build and test the two as separate campaigns, with creative written for each, and let the numbers decide where the budget goes.
A crowded, high-value market
The county has 748,628 no-payroll businesses alongside 98,394 employer establishments, and high-value categories such as real estate, legal, finance, medical and hospitality attract heavy spend because a single client is worth a lot. Many firms also target the whole tri-county metro, so an ad aimed at Brickell is often bidding against businesses in Broward and Palm Beach too.
This page covers Miami; for the national picture see Facebook Ads USA. We also provide Facebook Ads in New York, Los Angeles, Chicago, Houston and Austin.
Related Miami services include Google Ads, LinkedIn Ads and PPC Management. For the full list, see our Miami services.
Facebook ads in Miami: a bilingual market in numbers.
Official and published figures on the audience your Meta campaigns reach, each with its source.
Industries we help in Miami.
What Facebook and Instagram advertising does for the sectors that drive the South Florida economy.
Real estate and development
Construction had the largest percentage job gain in the county in 2024. We run lead campaigns for brokers and developers in English, Spanish and Portuguese, including to overseas buyers, with qualifying questions that filter out browsers.
Hotels, restaurants and experiences
Visitors spent $22.7 billion in 2025. We target travelers in their home markets before the trip and locals by neighborhood, with campaigns timed to the Boat Show, the Grand Prix and Art Week.
Clinics and health providers
Education and health services added the most jobs of any supersector in 2024. Clinics, dentists and med spas get bilingual appointment campaigns with compliant claims.
Trade and logistics firms
Trade, transportation and utilities is the largest supersector, with 319,200 jobs. For forwarders and distributors, Meta supports recruitment and brand awareness with Latin American buyers, alongside search and LinkedIn.
Finance, law and professional services
More than 275,000 people work in these sectors. We build compliant Spanish and English lead campaigns for firms whose clients choose on trust.
Retail, luxury and ecommerce
Dynamic product and Advantage+ shopping campaigns for stores selling to residents and visitors, with separate Spanish and Portuguese creative where the customer base supports it.
Are your Spanish ads just translated English ones?
In a strategy session we compare your English and Spanish results side by side, show where each is losing money, and put our fee behind beating your best ad.
The most common excuses people give when Facebook does not work for them.
Six complaints we hear from almost every business. In a bilingual, tourist-heavy market, two of them take center stage.
Too many channels to choose from
We have run Google Ads, Facebook Ads, SEO and even LinkedIn Ads. There are so many channels to advertise on that it is overwhelming to understand where to advertise.
One plan across the funnel
We work out where Facebook fits alongside your other channels, then give it one clear job with one measurable goal.
Our Spanish ads are just translations
A translated caption on an English ad rarely lands. Spanish-speaking audiences respond to different hooks and offers, and the cost of reaching them is different too.
Separate creative for each language
We write and test Spanish campaigns as original work, with their own offers and landing pages, and budget them on their own results.
Leads that are not worth it
We get some leads, but the return on investment is just not worth it.
Targeting the people who need you most
We research your product and logically target the people who need it most, which lifts lead quality, not just volume.
We pay for tourists who never come back
Campaigns that mix visitors and locals chase two very different buyers with one message, and the budget ends up split badly between them.
Separate visitor and resident strategies
We run visitor campaigns aimed at home markets before the trip and resident campaigns by neighborhood, each with its own offer, frequency and measure of success.
No traction at all
We simply cannot gain traction.
A clear action in every ad
The number one reason most ads fail is the lack of a clear action you want people to take. Every ad we write asks for one.
Campaigns that will not scale
These channels and ad campaigns are not scalable.
Split tested, then scaled
We scale only what has won a split test, so budget increases do not break the campaigns that are working.
Locals, visitors and international buyers in one feed.
The resident audience is only part of the picture. A record 28.3 million visitors came to the county in 2025 and spent $22.7 billion. The leading international markets were Colombia, Brazil, the United Kingdom, Canada and Mexico, and international visitors spent more than $1,150 per person per trip.
That means a restaurant, hotel, tour or boat charter can reach customers in Bogotá or São Paulo weeks before they land, in Spanish or Portuguese, then remarket to them once they arrive. Trade and logistics firms can do the same with buyers across Latin America.
At home, the county is a patchwork of separate municipalities, from Hialeah and Doral to Coral Gables and Homestead. Median household income was $71,753 across the county, so offers and creative need to match the neighborhood, not just the language.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
Every Facebook and Meta format we manage. For South Florida, bilingual video and lead forms usually do the heaviest lifting.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalog and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads. We build Spanish and English versions of each form, because a form in the wrong language loses half the leads before they start.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products. Short video of the water, the room or the product, cut separately for English and Spanish viewers, is one of our most reliable formats here.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working.
Get your free Facebook Ads audit.
Send us your website. Within 48 hours you get a written Facebook and Meta ads audit that compares your English and Spanish campaigns and shows the biggest fix for each. No sales call.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
These results come from our wider portfolio, not from named Florida clients, and we say so clearly. What carries across is the method: understand the product, write one clear action into every ad, and test until a winner is obvious. In a two-language market, we run that process twice, once for each audience, because a winner in English is often not the winner in Spanish.
The South Florida calendar that shapes your Meta spend.
Presidents Day weekend in February brings the International Boat Show, which drew 100,000 visitors in 2022 and an estimated $955.6 million in Florida economic impact, a spike for marine, luxury, hospitality and finance brands. March is the tennis Open at Hard Rock Stadium, with a record 405,448 attendees in 2025, and spring brings the Formula 1 Grand Prix, with an estimated 275,000 attendees across the 2025 race weekend.
Hurricane season runs from June 1 to November 30. It drives demand for roofing, windows, generators, insurance and home services, and can disrupt everything else, so campaigns need storm-ready plans. The year ends with Art Basel and Art Week in early December, which drew more than 75,000 attendees and an estimated $547 million in economic activity in 2024.
We build audiences before each of these peaks and plan separate English and Spanish creative for each.
The levers we tune in a South Florida Meta account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. In a bilingual market, language structure, visitor targeting and conversion tracking are where we usually start.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviors and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favorite brands or followed pages.
Behaviors. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimization. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimized delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
In a bilingual market, doubling the testing takes discipline. These are the reasons our campaigns win on revenue, and the last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Send us your website. Within 48 hours you get a written Facebook and Meta ads audit that compares your English and Spanish campaigns and shows the biggest fix for each. No sales call.
How we run Facebook ads for South Florida businesses.
Five stages, run remotely, with English and Spanish results reported side by side.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimize, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
Three tests we would run first for a South Florida business.
Experiments that usually reveal where a bilingual account is leaking money.
Original Spanish versus translated
A Spanish ad written from scratch against a translated version of your English ad, to show how much the difference is worth in cost per lead.
Pre-arrival visitor targeting
Ads to travelers in Colombia, Brazil or Mexico before their trip, tested against ads shown only once they are in town.
County versus tri-county targeting
The same budget aimed at the county alone and at the wider tri-county metro, to see whether Broward and Palm Beach customers are worth the extra competition.
Get your free Facebook Ads audit.
Send us your website. Within 48 hours you get a written Facebook and Meta ads audit that compares your English and Spanish campaigns and shows the biggest fix for each. No sales call.
Areas we serve in Miami.
Businesses across South Florida work with us remotely, over video calls and reporting that splits results by language. Close to the center that includes Brickell, downtown, Wynwood, Little Havana, Coconut Grove and Coral Gables, plus Key Biscayne and the Beach.
West and north we target Doral, Hialeah, Aventura and the northern suburbs; to the south, Kendall, Pinecrest and Homestead. Beyond the county line we run campaigns for businesses serving Fort Lauderdale, Hollywood, Boca Raton and West Palm Beach. Each municipality can carry its own ad set, language mix and offer.
Selected results.
A selection of featured Mojo Dojo campaigns from other markets. They show the method, not results for Florida businesses.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Miami businesses?
Yes, remotely. South Florida clients work with us through video calls, shared access to Meta Business Manager and live reporting that splits English and Spanish results. There is no need to meet in person.
Should our Spanish and English ads be in the same campaign?
Usually not. The audiences respond to different creative and cost different amounts to reach, so we run them as separate campaigns or ad sets, with budgets set by the results each produces.
Can you reach tourists before they arrive?
Yes. For hotels, restaurants, tours and attractions we target travelers in leading visitor markets such as Colombia, Brazil and Mexico while they plan, in their own language, then remarket to them once they are in town.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximize campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximizing attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
For South Florida advertisers, lead forms and video usually need two builds, one in English and one in Spanish, and Portuguese versions can pay off for businesses serving Brazilian visitors.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximize the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of experts skilled in crafting compelling ad copy, strategic ad placement, and campaign optimization.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyze data and optimize your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
In a bilingual market, check that any agency you hire can write and test Spanish creative properly, not just translate it, and that it reports each language separately.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customize it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
Florida accounts run on Eastern Time. If you target visitors abroad, give those ad sets their own schedule for their home time zone.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organizations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
With 748,628 no-payroll businesses in the county, many of our smaller clients begin with a single bilingual campaign and grow from there.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviors, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
In a bilingual market, also compare lead quality by language. If Spanish leads close at a different rate, budget and follow-up should reflect it.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
Running English and Spanish separately means two learning phases, so allow a little longer before judging the full account.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
In Spanish-language categories, Facebook often reaches buyers more cheaply than Google, because fewer advertisers compete for them.
Get your free Facebook Ads audit.
Send us your website. Within 48 hours you get a written Facebook and Meta ads audit that compares your English and Spanish campaigns and shows the biggest fix for each. No sales call.