Expert Facebook Ads for Austin
Austin Facebook Ads for a city absorbing new companies and new buyers faster than the auction can price them. Tech, hospitality and home services brands here reach genuinely new audiences every month, so we refresh targeting continuously instead of letting a winning set go stale.
Real Mojo Dojo clients, on the record.
A metro that adds a small town every year needs audiences that keep up.
We guarantee to outperform your best ads. If we don't, you don't owe us a cent.
The Austin-Round Rock-San Marcos metro added 53,796 residents between July 2024 and July 2025 and now ranks as the second-fastest growing large metro in the country. Most of that growth is not in the city itself, which grew just 0.4%. It is in the suburbs: Hutto grew 7.9%, Kyle 6.1%, Georgetown 5.4% and Round Rock 4.2% in a single year.
That is good news for Facebook advertisers and a problem for lazy ones. New households need dentists, gyms, landscapers, restaurants and furniture, and they are open to new brands. But lookalike audiences built on last year's customers, and radius targeting drawn around downtown, slowly drift away from where buyers now live. We refresh audiences continuously and give growth suburbs their own ad sets.
A market that knows good marketing
Nearly 203,000 people worked in tech across the region at the end of 2023, about one in six workers, and 59.6% of city residents aged 25 and over held a bachelor's degree or higher. This audience has seen every growth-hack ad format going. Clever beats loud, proof beats hype, and creative that respects their intelligence wins the auction.
We also run this service nationally: see Facebook Ads USA. The same service is available in New York, Los Angeles, Chicago, Houston and Miami.
Related Austin services include Google Ads, LinkedIn Ads and PPC Management. Explore the full range of Austin services.
Facebook ads in Austin: the numbers behind the growth.
Published figures on the people and businesses your Meta campaigns can reach, each with its source.
Industries we help in Austin.
Where Facebook and Instagram advertising pays off in the Central Texas economy.
Home services and builders
Travis County added 16,197 housing units in a year, and the five metro counties 31,897. We run lead ads for builders, HVAC, solar, pest control and landscaping aimed at the new-home suburbs where demand is growing fastest.
Restaurants, bars and live music venues
Accommodation and food services sales in Travis County were about $7.9 billion in 2022. Event and offer ads timed to SXSW, ACL and race week fill tables and tickets, and remarketing brings visitors back.
Consumer tech and apps
For product-led startups, Meta is a sign-up and install channel. We test hooks and landing pages quickly and optimize to activated users, not cheap installs.
Clinics and wellness
Health care and social assistance businesses in Travis County took in about $14.6 billion in 2022. Dental, therapy, med spa and fitness brands get appointment ads with offers written for each suburb.
Ecommerce and DTC brands
For online stores, we plan product feeds and promotions around the August Texas sales tax holiday and the fall event season, then let dynamic ads follow each shopper.
Semiconductor and manufacturing employers
With Samsung investing over $37 billion in Taylor and Austin, hiring is intense. We run recruitment campaigns that reach technicians and trades in the counties they live in.
Is your Facebook targeting keeping up with Central Texas growth?
Book a strategy session. We will show which audiences have gone stale, where your Meta budget is leaking, and we back the work with our outperformance guarantee.
The most common excuses people give when Facebook does not work for them.
Six complaints we hear from almost every business. In a metro growing this fast, two of them show up in nearly every audit.
Our targeting is pointed at last year's city
Most new residents are landing in Hutto, Kyle, Georgetown, Leander and Round Rock, but saved audiences and lookalikes are still built on older customer lists centered on the city.
Audiences refreshed as the metro grows
We rebuild customer lists and lookalikes regularly, run growth suburbs as their own ad sets, and scale only what wins a split test.
Clicks feel too expensive
It is expensive to advertise on any channel, and cost per click is ridiculously high.
Pay for buyers, not clicks
We optimize for purchases and qualified leads, so every click is judged on the revenue it brings back.
Our audience has seen every trick
In a market full of tech workers and graduates, generic growth-hack ads and fake urgency get scrolled past, and the leads that do come in are low quality.
Creative that respects a smart audience
We lead with specifics: real numbers, real customers and a clear product story, then test hooks until one earns attention on merit.
Sales that lose money
The sales produced from these leads are unprofitable and low value.
Offers built for profit
We test offers, bundles and audiences against order value and margin, not just conversion count.
No traction at all
We simply cannot gain traction.
A clear action in every ad
The number one reason most ads fail is the lack of a clear action you want people to take. Every ad we write asks for one.
Campaigns that will not scale
These channels and ad campaigns are not scalable.
Split tested, then scaled
We scale only what has won a split test, so budget increases do not break the campaigns that are working.
Who is in the Central Texas feed.
Incomes are strong. Median household income in the city was $93,658 in the 2020-2024 ACS, and average hourly earnings across the metro were above both the Texas and US averages in 2026. Broadband is near universal, with 93.8% of city households subscribing, so almost every customer you want is reachable online.
The audience is also bilingual. 30.3% of city residents speak a language other than English at home, mostly Spanish; in the 2016-2020 ACS about 195,570 residents spoke Spanish at home. For clinics, home services, insurance and retail, a purpose-written Spanish ad often reaches customers that English-only competitors miss.
Then there is the student audience. The University of Texas enrolled a record 55,000 students in fall 2025, and every August a new cohort arrives needing housing, food, phones and furniture. Few audiences refresh themselves so reliably.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
Every Facebook and Meta format we manage. For Central Texas consumer brands, video and dynamic ads tend to carry the account.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalog and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta. Online stores can line up catalog promotions with the Texas back-to-school sales tax holiday in August.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products. Short-form video suits the live music and food scene, where a clip of the room sells better than a menu.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working.
Get your free Facebook Ads audit.
Send us your website and we'll return a written Facebook and Meta ads audit within 48 hours, including a check on how stale your audiences are. No calls, no obligations.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
Those results come from our wider client base, not from named Texas clients. What transfers is the process behind them. In a market this sophisticated, the advertisers who win are the ones with a clearer product story and more disciplined testing, not the ones with the flashiest creative.
The Central Texas event calendar and your Meta budget.
March is SXSW, which generated a $377.3 million impact for the city's economy in 2024. Venues, hotels, restaurants and tech brands all push spend in the same fortnight, and auction prices follow.
August brings two things: the Texas back-to-school sales tax holiday, when clothing, footwear and school supplies under $100 are tax free in stores and online, and the start of the UT fall semester. October is the busiest month of all. ACL fills Zilker Park over two weekends, with 75,000 attendees per day in 2025 and $557.8 million contributed to the local economy, and the Formula 1 US Grand Prix at Circuit of the Americas has drawn over 430,000 fans in recent years.
We build audiences with video before each peak, then shift to offers and remarketing while the crowds are in town.
Everything we can optimize in a Texas ad account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. In a fast-growing market, audience freshness, creative testing and pixel accuracy are usually where the biggest gains sit.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviors and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favorite brands or followed pages.
Behaviors. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimization. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimized delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
A tech-literate market expects rigor. These are the reasons our campaigns win on revenue, and the last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Send us your website and we'll return a written Facebook and Meta ads audit within 48 hours, including a check on how stale your audiences are. No calls, no obligations.
How we run Facebook ads for Texas businesses.
Five stages, run remotely. You can watch every test live in the shared dashboard.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimize, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
Three tests we would run first for a Central Texas business.
Experiments that usually show where a fast-growing market is hiding its cheapest customers.
Suburb versus city targeting
Matched budgets for the growth suburbs and the urban core, with offers written for each, to show where new customers cost least.
Spanish-language creative
A purpose-written Spanish ad tested against the English version for the same audience, for businesses with bilingual customers.
Event week bidding
For hospitality, we compare pushing spend during SXSW or ACL with building audiences beforehand and remarketing afterward, then keep the cheaper route to a booking.
Get your free Facebook Ads audit.
Send us your website and we'll return a written Facebook and Meta ads audit within 48 hours, including a check on how stale your audiences are. No calls, no obligations.
Areas we serve in Austin.
We work with businesses across the metro remotely, over video calls and shared reporting. In the city that includes Downtown, East Austin, South Congress, Zilker, Hyde Park, Mueller and North Austin, plus Westlake to the west.
To the north we target Round Rock, Cedar Park, Leander, Georgetown, Pflugerville and Hutto; to the east, Manor and Bastrop; to the west, Lakeway, Bee Cave and Dripping Springs; and to the south, Kyle, Buda and San Marcos. The fastest-growing of these get their own ad sets, because that is where new customers are choosing their suppliers.
Selected results.
Featured campaigns from our wider client portfolio. They show the approach, not results for businesses in this city.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Austin businesses?
Yes, remotely. Texas clients work with us through video calls, shared access to Meta Business Manager and live dashboards, so you can see spend and results any time. There is no need for in-person meetings.
Should we run Facebook ads in Spanish?
For many consumer businesses, it is worth testing. About three in ten city residents speak a language other than English at home, mostly Spanish. We write Spanish ads from scratch rather than translating, and measure them as their own ad set.
How do we reach people moving into the new suburbs?
With separate ad sets for growth areas such as Hutto, Kyle, Leander and Georgetown, offers written for new homeowners, and regular refreshes of the audiences behind them. New residents are still choosing their providers, which makes them some of the most responsive audiences in the metro.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximize campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximizing attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximize the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of experts skilled in crafting compelling ad copy, strategic ad placement, and campaign optimization.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyze data and optimize your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
In a market where many founders run their own ads, the question is opportunity cost: an hour spent on ad sets is an hour not spent on the product.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customize it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
Texas accounts should run on Central Time. If your business also sells nationally, set up separate schedules for other time zones.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organizations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
Travis County alone had 152,472 sole-operator businesses in 2023, and many of our smaller clients started with a single campaign and a modest budget.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviors, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
In a fast-growing metro, also check where leads live. If more of them come from suburbs you do not cover each month, the audience needs reshaping.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
For a Central Texas brand, that team starts with your reviews and the words your customers use, so the ads sound like the people who already buy from you.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
For tech-savvy audiences that research heavily, Facebook often creates the first impression and Google closes the sale when they search your name later.
Get your free Facebook Ads audit.
Send us your website and we'll return a written Facebook and Meta ads audit within 48 hours, including a check on how stale your audiences are. No calls, no obligations.