#1 Facebook Ads Agency in New York
New York Facebook Ads for the most expensive feed in the world, where finance, media and professional services brands compete for every impression. Costs this high leave no room for untested creative, so every ad we run has earned its budget in a smaller market first.
Real Mojo Dojo clients, on the record.
The most expensive feed in the country leaves no room for untested creative.
We guarantee to outperform your best ads. If we don't, you won't owe us a cent.
Five boroughs, 8,584,629 residents and 29,303 people per square mile. That density is what makes Meta advertising here so different. A coffee shop in Astoria, a dentist on the Upper East Side and a boutique in SoHo are each surrounded by dozens of competitors within walking distance, and all of them are bidding for the same phones.
They are not only bidding against each other. Wall Street accounted for 20.2% of all economic activity in the city in 2024, tech firms raised $24 billion in venture capital that year, and media and advertising companies call the city home. Their budgets set the price of attention for everyone, which is why a small business copying a big brand's playbook usually just pays more for the same result.
How smaller advertisers get ahead
The answer is precision and proof. Target the neighborhoods you serve, not the whole city. Write offers for specific people. And test creative in small, cheap experiments first, so only proven ads ever see a serious budget. That is how every ad we scale here has already earned its place.
Looking beyond New York? Our Facebook Ads USA page covers the whole country. We also provide Facebook Ads in Los Angeles, Chicago, Houston, Austin and Miami.
Related New York services include Google Ads, LinkedIn Ads and PPC Management. Everything else we do here is listed under New York services.
Facebook ads in New York: what you are up against.
Official and published figures on the density and competition in the city's feed, each with its source.
Industries we help in New York.
The sectors that define the five boroughs, and the job Facebook and Instagram ads do for each.
Restaurants, hotels and attractions
Over 388,000 leisure and hospitality jobs and nearly 65 million visitors in 2024. We run booking and offer campaigns by neighborhood for locals and pre-arrival campaigns for travelers, timed to Restaurant Week and the holiday season.
Health care practices
Health and social assistance has driven city payroll growth for three years. Clinics, dentists, therapists and home care providers get appointment and recruitment campaigns aimed at the boroughs they serve.
Retail and DTC brands
Retail sales were about $169.2 billion in 2022. Dynamic product and Advantage+ shopping campaigns help boutiques and online brands compete with national chains for the same shoppers.
Fintech and financial services
For challenger banks, brokers and advisers, we build compliant acquisition campaigns and measure cost per funded account or qualified lead, not cost per click.
Startups and consumer tech
Companies here raised $24 billion in venture capital in 2024. We run sign-up and install campaigns that optimize to activated users, with fast creative testing for teams that need proof before the next round.
Media, fashion and creative brands
Film, television and advertising directly accounted for 100,200 jobs in the latest city study. For brands whose audience expects polish, we pair high-end assets with fast-cut social edits and test which one sells.
Is every ad you scale already proven?
Book a strategy session. We will show which of your Meta ads are burning budget, how we would test replacements cheaply, and we back the work with our outperformance guarantee.
The most common excuses people give when Facebook does not work for them.
Six complaints we hear from almost every business. In the densest market in the country, two of them are constant.
Big brands set the price of attention
Finance, tech and media advertisers bid with budgets built for national campaigns, and broad city-wide targeting puts a small business in the same auction.
Precision instead of reach
We target the neighborhoods, communities and interests where big spenders are not looking, and write offers that earn relevance instead of buying reach.
Clicks feel too expensive
It is expensive to advertise on any channel, and cost per click is ridiculously high.
Pay for buyers, not clicks
We optimize for purchases and qualified leads, so every click is judged on the revenue it brings back.
Leads that are not worth it
We get some leads, but the return on investment is just not worth it.
Targeting the people who need you most
We research your product and logically target the people who need it most, which lifts lead quality, not just volume.
Sales that lose money
The sales produced from these leads are unprofitable and low value.
Offers built for profit
We test offers, bundles and audiences against order value and margin, not just conversion count.
Dozens of competitors within a few blocks
With so many similar businesses packed together, generic ads blur into one another and nobody remembers which one they saw.
Hyper-local creative that names the place
We write creative that names the neighborhood, shows real local customers and gives a reason to choose you over the place across the street, then test it against the generic version.
Campaigns that will not scale
These channels and ad campaigns are not scalable.
Split tested, then scaled
We scale only what has won a split test, so budget increases do not break the campaigns that are working.
A dense, multilingual and very young business market.
47.7% of residents aged 5 and over speak a language other than English at home, 36.6% were born abroad and 28.5% are Hispanic or Latino. For many consumer categories, in-language creative is not a nice extra; it is often the cheapest way to reach the customers most likely to buy, because so few competitors bother to write it properly.
The business base is young too. The city counted 183,000 small businesses in 2023, the most ever recorded, and 62,000 of them were started between late 2021 and late 2023. Many of your competitors are still learning how Meta works, which is an opening for anyone who runs it with discipline.
And there are the visitors: nearly 65 million in 2024, generating over $51 billion in direct spending. For hotels, restaurants, theaters and attractions, they are a second audience that can be reached before the trip and again once they arrive.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
Every Facebook and Meta format we manage. For high-density local businesses, lead ads and short vertical video often perform best.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalog and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads. For practices and services, a neighborhood question in the form keeps leads within the area you can actually serve.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion. Remarketing is especially valuable for visitors, who often browse before a trip and book after they land.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working.
Get your free Facebook Ads audit.
Send us your website and within 48 hours we'll email a Facebook and Meta ads audit that shows which ads are unproven, where targeting is too broad, and the fastest fix. No sales call.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
These results come from our wider client portfolio, not from named clients in the five boroughs, and we present them that way. What they share is the discipline that matters most here: prove an ad cheaply before you scale it. In a market where every impression is expensive, testing first is the difference between a campaign that compounds and one that just burns budget.
The five-borough calendar and your ad spend.
Restaurant Week runs twice a year, in winter and summer, with over 650 restaurants in the winter 2026 program, and it drives sharp spikes in dining searches and bookings. May is Small Business Month, when the city's expo drew more than 10,000 sign-ups in 2024 and owners are actively looking for growth help.
Late August into September belongs to the US Open in Queens, which passed 1 million attendees for the first time in 2024. The summer 2026 World Cup matches, including the Final at MetLife Stadium, are projected to bring over 1 million visitors to the region.
The biggest window is the holiday season, when holiday shopping draws up to 4.4 million daily visitors and over $500 million into the local economy. We test creative in October and scale the proven winners through November and December.
The levers we pull in a high-cost Meta account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. In the most expensive feed in the country, creative testing, audience precision and tracking accuracy are where the savings sit.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviors and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favorite brands or followed pages.
Behaviors. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimization. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimized delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
When every impression is expensive, rigor pays for itself. These are the reasons our campaigns tend to win on revenue, and the last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Send us your website and within 48 hours we'll email a Facebook and Meta ads audit that shows which ads are unproven, where targeting is too broad, and the fastest fix. No sales call.
How we run Meta ads for businesses in the five boroughs.
Five stages, run remotely. New creative is proven at small budgets before it is scaled.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimize, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
Three tests we would run first in a five-borough account.
Small, cheap experiments that show where the money should go before any serious budget is committed.
Neighborhood versus borough targeting
The same offer shown to a handful of neighborhoods and to a whole borough at equal budgets, to find where customers cost least.
Small-budget creative trials
New hooks tested at low spend first, so only ads that beat the current winner move into the main campaign.
Spanish and Chinese creative
Purpose-written ads for Spanish and Chinese speakers, tested against English, for businesses with customers in those communities.
Get your free Facebook Ads audit.
Send us your website and within 48 hours we'll email a Facebook and Meta ads audit that shows which ads are unproven, where targeting is too broad, and the fastest fix. No sales call.
Areas we serve in New York.
We work with businesses in all five boroughs remotely, over video calls and live dashboards. In Manhattan that includes SoHo, Chelsea, Harlem and the Upper East Side; in Brooklyn, Williamsburg, DUMBO and Park Slope.
In Queens we target Astoria and Flushing; in the Bronx, Fordham; and on Staten Island, St. George. Customers here identify with their neighborhood more than their borough, so we build ad sets that name the places you serve and keep budget away from the ones you do not.
Selected results.
Featured campaigns from Mojo Dojo clients in other markets, included to show the method. None is a result for a local business.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with New York businesses?
Yes, remotely. Clients in the five boroughs work with us through video calls, shared access to Meta Business Manager and live reporting. We do not hold in-person meetings, and you can see every result as it comes in.
How can a small business afford Facebook ads in such an expensive market?
By buying less, more precisely. We target the neighborhoods you serve instead of the whole city, test new creative at small budgets first, and only scale ads that have proven they bring in customers. We will not quote a typical cost per click, because it varies too much by category.
Should we advertise to tourists?
If they buy from you, yes. Nearly 65 million visitors came in 2024. We run campaigns to travelers while they plan their trip, then remarket to them once they arrive, with separate offers for visitors and residents.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximize campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximizing attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximize the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of experts skilled in crafting compelling ad copy, strategic ad placement, and campaign optimization.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyze data and optimize your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
In a market this competitive, the bigger risk is testing slowly. An agency with a large bank of past tests can skip experiments that have already failed elsewhere.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customize it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
New York accounts run on Eastern Time. If you target visitors abroad before their trip, give those ad sets a schedule in their home time zone.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organizations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
That is especially true here, where about one in three small businesses was started in the two years to late 2023.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviors, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
In a city this dense, its biggest strength is precision: you can reach a few blocks, a language community or a profession without paying for all five boroughs.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
In the five boroughs we see strong returns for restaurants, health practices, boutiques and DTC brands, and consumer-facing startups.
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
For local businesses we also report results by neighborhood, so you can see which parts of the city are worth more of your budget.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
Get your free Facebook Ads audit.
Send us your website and within 48 hours we'll email a Facebook and Meta ads audit that shows which ads are unproven, where targeting is too broad, and the fastest fix. No sales call.