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Insights

Ideas worth reading.

Expert guides, strategy breakdowns, and marketing insights — written by practitioners, not content mills.

110 articles

Complete guide to evergreen content
13 min read

Complete guide to evergreen content

Evergreen content or topics stay relevant and fresh, are forever topical, have higher interest and have no expiry date.

Canonical tags: Theultimate guide
12 min read

Canonical tags: Theultimate guide

A canonical tag indicates to web-crawlers that the specific URL is the original version of the page and it should be...

Mobile SEO: A beginner's guide
9 min read

Mobile SEO: A beginner's guide

A complete Mobile SEO guide to optimizing your website for Google Smartphone crawler so that it can rank higher in search engine...

SEO vs PPC vs SEM
13 min read

SEO vs PPC vs SEM

The difference between SEO and PPC and how they both form a part of SEM which focusses on acquiring contextual traffic for your...

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